The Use Of Internet As A Retail Medium In Malaysia

The objective of this study is to find out the use of the lnternet as a retail medium in Malaysia. A total of 150 retailer's companies were chosen from their Web site on the lnternet and they were interviewed by using electronic-mail questionnaire. Generally, the respondents showed positive per...

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Main Author: Norlaila, Abdullah @ Abdul Hamid
Format: Thesis
Language:eng
eng
Published: 2001
Subjects:
Online Access:https://etd.uum.edu.my/369/1/Norlaila_Abdullah_binti__Abdul_Hamid%2C_2001.pdf
https://etd.uum.edu.my/369/2/1.Norlaila_Abdullah_binti__Abdul_Hamid%2C_2001.pdf
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spelling my-uum-etd.3692013-07-24T12:06:56Z The Use Of Internet As A Retail Medium In Malaysia 2001 Norlaila, Abdullah @ Abdul Hamid Sekolah Siswazah Sekolah Siswazah HF5001-6182 Business The objective of this study is to find out the use of the lnternet as a retail medium in Malaysia. A total of 150 retailer's companies were chosen from their Web site on the lnternet and they were interviewed by using electronic-mail questionnaire. Generally, the respondents showed positive perspective of the lnternet as a retail medium in Malaysia. The Computer and IT sector is the biggest user of the lnternet in Malaysia, but the usage is still at the early stage. The preferred criterion for lnternet evaluation and approval into business is the capability of the lnternet to support business activities. The currently usage of Web server among retailers in Malaysia is to publicize the company information. The most common lnternet application used among retailers is the use of electronic mail. lnternet is expected to enhance the sources of knowledge. And they also believed other companies succeed because of lnternet applications. Even though the lnternet is promising the bright prospect in business, the security of the lnternet is still vague to it users. From the regression analysis, it showed that the size of employee in a firm, the type of firm, the number of employee with lnternet access and duration of practicing lnternet in the company did not influenced the use of lnternet as a retail medium in Malaysia. 2001 Thesis https://etd.uum.edu.my/369/ https://etd.uum.edu.my/369/1/Norlaila_Abdullah_binti__Abdul_Hamid%2C_2001.pdf application/pdf eng validuser https://etd.uum.edu.my/369/2/1.Norlaila_Abdullah_binti__Abdul_Hamid%2C_2001.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Norlaila, Abdullah @ Abdul Hamid
The Use Of Internet As A Retail Medium In Malaysia
description The objective of this study is to find out the use of the lnternet as a retail medium in Malaysia. A total of 150 retailer's companies were chosen from their Web site on the lnternet and they were interviewed by using electronic-mail questionnaire. Generally, the respondents showed positive perspective of the lnternet as a retail medium in Malaysia. The Computer and IT sector is the biggest user of the lnternet in Malaysia, but the usage is still at the early stage. The preferred criterion for lnternet evaluation and approval into business is the capability of the lnternet to support business activities. The currently usage of Web server among retailers in Malaysia is to publicize the company information. The most common lnternet application used among retailers is the use of electronic mail. lnternet is expected to enhance the sources of knowledge. And they also believed other companies succeed because of lnternet applications. Even though the lnternet is promising the bright prospect in business, the security of the lnternet is still vague to it users. From the regression analysis, it showed that the size of employee in a firm, the type of firm, the number of employee with lnternet access and duration of practicing lnternet in the company did not influenced the use of lnternet as a retail medium in Malaysia.
format Thesis
qualification_name masters
qualification_level Master's degree
author Norlaila, Abdullah @ Abdul Hamid
author_facet Norlaila, Abdullah @ Abdul Hamid
author_sort Norlaila, Abdullah @ Abdul Hamid
title The Use Of Internet As A Retail Medium In Malaysia
title_short The Use Of Internet As A Retail Medium In Malaysia
title_full The Use Of Internet As A Retail Medium In Malaysia
title_fullStr The Use Of Internet As A Retail Medium In Malaysia
title_full_unstemmed The Use Of Internet As A Retail Medium In Malaysia
title_sort use of internet as a retail medium in malaysia
granting_institution Universiti Utara Malaysia
granting_department Sekolah Siswazah
publishDate 2001
url https://etd.uum.edu.my/369/1/Norlaila_Abdullah_binti__Abdul_Hamid%2C_2001.pdf
https://etd.uum.edu.my/369/2/1.Norlaila_Abdullah_binti__Abdul_Hamid%2C_2001.pdf
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