Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention

It cannot be denied that purchase intention and actual purchase have been extensively studied by previous researchers. However, most of the studies related to actual purchase were undertaken in developed countries, and not much has been done in developing countries, such as Yemen. Empirical studies...

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Main Author:	Al-Ekam, Jamal Mohammed Esmail
Format:	Thesis
Language:	eng eng
Published:	2013
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/3807/7/91138.pdf https://etd.uum.edu.my/3807/13/91138.pdf
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id	my-uum-etd.3807
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Nik Mat, Nik Kamariah
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Al-Ekam, Jamal Mohammed Esmail Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
description	It cannot be denied that purchase intention and actual purchase have been extensively studied by previous researchers. However, most of the studies related to actual purchase were undertaken in developed countries, and not much has been done in developing countries, such as Yemen. Empirical studies related to the actual purchase of local products in Yemen are limited. Therefore, this study attempts to examine the relationship between patriotism, trust, advertising, price, quality, masculine culture, family, government support and intention and their influence on actual purchase behaviour of consumers in Yemen. This research framework was built and tested based on the Theory of Planned Behaviour (TPB). In general, this study involved ten latent variables, eight exogeneous variables and two endogenous variables. The research instrument consisted of 78 items adapted from previous studies. Questionnaires were distributed to 1,000 respondents in 50 schools in Yemen. Of those, only 711 questionnaires were returned and could be used for analysis. Analysis was performed using SEM. The results show that intention, patriotism, quality and government support have positive and significant impact on actual purchase. It also shows that patriotism, masculine culture and family have a significantly positive effect on intention, whilst trust, advertising, price, masculine culture, and family do not have a significant effect on actual purchase. The findings of the study also show that purchase intentions have an intervening effect on the relationship between patriotism, masculine culture, and family with the actual purchase. In summary, the TPB is an appropriate basic theory as it can explain the relationship between the variables, whereby the constructed model has shown a good goodness-of-fit index. This study also discusses past empirical findings and practical implications and applications for Yemen, as well as the need to conduct further research related to actual purchase.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Al-Ekam, Jamal Mohammed Esmail
author_facet	Al-Ekam, Jamal Mohammed Esmail
author_sort	Al-Ekam, Jamal Mohammed Esmail
title	Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
title_short	Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
title_full	Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
title_fullStr	Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
title_full_unstemmed	Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention
title_sort	actual purchase behaviour of local brand antecedents in yemen: mediating effect of purchase intention
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2013
url	https://etd.uum.edu.my/3807/7/91138.pdf https://etd.uum.edu.my/3807/13/91138.pdf
_version_	1747827650410315776
spelling	my-uum-etd.38072022-04-10T02:36:18Z Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention 2013 Al-Ekam, Jamal Mohammed Esmail Nik Mat, Nik Kamariah Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. It cannot be denied that purchase intention and actual purchase have been extensively studied by previous researchers. However, most of the studies related to actual purchase were undertaken in developed countries, and not much has been done in developing countries, such as Yemen. Empirical studies related to the actual purchase of local products in Yemen are limited. Therefore, this study attempts to examine the relationship between patriotism, trust, advertising, price, quality, masculine culture, family, government support and intention and their influence on actual purchase behaviour of consumers in Yemen. This research framework was built and tested based on the Theory of Planned Behaviour (TPB). In general, this study involved ten latent variables, eight exogeneous variables and two endogenous variables. The research instrument consisted of 78 items adapted from previous studies. Questionnaires were distributed to 1,000 respondents in 50 schools in Yemen. Of those, only 711 questionnaires were returned and could be used for analysis. Analysis was performed using SEM. The results show that intention, patriotism, quality and government support have positive and significant impact on actual purchase. It also shows that patriotism, masculine culture and family have a significantly positive effect on intention, whilst trust, advertising, price, masculine culture, and family do not have a significant effect on actual purchase. The findings of the study also show that purchase intentions have an intervening effect on the relationship between patriotism, masculine culture, and family with the actual purchase. In summary, the TPB is an appropriate basic theory as it can explain the relationship between the variables, whereby the constructed model has shown a good goodness-of-fit index. This study also discusses past empirical findings and practical implications and applications for Yemen, as well as the need to conduct further research related to actual purchase. 2013 Thesis https://etd.uum.edu.my/3807/ https://etd.uum.edu.my/3807/7/91138.pdf text eng public https://etd.uum.edu.my/3807/13/91138.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abushanab, E., & Pearson, J. (2007). Internet Banking in Jordan. Journal of Systems and Information Technology. 9 (1), 78-97. Agbonifoh, B., A., & Elmimian, J. U. (1999). Attitudes of Developing Countries Towards 'Country-of-Origin'brand s of Multiple Brands. 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