Identiti Korporat Pemahaman dan Amalan dalam Kalangan Industri Perhotelan di Negeri Kedah

Corporate identity is an important element not only to the private organizations but also government sectors. Through corporate identity, any organizations can easily be known by the public. The study was conducted to understand, develop and practice corporate identity among the hotel industry in th...

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Main Author:	Nurul Husna, Akhmar
Format:	Thesis
Language:	eng
Published:	2011
Subjects:	G154.9-155.8 Travel and state Tourism
Online Access:	https://etd.uum.edu.my/3698/1/s806201.pdf
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id	my-uum-etd.3698
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng
advisor	Mohd. Jalil, Nor Hayati
topic	G154.9-155.8 Travel and state Tourism G154.9-155.8 Travel and state Tourism
spellingShingle	G154.9-155.8 Travel and state Tourism G154.9-155.8 Travel and state Tourism Nurul Husna, Akhmar Identiti Korporat Pemahaman dan Amalan dalam Kalangan Industri Perhotelan di Negeri Kedah
description	Corporate identity is an important element not only to the private organizations but also government sectors. Through corporate identity, any organizations can easily be known by the public. The study was conducted to understand, develop and practice corporate identity among the hotel industry in the state of Kedah. It uses qualitative methods and data was obtained through interviews and was analyzed using qualitative data analysis software NVivo version 8. The respondents of this study were from four different hotels in Kedah state and each hotel was represented by an officer who has been selected by the management of the hotel itself. The findings showed that there were similarities between the understanding of corporate identity practitioners in Kedah hotels and Western scholars. In the aspect of the corporate identity formation, all the elements specified by the respondent has been discussed by the researchers in previous studies. In corporate identity practice, there were various ways used by the hotel to show their corporate identities and some of the ways has been discussed by scholars in their research. This study also found a new element that has not yet been discussed by other researchers. Therefore, the findings of this study managed to enlighten and provide useful information about corporate identity in the organization to the various parties especially among the hotel industry in the state of Kedah.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Nurul Husna, Akhmar
author_facet	Nurul Husna, Akhmar
author_sort	Nurul Husna, Akhmar
title	Identiti Korporat Pemahaman dan Amalan dalam Kalangan Industri Perhotelan di Negeri Kedah
title_short	Identiti Korporat Pemahaman dan Amalan dalam Kalangan Industri Perhotelan di Negeri Kedah
title_full	Identiti Korporat Pemahaman dan Amalan dalam Kalangan Industri Perhotelan di Negeri Kedah
title_fullStr	Identiti Korporat Pemahaman dan Amalan dalam Kalangan Industri Perhotelan di Negeri Kedah
title_full_unstemmed	Identiti Korporat Pemahaman dan Amalan dalam Kalangan Industri Perhotelan di Negeri Kedah
title_sort	identiti korporat pemahaman dan amalan dalam kalangan industri perhotelan di negeri kedah
granting_institution	Universiti Utara Malaysia
granting_department	College of Arts and Sciences (CAS)
publishDate	2011
url	https://etd.uum.edu.my/3698/1/s806201.pdf
_version_	1747827628545409024
spelling	my-uum-etd.36982016-04-27T07:45:28Z Identiti Korporat Pemahaman dan Amalan dalam Kalangan Industri Perhotelan di Negeri Kedah 2011 Nurul Husna, Akhmar Mohd. Jalil, Nor Hayati College of Arts and Sciences (CAS) College of Arts and Sciences G154.9-155.8 Travel and state. Tourism HD28-70 Management. Industrial Management Corporate identity is an important element not only to the private organizations but also government sectors. Through corporate identity, any organizations can easily be known by the public. The study was conducted to understand, develop and practice corporate identity among the hotel industry in the state of Kedah. It uses qualitative methods and data was obtained through interviews and was analyzed using qualitative data analysis software NVivo version 8. The respondents of this study were from four different hotels in Kedah state and each hotel was represented by an officer who has been selected by the management of the hotel itself. The findings showed that there were similarities between the understanding of corporate identity practitioners in Kedah hotels and Western scholars. In the aspect of the corporate identity formation, all the elements specified by the respondent has been discussed by the researchers in previous studies. In corporate identity practice, there were various ways used by the hotel to show their corporate identities and some of the ways has been discussed by scholars in their research. This study also found a new element that has not yet been discussed by other researchers. Therefore, the findings of this study managed to enlighten and provide useful information about corporate identity in the organization to the various parties especially among the hotel industry in the state of Kedah. 2011 Thesis https://etd.uum.edu.my/3698/ https://etd.uum.edu.my/3698/1/s806201.pdf text eng validuser masters masters Universiti Utara Malaysia Argenti, P. A. (1998). Corporate communication. 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Identiti Korporat Pemahaman dan Amalan dalam Kalangan Industri Perhotelan di Negeri Kedah

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