The Strategic Implementation of the Langkawi Tourism Blueprint 2011-2015: A Case Study Approach

The Strategic Implementation of the Langkawi Tourism Blueprint 2011-2015: A Case Study Approach

Tourism industry is the source of promising economic benefit to the host country. So that tourism planning and development are acknowledged as a mean to spur countries economic, due to the ability of the sector to further double the job creation, country’s receipt, raising standard of living and upg...

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Main Author: Sijabat, Ferdi Nazirun
Format: Thesis
Language:eng
eng
Published: 2013
Subjects:
G154.9-155.8 Travel and state
Tourism
Online Access:https://etd.uum.edu.my/3586/1/s809239.pdf
https://etd.uum.edu.my/3586/7/s809239%281%29.pdf
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id my-uum-etd.3586
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ahmad Arshad, Darwina
topic G154.9-155.8 Travel and state
Tourism
spellingShingle G154.9-155.8 Travel and state
Tourism
Sijabat, Ferdi Nazirun
The Strategic Implementation of the Langkawi Tourism Blueprint 2011-2015: A Case Study Approach
description Tourism industry is the source of promising economic benefit to the host country. So that tourism planning and development are acknowledged as a mean to spur countries economic, due to the ability of the sector to further double the job creation, country’s receipt, raising standard of living and upgrade the infrastructure. The objective of the study is to evaluate the progress of the Langkawi Tourism Blueprint 2011-2015 implementation, to describe the role of LADA, MPLBP and other agencies in order to achieve the main objectives of the blueprint, to assess the implementation of the blueprint’s initiatives and the impact on tourist arrival and local people, to identify the challenges and opportunities in implementation of the blueprint. This study applies case study analysis. The study found that the implementation of the blueprint’s initiatives results 77.27% percent on November 2012. The launch of the blueprint has also increased the number of tourist arrival into Langkawi 3 million. The role of LADA, MPLBP and other agencies play critical role to control and monitor the implementation of the blueprint together with other agencies. The implementation of the blueprint’s initiatives in Langkawi is going on the track to achieve the main objective.
format Thesis
qualification_name masters
qualification_level Master's degree
author Sijabat, Ferdi Nazirun
author_facet Sijabat, Ferdi Nazirun
author_sort Sijabat, Ferdi Nazirun
title The Strategic Implementation of the Langkawi Tourism Blueprint 2011-2015: A Case Study Approach
title_short The Strategic Implementation of the Langkawi Tourism Blueprint 2011-2015: A Case Study Approach
title_full The Strategic Implementation of the Langkawi Tourism Blueprint 2011-2015: A Case Study Approach
title_fullStr The Strategic Implementation of the Langkawi Tourism Blueprint 2011-2015: A Case Study Approach
title_full_unstemmed The Strategic Implementation of the Langkawi Tourism Blueprint 2011-2015: A Case Study Approach
title_sort strategic implementation of the langkawi tourism blueprint 2011-2015: a case study approach
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2013
url https://etd.uum.edu.my/3586/1/s809239.pdf
https://etd.uum.edu.my/3586/7/s809239%281%29.pdf
_version_ 1747827607316987904
spelling my-uum-etd.35862016-04-18T02:41:32Z The Strategic Implementation of the Langkawi Tourism Blueprint 2011-2015: A Case Study Approach 2013-01 Sijabat, Ferdi Nazirun Ahmad Arshad, Darwina Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business G154.9-155.8 Travel and state. Tourism Tourism industry is the source of promising economic benefit to the host country. So that tourism planning and development are acknowledged as a mean to spur countries economic, due to the ability of the sector to further double the job creation, country’s receipt, raising standard of living and upgrade the infrastructure. The objective of the study is to evaluate the progress of the Langkawi Tourism Blueprint 2011-2015 implementation, to describe the role of LADA, MPLBP and other agencies in order to achieve the main objectives of the blueprint, to assess the implementation of the blueprint’s initiatives and the impact on tourist arrival and local people, to identify the challenges and opportunities in implementation of the blueprint. This study applies case study analysis. The study found that the implementation of the blueprint’s initiatives results 77.27% percent on November 2012. The launch of the blueprint has also increased the number of tourist arrival into Langkawi 3 million. The role of LADA, MPLBP and other agencies play critical role to control and monitor the implementation of the blueprint together with other agencies. The implementation of the blueprint’s initiatives in Langkawi is going on the track to achieve the main objective. 2013-01 Thesis https://etd.uum.edu.my/3586/ https://etd.uum.edu.my/3586/1/s809239.pdf text eng validuser https://etd.uum.edu.my/3586/7/s809239%281%29.pdf text eng public masters masters Universiti Utara Malaysia Adamou, A., & Clerides, S. (2009). Tourism, development and growth: international evidence and lesson for Cyprus. Cyprus Economic Policy Review, 2(2), 3-22. Andrews, K. (2004). The concept of corporate strategy in Bob De Wit and Ron Meyer. Strategy: process, concept, context (3rd .). London: Thomson. Fletcher, J., & Cooper, C. (1996). Tourism strategy planning: solzonok county, Hongary. Annals of Tourism Research, 23(1), 181-200. Haralambopoulus, N., & Pizam, E. (1996). Perceived impact of tourism: the case of samos. Annals of Tourism Research, 3(3), 503-526. Hisham, D. 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