Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh

Relationship quality plays a very important role in shaping business relationships. Therefore it has become imperative to develop research models to explain relationship quality. This study investigated the influence of antecedent factors such as participation in decision making, communication, term...

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Main Author:	Aziz, Mohammed Tareque
Format:	Thesis
Language:	eng eng
Published:	2012
Subjects:	HF1-6182 Commerce
Online Access:	https://etd.uum.edu.my/3493/1/s92575.pdf https://etd.uum.edu.my/3493/8/s92575.pdf
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id	my-uum-etd.3493
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mohd Noor, Nor Azila
topic	HF1-6182 Commerce
spellingShingle	HF1-6182 Commerce Aziz, Mohammed Tareque Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh
description	Relationship quality plays a very important role in shaping business relationships. Therefore it has become imperative to develop research models to explain relationship quality. This study investigated the influence of antecedent factors such as participation in decision making, communication, termination cost, switching cost and operational cost on retailers’ relationship quality in the context of retailers’ relationships with their suppliers in Bangladesh’s retail industry. This study also investigated the relationship between retailers’ relationship quality and its impact on loyalty towards the suppliers. This study further identified the moderating role of relationship duration on the relationship between relationship quality and loyalty. Data for this study was collected using mail survey from 121 independent retailers in all over the geographic territory of Bangladesh. The study establishes that three antecedent factors namely termination cost, switching cost and operational cost (by order of importance) to have significant relationship with retailers’ relationship quality. Consequently, the study also indicated that retailers’ relationship quality significantly influences their loyalty toward their suppliers. Nevertheless, duration of relationship was able to significantly moderate the relationship between retailers’ relationship quality and their loyalty toward their suppliers.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Aziz, Mohammed Tareque
author_facet	Aziz, Mohammed Tareque
author_sort	Aziz, Mohammed Tareque
title	Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh
title_short	Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh
title_full	Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh
title_fullStr	Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh
title_full_unstemmed	Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh
title_sort	relationship quality: its antecedents and consequence in the context of retailer-supplier relationship in bangladesh
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2012
url	https://etd.uum.edu.my/3493/1/s92575.pdf https://etd.uum.edu.my/3493/8/s92575.pdf
_version_	1747827585863122944
spelling	my-uum-etd.34932022-04-10T06:35:22Z Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh 2012 Aziz, Mohammed Tareque Mohd Noor, Nor Azila Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF1-6182 Commerce Relationship quality plays a very important role in shaping business relationships. Therefore it has become imperative to develop research models to explain relationship quality. This study investigated the influence of antecedent factors such as participation in decision making, communication, termination cost, switching cost and operational cost on retailers’ relationship quality in the context of retailers’ relationships with their suppliers in Bangladesh’s retail industry. This study also investigated the relationship between retailers’ relationship quality and its impact on loyalty towards the suppliers. This study further identified the moderating role of relationship duration on the relationship between relationship quality and loyalty. Data for this study was collected using mail survey from 121 independent retailers in all over the geographic territory of Bangladesh. The study establishes that three antecedent factors namely termination cost, switching cost and operational cost (by order of importance) to have significant relationship with retailers’ relationship quality. Consequently, the study also indicated that retailers’ relationship quality significantly influences their loyalty toward their suppliers. Nevertheless, duration of relationship was able to significantly moderate the relationship between retailers’ relationship quality and their loyalty toward their suppliers. 2012 Thesis https://etd.uum.edu.my/3493/ https://etd.uum.edu.my/3493/1/s92575.pdf text eng public https://etd.uum.edu.my/3493/8/s92575.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abdul-Muhmin, A.G. (2005).Instrumental and interpersonal determinants of relationship satisfaction and commitment in industrial markets, Journal of Business Research, 58, 618-628. Ackfeldt, A.L. and Coole, L.V. (2003).A study of organizational citizenship behavior in a retail setting, Journal of Business Research, 58, 151-159. Ahmed, K.,and Chowdhury, T-A.(2009). Performance evaluation of SMEs of Bangladesh, International Journal of Business and Management, 4(7), 128-130. Al-Alak, Basheer.,and Alnawas, Ibrahim. (2010). 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Relationship Quality: Its Antecedents and Consequence in the Context of Retailer-Supplier Relationship in Bangladesh

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