Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia

Of late, franchising has been widely accepted as an effective way to conduct and expand businesses. The franchise system, however, is not a guarantee for success in business, as it nonetheless depends on a cordial relationship between both parties namely, the franchisor and the franchisee. Franchise...

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Main Author:	Othman, Chin
Format:	Thesis
Language:	eng
Published:	2012
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/3819/1/s91218.pdf
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id	my-uum-etd.3819
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng
advisor	Mohd Harif, Amy Azhar
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Othman, Chin Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
description	Of late, franchising has been widely accepted as an effective way to conduct and expand businesses. The franchise system, however, is not a guarantee for success in business, as it nonetheless depends on a cordial relationship between both parties namely, the franchisor and the franchisee. Franchise relationships which are symbiotic and mutual are unique and differ from the conventional business operations. Devoid of good understanding between franchisor and franchisee, this relationship will end up in disputes that can possibly lead to legal impediments. The success and failure of any franchise businesses are closely related to how far both, the franchisor and franchisee, fulfil their responsibilities in maintaining a high level of franchise relationship quality (FRQ). Literature review has revealed the lack of research in identifying the factors that determine this FRQ, even though empirical researchers view that FRQ is considered as among the main indicators for the success of a franchising system. Thus, this qualitative research was conducted to identify the factors that attributed to the FRQ between franchisor and franchisee. This process involved the integration between existing literature reviews and industrial practices, emphasising on the gaps to elucidate the problem statement. Semi-structured interviews were conducted in this research to answer the four (4) main issues. Ten (10) dimensions of FRQ, fourteen (14) exogenous factors and eleven (11) endogenous factors that influenced the FRQ were identified. In conclusion, this comprehensive research will benefit all the stake holders to (i) adhere to the FRQ dimension in Malaysia, (ii) identify the exogenous factors that influence the FRQ, (iii) identify the endogenous factors that influence the FRQ, (iv) introduce the crucial elements to be given attention to in any franchise development programme and (v) initiate an exploratory model for further research to affirm the literature reviews.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Othman, Chin
author_facet	Othman, Chin
author_sort	Othman, Chin
title	Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
title_short	Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
title_full	Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
title_fullStr	Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
title_full_unstemmed	Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia
title_sort	kualiti perhubungan francais (frq) dalam sistem perniagaan francais di malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2012
url	https://etd.uum.edu.my/3819/1/s91218.pdf
_version_	1747827652912218112
spelling	my-uum-etd.38192016-04-20T07:28:37Z Kualiti Perhubungan Francais (FRQ) Dalam Sistem Perniagaan Francais di Malaysia 2012-08 Othman, Chin Mohd Harif, Amy Azhar Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business Of late, franchising has been widely accepted as an effective way to conduct and expand businesses. The franchise system, however, is not a guarantee for success in business, as it nonetheless depends on a cordial relationship between both parties namely, the franchisor and the franchisee. Franchise relationships which are symbiotic and mutual are unique and differ from the conventional business operations. Devoid of good understanding between franchisor and franchisee, this relationship will end up in disputes that can possibly lead to legal impediments. The success and failure of any franchise businesses are closely related to how far both, the franchisor and franchisee, fulfil their responsibilities in maintaining a high level of franchise relationship quality (FRQ). Literature review has revealed the lack of research in identifying the factors that determine this FRQ, even though empirical researchers view that FRQ is considered as among the main indicators for the success of a franchising system. Thus, this qualitative research was conducted to identify the factors that attributed to the FRQ between franchisor and franchisee. This process involved the integration between existing literature reviews and industrial practices, emphasising on the gaps to elucidate the problem statement. Semi-structured interviews were conducted in this research to answer the four (4) main issues. Ten (10) dimensions of FRQ, fourteen (14) exogenous factors and eleven (11) endogenous factors that influenced the FRQ were identified. In conclusion, this comprehensive research will benefit all the stake holders to (i) adhere to the FRQ dimension in Malaysia, (ii) identify the exogenous factors that influence the FRQ, (iii) identify the endogenous factors that influence the FRQ, (iv) introduce the crucial elements to be given attention to in any franchise development programme and (v) initiate an exploratory model for further research to affirm the literature reviews. 2012-08 Thesis https://etd.uum.edu.my/3819/ https://etd.uum.edu.my/3819/1/s91218.pdf text eng validuser Ph.D. doctoral Universiti Utara Malaysia Aaker, D.A., Kumar, V., & Day, G.S. (2001). Marketing research. (7th ed.). New York: John Wiley & Son. Abdul Aziz Abdul Muti. (1981). Kajian sistem pawah di kalangan pekebun kecil, Imprint Kuala Lumpur : Bahagian Ekonomi Perancangan dan Belanjawan, Pihak Berkuasa Kemajuan Pekebun Kecil Perusahaan Getah. Abdullah, F., Alwi, M.R., Lee, N., & Ho, V.B. (2008). 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