The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variab...
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Main Author: | Gebrina, Alifya |
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Format: | Thesis |
Language: | eng |
Published: |
2009
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Subjects: | |
Online Access: | https://etd.uum.edu.my/3672/1/s800032.pdf |
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