The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour

The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour

This research investigates various psychographic factors affecting consumer complaint behaviour. The main objective is to determine the relationship of various psychographic factors such as self-confidence, conservatism, risk taking and attitude towards business against public and private complaint...

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Main Author: Zambrus, Salleh
Format: Thesis
Language:eng
Published: 2009
Subjects:
H Social Sciences
Online Access:https://etd.uum.edu.my/3643/1/s86498.pdf
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id my-uum-etd.3643
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
advisor Thi, Lip Sam
topic H Social Sciences
spellingShingle H Social Sciences
Zambrus, Salleh
The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour
description This research investigates various psychographic factors affecting consumer complaint behaviour. The main objective is to determine the relationship of various psychographic factors such as self-confidence, conservatism, risk taking and attitude towards business against public and private complaint behaviours. The research employed the quantitative methodology to examine the relationship between all independent variables and dependent variables. The questionnaires were adopted from previous research and samples were collected from consumers at Tesco and Giant hypermarkets respectively. A total of 100 samples were selected randomly and 75 valid questionnaires were tested. The hypotheses in this research are tested using Statistic Package for Social Science (SPSS) Version 12.0. The result showed that self-confidence has a significant relationship with both public and private complaint behaviour. In addition, the study also found that risk taking also statistically significant with private complaint behaviour. It was also noted that public complainers did not reflect conservative attitude, risk taking attitude and attitude toward business.
format Thesis
qualification_name masters
qualification_level Master's degree
author Zambrus, Salleh
author_facet Zambrus, Salleh
author_sort Zambrus, Salleh
title The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour
title_short The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour
title_full The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour
title_fullStr The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour
title_full_unstemmed The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour
title_sort relationship of psychographic factors towards consumer complaint behaviour
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2009
url https://etd.uum.edu.my/3643/1/s86498.pdf
_version_ 1747827617992540160
spelling my-uum-etd.36432013-11-20T00:47:40Z The Relationship of Psychographic Factors Towards Consumer Complaint Behaviour 2009 Zambrus, Salleh Thi, Lip Sam College of Business (COB) College Of Business H Social Sciences This research investigates various psychographic factors affecting consumer complaint behaviour. The main objective is to determine the relationship of various psychographic factors such as self-confidence, conservatism, risk taking and attitude towards business against public and private complaint behaviours. The research employed the quantitative methodology to examine the relationship between all independent variables and dependent variables. The questionnaires were adopted from previous research and samples were collected from consumers at Tesco and Giant hypermarkets respectively. A total of 100 samples were selected randomly and 75 valid questionnaires were tested. The hypotheses in this research are tested using Statistic Package for Social Science (SPSS) Version 12.0. The result showed that self-confidence has a significant relationship with both public and private complaint behaviour. In addition, the study also found that risk taking also statistically significant with private complaint behaviour. It was also noted that public complainers did not reflect conservative attitude, risk taking attitude and attitude toward business. 2009 Thesis https://etd.uum.edu.my/3643/ https://etd.uum.edu.my/3643/1/s86498.pdf text eng validuser http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000336361 masters masters Universiti Utara Malaysia Alicke, M.D. and Braun, J.C. (1992) ``Complaining behavior in social interaction'', Personality and Social Psychology Bulletin, 18(3), 286-95. Asma, A. 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