Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak

Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak

The purpose of this study was to see whether there was a correlation between the perception of the quality of government services received and the level of satisfaction with quality of life of Contract Farming Program participant, and if there was a correlation between these variables, how strong th...

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Main Author: Yusrizal, Ahmad
Format: Thesis
Language:eng
eng
Published: 2013
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/3579/1/s811257.pdf
https://etd.uum.edu.my/3579/8/s811257.pdf
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id my-uum-etd.3579
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Othman, Abdul Rahim
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Yusrizal, Ahmad
Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak
description The purpose of this study was to see whether there was a correlation between the perception of the quality of government services received and the level of satisfaction with quality of life of Contract Farming Program participant, and if there was a correlation between these variables, how strong the influence on the quality of life. Also examined is whether the differences in demographic factors have a significant impact on the quality of life of the participants. The study population is the entire contract farming program participants found throughout the country, namely a total of 25,689 people (Population). The sampling method used was simple random probability sampling. Questionnaires were used as a method for data collection. Of the 450 questionnaires distributed, a total of 409 was returned and only 394 can be used. Data were analyzed using Statistical Package for the Social Sciences (SPSS) version 16. Pearson correlation analysis is used to determine the correlation between variables. While the Multiple Regression is used to determine the influence of the independent variables to the dependent variable. ANOVA analysis was used to see whether differences in demographics have an impact on the dependent variable. The findings indicate there is a strong positive relationship between service quality and service satisfaction with quality of life in which both of these variables affects 40.3% of the overall quality of life. Also found were differences in the level of educational attainment and number of services received have a significant impact on quality of life. These findings can be used as input to the management of Ministry of Agriculture and Agro-based Industry in planning and implementing this program with emphasis on quality of services delivered, and strive to meet the needs and desires of the participants. The program can also be used as an instruments to achieve the government's goal to improve quality of life and reduce poverty in the rural population of whom the majority are involved in agricultural activities.
format Thesis
qualification_name masters
qualification_level Master's degree
author Yusrizal, Ahmad
author_facet Yusrizal, Ahmad
author_sort Yusrizal, Ahmad
title Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak
title_short Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak
title_full Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak
title_fullStr Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak
title_full_unstemmed Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak
title_sort kualiti hidup dan hubungannya dengan kualiti perkhidmatan serta kepuasan pelanggan: satu kajian ke atas peserta program ladang kontrak
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2013
url https://etd.uum.edu.my/3579/1/s811257.pdf
https://etd.uum.edu.my/3579/8/s811257.pdf
_version_ 1747827606068133888
spelling my-uum-etd.35792022-04-10T02:57:50Z Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak 2013-01 Yusrizal, Ahmad Othman, Abdul Rahim Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. The purpose of this study was to see whether there was a correlation between the perception of the quality of government services received and the level of satisfaction with quality of life of Contract Farming Program participant, and if there was a correlation between these variables, how strong the influence on the quality of life. Also examined is whether the differences in demographic factors have a significant impact on the quality of life of the participants. The study population is the entire contract farming program participants found throughout the country, namely a total of 25,689 people (Population). The sampling method used was simple random probability sampling. Questionnaires were used as a method for data collection. Of the 450 questionnaires distributed, a total of 409 was returned and only 394 can be used. Data were analyzed using Statistical Package for the Social Sciences (SPSS) version 16. Pearson correlation analysis is used to determine the correlation between variables. While the Multiple Regression is used to determine the influence of the independent variables to the dependent variable. ANOVA analysis was used to see whether differences in demographics have an impact on the dependent variable. The findings indicate there is a strong positive relationship between service quality and service satisfaction with quality of life in which both of these variables affects 40.3% of the overall quality of life. Also found were differences in the level of educational attainment and number of services received have a significant impact on quality of life. These findings can be used as input to the management of Ministry of Agriculture and Agro-based Industry in planning and implementing this program with emphasis on quality of services delivered, and strive to meet the needs and desires of the participants. The program can also be used as an instruments to achieve the government's goal to improve quality of life and reduce poverty in the rural population of whom the majority are involved in agricultural activities. 2013-01 Thesis https://etd.uum.edu.my/3579/ https://etd.uum.edu.my/3579/1/s811257.pdf text eng public https://etd.uum.edu.my/3579/8/s811257.pdf text eng public masters masters Universiti Utara Malaysia Abbate, R., Giambalvo, O. & Milito, A. M. (2001). Service and life quality: the case of Palermo. Social Indicators Research, 54, 3, 275-308 Aditi Naidu (2009). Factors affecting patient satisfaction and healthcare quality. 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