The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector

The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector

The childcare sector in Malaysia has grown tremendously during the past decade due to the growing number of women who join the paid work force. However, childcare owners have been facing poor organisational commitment from the employees, and consequently finding it difficult to retain them for a lon...

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Main Author: Yaty, Sulaiman
Format: Thesis
Language:eng
eng
Published: 2013
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HD58.7 Organizational Behavior.
Online Access:https://etd.uum.edu.my/3792/1/s92332.pdf
https://etd.uum.edu.my/3792/7/s92332.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Othman, Abdul Rahim
Perumal, Selvan
topic HD58.7 Organizational Behavior.
spellingShingle HD58.7 Organizational Behavior.
Yaty, Sulaiman
The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
description The childcare sector in Malaysia has grown tremendously during the past decade due to the growing number of women who join the paid work force. However, childcare owners have been facing poor organisational commitment from the employees, and consequently finding it difficult to retain them for a longer period of employment. This study investigated the adoption of the internal market orientation concept that affects the commitment of employees in the childcare sector. Specifically, the objectives of the study are (a) to determine the relationship between internal market orientation and employees' organisational commitment, (b) to determine the relationship between internal market orientation and employee job satisfaction, (c) to determine the relationship between employee job satisfaction and employees' organisational commitment, and (d) to determine the mediating effect of employee job satisfaction on the relationship between internal market orientation and employees' organisational commitment. A stratified sampling procedure was used to select respondents from registered childcare centres in the twelve states in Peninsular Malaysia. The study employed a quantitative approach through a self-administered survey where the structured questions used were developed from prior research and previously tested for validity and reliability. A total of 692 questionnaires were sent out, and 360 usable responses were received, giving a response rate of 52 per cent. The findings revealed that internal market orientation had a significant and positive relationship with employees' organisational commitment, internal market orientation had a significant and positive relationship with employee job satisfaction, and employee job satisfaction had significant and positive relationship with employees' organisational commitment. The findings also revealed that employee job satisfaction only partially mediated the relationship between internal market orientation and employees' organisational commitment. This study concluded with discussions on the theoretical and practical contributions, study limitations and suggestions for future research
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Yaty, Sulaiman
author_facet Yaty, Sulaiman
author_sort Yaty, Sulaiman
title The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
title_short The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
title_full The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
title_fullStr The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
title_full_unstemmed The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector
title_sort mediating role of employee job satisfaction on the relationship between internal market orientation and employees organizational commitment within the malaysia childcare sector
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2013
url https://etd.uum.edu.my/3792/1/s92332.pdf
https://etd.uum.edu.my/3792/7/s92332.pdf
_version_ 1747827647592792064
spelling my-uum-etd.37922022-04-10T02:56:41Z The Mediating Role of Employee Job Satisfaction on the Relationship Between Internal Market Orientation and Employees Organizational Commitment Within the Malaysia Childcare Sector 2013-07 Yaty, Sulaiman Othman, Abdul Rahim Perumal, Selvan Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD58.7 Organizational Behavior. The childcare sector in Malaysia has grown tremendously during the past decade due to the growing number of women who join the paid work force. However, childcare owners have been facing poor organisational commitment from the employees, and consequently finding it difficult to retain them for a longer period of employment. This study investigated the adoption of the internal market orientation concept that affects the commitment of employees in the childcare sector. Specifically, the objectives of the study are (a) to determine the relationship between internal market orientation and employees' organisational commitment, (b) to determine the relationship between internal market orientation and employee job satisfaction, (c) to determine the relationship between employee job satisfaction and employees' organisational commitment, and (d) to determine the mediating effect of employee job satisfaction on the relationship between internal market orientation and employees' organisational commitment. A stratified sampling procedure was used to select respondents from registered childcare centres in the twelve states in Peninsular Malaysia. The study employed a quantitative approach through a self-administered survey where the structured questions used were developed from prior research and previously tested for validity and reliability. A total of 692 questionnaires were sent out, and 360 usable responses were received, giving a response rate of 52 per cent. The findings revealed that internal market orientation had a significant and positive relationship with employees' organisational commitment, internal market orientation had a significant and positive relationship with employee job satisfaction, and employee job satisfaction had significant and positive relationship with employees' organisational commitment. The findings also revealed that employee job satisfaction only partially mediated the relationship between internal market orientation and employees' organisational commitment. This study concluded with discussions on the theoretical and practical contributions, study limitations and suggestions for future research 2013-07 Thesis https://etd.uum.edu.my/3792/ https://etd.uum.edu.my/3792/1/s92332.pdf text eng public https://etd.uum.edu.my/3792/7/s92332.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abdullah, R., Musa, M., Zahari, H., Rahman, R., & Khalid, K. (2011). The study of employee satisfaction and its effects towards loyalty in hotel industry in Klang Valley, Malaysia. International Journal of Business and Social Science, 2(3), 147-155. Abzari, M. (2011). The effect of internal marketing on organizational commitment from market orientation viewpoint in hotel industry in Iran. International Journal of Marketing Studies, 3(1), 147-155. Adam, J. S. (1963). Toward an understanding of inequity. Journal of Abnormal and Social Psycology, 67, 422-436. Adey, N. H., & Bahari, F. (2010). 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