Factors Influencing Consumers' Acceptance of Mobile Marketing Services

The research of mobile marketing services is still at the early stage and the reason to explain the acceptance as well as the understanding of the actual usage level of mobile marketing services still remains unclear. To investigate this issue, this study has examined the acceptance of mobile market...

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書目詳細資料
主要作者: Mohammad, Ismail
格式: Thesis
語言:eng
eng
出版: 2012
主題:
在線閱讀:https://etd.uum.edu.my/3502/1/s91480.pdf
https://etd.uum.edu.my/3502/8/s91480.pdf
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