Strengthening The Supervision of Halal Certification in Enhancing Customers Trust

Halal products are fast gaining world wide recognition as a new benchmark for products safety and quality assurance. Products with Halal certification are readily acceptable by Muslim consumers and are gaining popularity from others, due to the wholesomeness concept of Halal, which comply the Syaria...

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Main Author:	Zaridah, Zakaria
Format:	Thesis
Language:	eng
Published:	2009
Subjects:	BP Islam Bahaism Theosophy, etc
Online Access:	https://etd.uum.edu.my/3661/1/s89733.pdf
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id	my-uum-etd.3661
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng
advisor	Minai, Mohd. Sobri
topic	BP Islam Bahaism Theosophy, etc
spellingShingle	BP Islam Bahaism Theosophy, etc Zaridah, Zakaria Strengthening The Supervision of Halal Certification in Enhancing Customers Trust
description	Halal products are fast gaining world wide recognition as a new benchmark for products safety and quality assurance. Products with Halal certification are readily acceptable by Muslim consumers and are gaining popularity from others, due to the wholesomeness concept of Halal, which comply the Syariah requirements, as well as hygiene, sanitation and safety aspects. Unfortunately lack of monitoring on Halal certification has caused the public to question the validity of the products claimed to be Halal. Ignoring the Halal aspect in the production process and the high sensitivity of consumers towards quality and safety issues, consumers might shift to another Halal certified product. This study is carried out to highlight the loose supervision of the Halal certification panels over the Halal certificates recipients, conducted over a six-week period from February to April using a mixture of e-mail method of administration, traditional mail as well as self-administered drop-off methods. Results indicated that the regression equation with all the predictors is not significantly related to supervision, which point toward the need to look seriously on the supervision and control. In addition, among the four dimensions, only evaluation is a significant predictor of supervision (t = 2.105, p = 0.038). Thus, only hypothesis 4 is rejected because finding results show that evaluation is significantly related with supervision, showing the correlation between the four (4) independent variables with the dependent variables. This can be an important consideration when developing policies, standards and strategies for more innovative and value- added services. The study has proven the need to have stricter supervision on Halal certification as many weaknesses in the present practice and the authority must have made suitable improvement to ensure the trust of people on our Halal certification of food products. This study highlights the weaknesses in the present practices and suitable improvements must be made.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Zaridah, Zakaria
author_facet	Zaridah, Zakaria
author_sort	Zaridah, Zakaria
title	Strengthening The Supervision of Halal Certification in Enhancing Customers Trust
title_short	Strengthening The Supervision of Halal Certification in Enhancing Customers Trust
title_full	Strengthening The Supervision of Halal Certification in Enhancing Customers Trust
title_fullStr	Strengthening The Supervision of Halal Certification in Enhancing Customers Trust
title_full_unstemmed	Strengthening The Supervision of Halal Certification in Enhancing Customers Trust
title_sort	strengthening the supervision of halal certification in enhancing customers trust
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/3661/1/s89733.pdf
_version_	1747827620771266560
spelling	my-uum-etd.36612013-12-08T09:47:03Z Strengthening The Supervision of Halal Certification in Enhancing Customers Trust 2009 Zaridah, Zakaria Minai, Mohd. Sobri College of Business (COB) College of Business BP Islam. Bahaism. Theosophy, etc Halal products are fast gaining world wide recognition as a new benchmark for products safety and quality assurance. Products with Halal certification are readily acceptable by Muslim consumers and are gaining popularity from others, due to the wholesomeness concept of Halal, which comply the Syariah requirements, as well as hygiene, sanitation and safety aspects. Unfortunately lack of monitoring on Halal certification has caused the public to question the validity of the products claimed to be Halal. Ignoring the Halal aspect in the production process and the high sensitivity of consumers towards quality and safety issues, consumers might shift to another Halal certified product. This study is carried out to highlight the loose supervision of the Halal certification panels over the Halal certificates recipients, conducted over a six-week period from February to April using a mixture of e-mail method of administration, traditional mail as well as self-administered drop-off methods. Results indicated that the regression equation with all the predictors is not significantly related to supervision, which point toward the need to look seriously on the supervision and control. In addition, among the four dimensions, only evaluation is a significant predictor of supervision (t = 2.105, p = 0.038). Thus, only hypothesis 4 is rejected because finding results show that evaluation is significantly related with supervision, showing the correlation between the four (4) independent variables with the dependent variables. This can be an important consideration when developing policies, standards and strategies for more innovative and value- added services. The study has proven the need to have stricter supervision on Halal certification as many weaknesses in the present practice and the authority must have made suitable improvement to ensure the trust of people on our Halal certification of food products. This study highlights the weaknesses in the present practices and suitable improvements must be made. 2009 Thesis https://etd.uum.edu.my/3661/ https://etd.uum.edu.my/3661/1/s89733.pdf text eng validuser http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000336930 masters masters Universiti Utara Malaysia Abdullah Yusuf Ali (1997), The Holy Qur’an: Text and Translation, Kuala Lumpur: Islamic Book Trust Ahmad Khairol Shafizan Johari (2008), Malaysia Halal Parks, The Halal Journal, May – June 2008, 48 – 50. Al-Qardhawi, Y (1995) Halal dan Haram Dalam Islam, Kyodo Printing: Singapore. 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Strengthening The Supervision of Halal Certification in Enhancing Customers Trust

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