Factors Influencing Online Shopping Behavior Among Jordanian Academicians

Although online shopping had been widely adopted in developed countries, there was still low percentage of online shopping in developing countries like Jordan. The aims of this quantitative research were to empirically determine the significant predictors of online shopping behaviors (actual, intent...

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Main Author:	Al-Jabari, Mohammed Abdal Razaq
Format:	Thesis
Language:	eng eng
Published:	2013
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/3804/7/92217.pdf https://etd.uum.edu.my/3804/13/s92217.pdf
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id	my-uum-etd.3804
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Othman, Siti Norezam Nik Mat, Nik Kamariah
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Al-Jabari, Mohammed Abdal Razaq Factors Influencing Online Shopping Behavior Among Jordanian Academicians
description	Although online shopping had been widely adopted in developed countries, there was still low percentage of online shopping in developing countries like Jordan. The aims of this quantitative research were to empirically determine the significant predictors of online shopping behaviors (actual, intention and trust), examine the mediating effect of trust and intention on the relationship between predictors and actual online shopping behavior, and investigate the applicability of Theory of Planned Behavior (TPB) in explaining online shopping behavior in Jordan. A survey was conducted among 317 academic staff in ten universities located in three areas (North, Middle and South) in Jordan. Data were analyzed using Structural Equation Modeling (SEM). Out of 15 hypotheses of online shopping behaviors, nine had significant direct effects (intention, trust and subjective norm to actual behavior; trust, uncertainty avoidance, subjective norm and perceived behavior control to intention; uncertainty avoidance and subjective norm to trust). The study also found that intention was a fill mediator of the relationship between uncertainty avoidance and perceived behavioral control with actual online shopping behavior. It was found to be a partial mediator of the relationship between trust and subjective norm with actual online shopping behavior. Trust was also found as a fill mediator of the relationship between uncertainty avoidance and attitude with actual online shopping behavior. Finally, trust and intention filly mediated the relationship of uncertainty avoidance and attitude with actual online shopping behavior. The present study also highlighted implications of the study, future research work as well as its study limitations.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Al-Jabari, Mohammed Abdal Razaq
author_facet	Al-Jabari, Mohammed Abdal Razaq
author_sort	Al-Jabari, Mohammed Abdal Razaq
title	Factors Influencing Online Shopping Behavior Among Jordanian Academicians
title_short	Factors Influencing Online Shopping Behavior Among Jordanian Academicians
title_full	Factors Influencing Online Shopping Behavior Among Jordanian Academicians
title_fullStr	Factors Influencing Online Shopping Behavior Among Jordanian Academicians
title_full_unstemmed	Factors Influencing Online Shopping Behavior Among Jordanian Academicians
title_sort	factors influencing online shopping behavior among jordanian academicians
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2013
url	https://etd.uum.edu.my/3804/7/92217.pdf https://etd.uum.edu.my/3804/13/s92217.pdf
_version_	1747827649868201984
spelling	my-uum-etd.38042022-04-10T02:36:59Z Factors Influencing Online Shopping Behavior Among Jordanian Academicians 2013-06 Al-Jabari, Mohammed Abdal Razaq Othman, Siti Norezam Nik Mat, Nik Kamariah Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. Although online shopping had been widely adopted in developed countries, there was still low percentage of online shopping in developing countries like Jordan. The aims of this quantitative research were to empirically determine the significant predictors of online shopping behaviors (actual, intention and trust), examine the mediating effect of trust and intention on the relationship between predictors and actual online shopping behavior, and investigate the applicability of Theory of Planned Behavior (TPB) in explaining online shopping behavior in Jordan. A survey was conducted among 317 academic staff in ten universities located in three areas (North, Middle and South) in Jordan. Data were analyzed using Structural Equation Modeling (SEM). Out of 15 hypotheses of online shopping behaviors, nine had significant direct effects (intention, trust and subjective norm to actual behavior; trust, uncertainty avoidance, subjective norm and perceived behavior control to intention; uncertainty avoidance and subjective norm to trust). The study also found that intention was a fill mediator of the relationship between uncertainty avoidance and perceived behavioral control with actual online shopping behavior. It was found to be a partial mediator of the relationship between trust and subjective norm with actual online shopping behavior. Trust was also found as a fill mediator of the relationship between uncertainty avoidance and attitude with actual online shopping behavior. Finally, trust and intention filly mediated the relationship of uncertainty avoidance and attitude with actual online shopping behavior. The present study also highlighted implications of the study, future research work as well as its study limitations. 2013-06 Thesis https://etd.uum.edu.my/3804/ https://etd.uum.edu.my/3804/7/92217.pdf text eng public https://etd.uum.edu.my/3804/13/s92217.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia AbuShanab, E., & Pearson, J. (2007). Internet banking in Jordan. Journal of Systems and Information Technology, 9(1), 78-97. AbuShanab, E., Pearson, J., & Setterstrom, A. (2010). Internet banking and customers' acceptance in Jordan: The unified model's perspective. Communications of the Association for Information Systems, 26(23), 493-524. Adapa, S. (2008). Adoption of Internet Shopping: Cultural Considerations in India and Australia. Journal of Internet Banking and Commerce, 13(2), 1-17. Ahn, T., Ryu, S., & Han, I. (2004). 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