Relationship Between Internal Market Orientation and Organizational Effectiveness : A Case Study of Mandir and Danamon Banks in Gorontalo Indonesia

Relationship Between Internal Market Orientation and Organizational Effectiveness : A Case Study of Mandir and Danamon Banks in Gorontalo Indonesia

This research is attempts to develop a deeper understanding of Internal Market Orientation (IMO) in general and the dimension of IMO that could influence the Organizational Effectiveness (OE) of Mandiri and Danamon banks in Gorontalo. Presently, banks become the trusted major organization of the peo...

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Main Author: Juanna, Andi
Format: Thesis
Language:eng
Published: 2009
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/3649/1/s800425.pdf
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id my-uum-etd.3649
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
advisor Mohd. Mokthar, Sany Sanuri
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Juanna, Andi
Relationship Between Internal Market Orientation and Organizational Effectiveness : A Case Study of Mandir and Danamon Banks in Gorontalo Indonesia
description This research is attempts to develop a deeper understanding of Internal Market Orientation (IMO) in general and the dimension of IMO that could influence the Organizational Effectiveness (OE) of Mandiri and Danamon banks in Gorontalo. Presently, banks become the trusted major organization of the peoples who will invest their money, and for making financial transactions. The role service becomes the important factor in banks operational. Based on the objective of this study, the concepts of IMO are adopted for this study. The IMO are useful to improve human resources capabilities in organization by understanding the need and wants of employees and provides appropriate information through employees in order to perform their task in organization. This study provides several hypotheses to investigate the dimensions of IMO that affects the organizational effectiveness. Based on the finding, two hypotheses were accepted, where else two was rejected. The result showed that Information dissemination was the most influential variable that affects organizational effectiveness of Mandiri and Danamon banks in Gorontalo, and Informal information dissemination was the second influential variables that affect organizational effectiveness of Mandiri and Danamon banks in Gorontalo. The Formal information generation and Responsiveness have a negative influence toward organizational effectiveness. The implications of findings are explored further.
format Thesis
qualification_name masters
qualification_level Master's degree
author Juanna, Andi
author_facet Juanna, Andi
author_sort Juanna, Andi
title Relationship Between Internal Market Orientation and Organizational Effectiveness : A Case Study of Mandir and Danamon Banks in Gorontalo Indonesia
title_short Relationship Between Internal Market Orientation and Organizational Effectiveness : A Case Study of Mandir and Danamon Banks in Gorontalo Indonesia
title_full Relationship Between Internal Market Orientation and Organizational Effectiveness : A Case Study of Mandir and Danamon Banks in Gorontalo Indonesia
title_fullStr Relationship Between Internal Market Orientation and Organizational Effectiveness : A Case Study of Mandir and Danamon Banks in Gorontalo Indonesia
title_full_unstemmed Relationship Between Internal Market Orientation and Organizational Effectiveness : A Case Study of Mandir and Danamon Banks in Gorontalo Indonesia
title_sort relationship between internal market orientation and organizational effectiveness : a case study of mandir and danamon banks in gorontalo indonesia
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2009
url https://etd.uum.edu.my/3649/1/s800425.pdf
_version_ 1776103621740462080
spelling my-uum-etd.36492023-02-06T01:06:30Z Relationship Between Internal Market Orientation and Organizational Effectiveness : A Case Study of Mandir and Danamon Banks in Gorontalo Indonesia 2009 Juanna, Andi Mohd. Mokthar, Sany Sanuri College of Business (COB) College of Business HF5001-6182 Business This research is attempts to develop a deeper understanding of Internal Market Orientation (IMO) in general and the dimension of IMO that could influence the Organizational Effectiveness (OE) of Mandiri and Danamon banks in Gorontalo. Presently, banks become the trusted major organization of the peoples who will invest their money, and for making financial transactions. The role service becomes the important factor in banks operational. Based on the objective of this study, the concepts of IMO are adopted for this study. The IMO are useful to improve human resources capabilities in organization by understanding the need and wants of employees and provides appropriate information through employees in order to perform their task in organization. This study provides several hypotheses to investigate the dimensions of IMO that affects the organizational effectiveness. Based on the finding, two hypotheses were accepted, where else two was rejected. The result showed that Information dissemination was the most influential variable that affects organizational effectiveness of Mandiri and Danamon banks in Gorontalo, and Informal information dissemination was the second influential variables that affect organizational effectiveness of Mandiri and Danamon banks in Gorontalo. The Formal information generation and Responsiveness have a negative influence toward organizational effectiveness. The implications of findings are explored further. 2009 Thesis https://etd.uum.edu.my/3649/ https://etd.uum.edu.my/3649/1/s800425.pdf text eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000337123 masters masters Universiti Utara Malaysia Amel, D., Barnes, C., Panetta, F., Salleo, C. (2002), “Consolisation and Efficiency in the Financial Sector: A Review of International Evidence”, Federal Reserve draft, 15 august 2002. Anwar, S.A. and Sohail, M.S. (2003), “Testing market orientation of bank managers in the emerging economy of Brunei”, International Journal of Bank Marketing, Vol. 21 Nos 6/7 Bansal, H.S., Mendelson M.B., and Sharma, B. “The impact of internal marketing activities on external marketing outcomes”, J Qual Manage 6 Berry, L.L, (1981). The employee as customer, J Retail Bank Berry, L.L., and Parasuraman, A. (1991), “Marketing services, competing through quality”, New York, The free press. 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