The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia

These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variab...

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Main Author:	Gebrina, Alifya
Format:	Thesis
Language:	eng
Published:	2009
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/3672/1/s800032.pdf
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id	my-uum-etd.3672
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng
advisor	Mohd Mokhtar, Sany Sanuri
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Gebrina, Alifya The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
description	These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variable (firm performance). The finding result has positive significant relationship between independent variable to dependent variable. However, this research cannot be generalize and applicable on e-commerce practice in Indonesia only. It is beneficial for future research to observe the relationship between brand image and e-commerce practice on firm performance in other cou
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Gebrina, Alifya
author_facet	Gebrina, Alifya
author_sort	Gebrina, Alifya
title	The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
title_short	The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
title_full	The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
title_fullStr	The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
title_full_unstemmed	The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
title_sort	relationship between brand images and e-commerce practice on firm performance in indonesia
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2009
url	https://etd.uum.edu.my/3672/1/s800032.pdf
_version_	1747827623258488832
spelling	my-uum-etd.36722013-12-22T00:46:35Z The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia 2009 Gebrina, Alifya Mohd Mokhtar, Sany Sanuri College of Business (COB) College of Businness HD28-70 Management. Industrial Management These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variable (firm performance). The finding result has positive significant relationship between independent variable to dependent variable. However, this research cannot be generalize and applicable on e-commerce practice in Indonesia only. It is beneficial for future research to observe the relationship between brand image and e-commerce practice on firm performance in other cou 2009 Thesis https://etd.uum.edu.my/3672/ https://etd.uum.edu.my/3672/1/s800032.pdf text eng validuser http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000337090 masters masters Universiti Utara Malaysia Aaker, D.A. (1992), Managing Brand: Capitalizing on the Value of a Brand Name, The Free Press, New York, NY. Aaker, D.A (1994), Managing Brand: Capitalizing on the Value of a Brand Name, The Free Press, New York, NY. Aaker, D.A. (1996a), Building Strong Brands, The Free Press, New York, NY. Aaker, D.A. (1996b), Measuring brand equity across products and markets, CaliforniaManagement Review, Vol. 38, Spring, pp. 102-20. Aaker & Alvarez del, B. (1995). Value involves benefit of brand image. New York: Holt, Rinehart & Winston Achrol & Kotler. 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The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia

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