Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia

The research examines the impact of media exposure coverage of an electricity save issue, effects of interpersonal communication and also household's attitudes on household behaviour to the electricity use economically. This research has three main objectives: (1). to examine the relationship b...

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institution Universiti Utara Malaysia
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advisor Mustaffa, Che Su
Syd Zin, Syd Abdul Rahman
topic BF637 Counseling.
spellingShingle BF637 Counseling.
Wiryanta, ,
Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
description The research examines the impact of media exposure coverage of an electricity save issue, effects of interpersonal communication and also household's attitudes on household behaviour to the electricity use economically. This research has three main objectives: (1). to examine the relationship between media exposure, interpersonal communication and household behaviour to save electricity; (2). to examine the relationship between media exposure and interpersonal communication and (3). the moderating effects of attitude on household behaviour to save electricity on two relationships: media exposure and household behaviour to save electricity, interpersonal communication and household behaviour to save electricity were examined. This research reflecting diverse theoretical perspectives and triangulation methodological both quantitative and qualitative approach. Triangulation methodological was administered of two parts design: survey and focus group discussion. Data was analyzed from 884 the electricity users among household in the Depok Municipality, Indonesia who fill in the questionnaire and within 12 people divide by 3 focus group discussion. The AMOS Program was used to perform Principal Component Analysis and Krueger and Tesch model for the continuum and decontextual and recontextual indicated on focus group discussions. Different patterns emerged for participation in a focus group discussion, with interpersonal communication having the strongest impact of the behaviour variable. The results confirmed that there was no relationship between the mass media exposure and household behaviour to save electricity. There is a positive relationship between the household's interpersonal communication and household behaviour to save electricity. Significant relationship between the mass media exposure and household's interpersonal communication toward household behaviour to save electricity. The result indicate interpersonal communication affect its ability to persuade the individual to support the change behavioral household align to save electricity. And also pointed that interpersonal communication and mass media effects do not stop at people's attitudes, but are extended to their behaviour to save electricity. There is a positive relationship between the media exposures and the household interpersonal communication toward household’s align to save electricity. The pointed out that there is no relationship between the mass media exposure and attitude of households to save electricity. Found that interpersonal communication between households have a direct positive relationship with the attitude of households to save electricity. The finding also showed that attitudes households to save electricity a significant relationship with household behavior to save electricity. Thus the attitude of households to save electricity does not guarantee a moderate effect between the mass media exposure and the interpersonal communication toward behavior of households to save electricity.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Wiryanta, ,
author_facet Wiryanta, ,
author_sort Wiryanta, ,
title Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
title_short Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
title_full Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
title_fullStr Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
title_full_unstemmed Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
title_sort hubungan pendedahan media massa, komunikasi interpersonal dan sikap dengan perilaku penjimatan tenaga elektrik di kota depok indonesia
granting_institution Universiti Utara Malaysia
granting_department College of Arts and Sciences (CAS)
publishDate 2010
url https://etd.uum.edu.my/3919/1/s90577.pdf
https://etd.uum.edu.my/3919/7/s90577.pdf
_version_ 1747827660874055680
spelling my-uum-etd.39192014-04-20T00:35:18Z Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia 2010 Wiryanta, , Mustaffa, Che Su Syd Zin, Syd Abdul Rahman College of Arts and Sciences (CAS) Awang Had Salleh Graduates School of Arts and Sciences BF637 Counseling. The research examines the impact of media exposure coverage of an electricity save issue, effects of interpersonal communication and also household's attitudes on household behaviour to the electricity use economically. This research has three main objectives: (1). to examine the relationship between media exposure, interpersonal communication and household behaviour to save electricity; (2). to examine the relationship between media exposure and interpersonal communication and (3). the moderating effects of attitude on household behaviour to save electricity on two relationships: media exposure and household behaviour to save electricity, interpersonal communication and household behaviour to save electricity were examined. This research reflecting diverse theoretical perspectives and triangulation methodological both quantitative and qualitative approach. Triangulation methodological was administered of two parts design: survey and focus group discussion. Data was analyzed from 884 the electricity users among household in the Depok Municipality, Indonesia who fill in the questionnaire and within 12 people divide by 3 focus group discussion. The AMOS Program was used to perform Principal Component Analysis and Krueger and Tesch model for the continuum and decontextual and recontextual indicated on focus group discussions. Different patterns emerged for participation in a focus group discussion, with interpersonal communication having the strongest impact of the behaviour variable. The results confirmed that there was no relationship between the mass media exposure and household behaviour to save electricity. There is a positive relationship between the household's interpersonal communication and household behaviour to save electricity. Significant relationship between the mass media exposure and household's interpersonal communication toward household behaviour to save electricity. The result indicate interpersonal communication affect its ability to persuade the individual to support the change behavioral household align to save electricity. And also pointed that interpersonal communication and mass media effects do not stop at people's attitudes, but are extended to their behaviour to save electricity. There is a positive relationship between the media exposures and the household interpersonal communication toward household’s align to save electricity. The pointed out that there is no relationship between the mass media exposure and attitude of households to save electricity. Found that interpersonal communication between households have a direct positive relationship with the attitude of households to save electricity. The finding also showed that attitudes households to save electricity a significant relationship with household behavior to save electricity. Thus the attitude of households to save electricity does not guarantee a moderate effect between the mass media exposure and the interpersonal communication toward behavior of households to save electricity. 2010 Thesis https://etd.uum.edu.my/3919/ https://etd.uum.edu.my/3919/1/s90577.pdf text eng validuser https://etd.uum.edu.my/3919/7/s90577.pdf text eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000760976 Ph.D. doctoral Universiti Utara Malaysia Aaker, D. A., & Myers, J.G. (1987). Advertising Management, USA: Prentice-Hall, Inc. Abel, Elie (ed.). (1981). What’s News: The Media in American Society, San Francisco: Institute for Contemporary Studies. Ajzen, Icek. (1998). Attitudes, Personality and Behavior. Chicago, Illinois: The Dorsey Press. Ajzen, Icek. (2005, August 20). Theory of Planned Behavior. Retrieved August 22, 2001, from http://www-unix.oit.umass.edu/~aizen/tpb.html. Ajzen, Icek. 1991. 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