Perspektif Konstruktivisme Sosial dan Strategi Komunikasi Pemasaran Terhadap Jenama Destinasi Negara Dalam Kemajuan Industri Pelancongan di Indonesia dan di Malaysia

Perspektif Konstruktivisme Sosial dan Strategi Komunikasi Pemasaran Terhadap Jenama Destinasi Negara Dalam Kemajuan Industri Pelancongan di Indonesia dan di Malaysia

The development and interpretation of a country destination brand has the capacity to boost the tourism industry. The main problems in this study are the branding of tourism destination brand and how the branding development and interpretation attract tourists in deciding their holiday destinations....

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Main Author: Bungin, HM. Burhan
Format: Thesis
Language:eng
eng
Published: 2013
Subjects:
G154.9-155.8 Travel and state
Tourism
Online Access:https://etd.uum.edu.my/3877/1/s92157.pdf
https://etd.uum.edu.my/3877/7/s92157.pdf
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id my-uum-etd.3877
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Mohammed, Rosli
Yusoff, Nuraini
topic G154.9-155.8 Travel and state
Tourism
spellingShingle G154.9-155.8 Travel and state
Tourism
Bungin, HM. Burhan
Perspektif Konstruktivisme Sosial dan Strategi Komunikasi Pemasaran Terhadap Jenama Destinasi Negara Dalam Kemajuan Industri Pelancongan di Indonesia dan di Malaysia
description The development and interpretation of a country destination brand has the capacity to boost the tourism industry. The main problems in this study are the branding of tourism destination brand and how the branding development and interpretation attract tourists in deciding their holiday destinations. The research carried out was on the destination brands of Indonesia and Malaysia: Indonesia Ultimate in Diversity, Wonderful Indonesia, Visit Indonesia Year 2008, Malaysia Truly Asia and Visit Malaysia Year 2007. The research was guided by social constructivism perspective and communication marketing strategy. To achieve the research objectives, qualitative approach was employed using interviews, field observations and document analysis. The findings show that the social construction based on values, philosophy, culture, wealth and extra edge of the country destination brand that are easily understood is the foundation in attracting the interest of tourists to choose a certain tourist destination. The findings also show that the social construction of reality towards the country destination is based on the knowledge layers of tourists: technical, economic and symbolic. A strong country destination brand is the outcome of earnest efforts and one which goes beyond the level of social construction of reality: externality, objectivity and internalization. The tourism stake holders with strong commitments and consistently benefiting various mass media and information and communication technology (ICT) in marketing communication strategy are also found to be one of the contributing factors towards the success of the country tourism industry. Thus, the roles of mass media and ICT in developing the tourism destination brand should be taken into account in the social construction towards the country tourism destination branding.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Bungin, HM. Burhan
author_facet Bungin, HM. Burhan
author_sort Bungin, HM. Burhan
title Perspektif Konstruktivisme Sosial dan Strategi Komunikasi Pemasaran Terhadap Jenama Destinasi Negara Dalam Kemajuan Industri Pelancongan di Indonesia dan di Malaysia
title_short Perspektif Konstruktivisme Sosial dan Strategi Komunikasi Pemasaran Terhadap Jenama Destinasi Negara Dalam Kemajuan Industri Pelancongan di Indonesia dan di Malaysia
title_full Perspektif Konstruktivisme Sosial dan Strategi Komunikasi Pemasaran Terhadap Jenama Destinasi Negara Dalam Kemajuan Industri Pelancongan di Indonesia dan di Malaysia
title_fullStr Perspektif Konstruktivisme Sosial dan Strategi Komunikasi Pemasaran Terhadap Jenama Destinasi Negara Dalam Kemajuan Industri Pelancongan di Indonesia dan di Malaysia
title_full_unstemmed Perspektif Konstruktivisme Sosial dan Strategi Komunikasi Pemasaran Terhadap Jenama Destinasi Negara Dalam Kemajuan Industri Pelancongan di Indonesia dan di Malaysia
title_sort perspektif konstruktivisme sosial dan strategi komunikasi pemasaran terhadap jenama destinasi negara dalam kemajuan industri pelancongan di indonesia dan di malaysia
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2013
url https://etd.uum.edu.my/3877/1/s92157.pdf
https://etd.uum.edu.my/3877/7/s92157.pdf
_version_ 1747827658861838336
spelling my-uum-etd.38772022-04-13T04:17:05Z Perspektif Konstruktivisme Sosial dan Strategi Komunikasi Pemasaran Terhadap Jenama Destinasi Negara Dalam Kemajuan Industri Pelancongan di Indonesia dan di Malaysia 2013 Bungin, HM. Burhan Mohammed, Rosli Yusoff, Nuraini Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences G154.9-155.8 Travel and state. Tourism The development and interpretation of a country destination brand has the capacity to boost the tourism industry. The main problems in this study are the branding of tourism destination brand and how the branding development and interpretation attract tourists in deciding their holiday destinations. The research carried out was on the destination brands of Indonesia and Malaysia: Indonesia Ultimate in Diversity, Wonderful Indonesia, Visit Indonesia Year 2008, Malaysia Truly Asia and Visit Malaysia Year 2007. The research was guided by social constructivism perspective and communication marketing strategy. To achieve the research objectives, qualitative approach was employed using interviews, field observations and document analysis. The findings show that the social construction based on values, philosophy, culture, wealth and extra edge of the country destination brand that are easily understood is the foundation in attracting the interest of tourists to choose a certain tourist destination. The findings also show that the social construction of reality towards the country destination is based on the knowledge layers of tourists: technical, economic and symbolic. A strong country destination brand is the outcome of earnest efforts and one which goes beyond the level of social construction of reality: externality, objectivity and internalization. The tourism stake holders with strong commitments and consistently benefiting various mass media and information and communication technology (ICT) in marketing communication strategy are also found to be one of the contributing factors towards the success of the country tourism industry. Thus, the roles of mass media and ICT in developing the tourism destination brand should be taken into account in the social construction towards the country tourism destination branding. 2013 Thesis https://etd.uum.edu.my/3877/ https://etd.uum.edu.my/3877/1/s92157.pdf text eng public https://etd.uum.edu.my/3877/7/s92157.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Adiwijaya. (2007). Analisa strategi penempatan merek sebagai bagian dalam komunikasi pemasaran terpadu. Jurnal Manajemen Pemasaran, 2(2), 66-72. Aleks Soubor. (2004). Analisis teks media: Suatu pengantar untuk analisis wacana, analisis semiotika, dan analisis framing. Bandung: Rosda. Alserhan, B. A. (2010). 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