The Effect of Customer-Orientation Behavior of Malaysian Hotel Front Liners on Job Satisfaction and Organizational Commitment
Customer-orientation behavior which refers to the employee’s tendency or predisposition to meet client’s need in the job context, has become a prime variable of interest for organizations wishing to market and promote products to the customers. In hotel industry in particular, one way to improve the...
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| Format: | Thesis |
| Language: | eng |
| Published: |
2011
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| Online Access: | https://etd.uum.edu.my/3675/1/s803325.pdf |
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