Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia

The research examines the impact of media exposure coverage of an electricity save issue, effects of interpersonal communication and also household's attitudes on household behaviour to the electricity use economically. This research has three main objectives: (1). to examine the relationship b...

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Main Author:	Wiryanta,
Format:	Thesis
Language:	eng eng
Published:	2010
Subjects:	BF637 Counseling.
Online Access:	https://etd.uum.edu.my/3919/1/s90577.pdf https://etd.uum.edu.my/3919/7/s90577.pdf
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id	my-uum-etd.3919
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mustaffa, Che Su Syd Zin, Syd Abdul Rahman
topic	BF637 Counseling.
spellingShingle	BF637 Counseling. Wiryanta, , Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
description	The research examines the impact of media exposure coverage of an electricity save issue, effects of interpersonal communication and also household's attitudes on household behaviour to the electricity use economically. This research has three main objectives: (1). to examine the relationship between media exposure, interpersonal communication and household behaviour to save electricity; (2). to examine the relationship between media exposure and interpersonal communication and (3). the moderating effects of attitude on household behaviour to save electricity on two relationships: media exposure and household behaviour to save electricity, interpersonal communication and household behaviour to save electricity were examined. This research reflecting diverse theoretical perspectives and triangulation methodological both quantitative and qualitative approach. Triangulation methodological was administered of two parts design: survey and focus group discussion. Data was analyzed from 884 the electricity users among household in the Depok Municipality, Indonesia who fill in the questionnaire and within 12 people divide by 3 focus group discussion. The AMOS Program was used to perform Principal Component Analysis and Krueger and Tesch model for the continuum and decontextual and recontextual indicated on focus group discussions. Different patterns emerged for participation in a focus group discussion, with interpersonal communication having the strongest impact of the behaviour variable. The results confirmed that there was no relationship between the mass media exposure and household behaviour to save electricity. There is a positive relationship between the household's interpersonal communication and household behaviour to save electricity. Significant relationship between the mass media exposure and household's interpersonal communication toward household behaviour to save electricity. The result indicate interpersonal communication affect its ability to persuade the individual to support the change behavioral household align to save electricity. And also pointed that interpersonal communication and mass media effects do not stop at people's attitudes, but are extended to their behaviour to save electricity. There is a positive relationship between the media exposures and the household interpersonal communication toward household’s align to save electricity. The pointed out that there is no relationship between the mass media exposure and attitude of households to save electricity. Found that interpersonal communication between households have a direct positive relationship with the attitude of households to save electricity. The finding also showed that attitudes households to save electricity a significant relationship with household behavior to save electricity. Thus the attitude of households to save electricity does not guarantee a moderate effect between the mass media exposure and the interpersonal communication toward behavior of households to save electricity.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Wiryanta, ,
author_facet	Wiryanta, ,
author_sort	Wiryanta, ,
title	Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
title_short	Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
title_full	Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
title_fullStr	Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
title_full_unstemmed	Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia
title_sort	hubungan pendedahan media massa, komunikasi interpersonal dan sikap dengan perilaku penjimatan tenaga elektrik di kota depok indonesia
granting_institution	Universiti Utara Malaysia
granting_department	College of Arts and Sciences (CAS)
publishDate	2010
url	https://etd.uum.edu.my/3919/1/s90577.pdf https://etd.uum.edu.my/3919/7/s90577.pdf
_version_	1747827660874055680
spelling	my-uum-etd.39192014-04-20T00:35:18Z Hubungan Pendedahan Media Massa, Komunikasi Interpersonal dan Sikap dengan Perilaku Penjimatan Tenaga Elektrik di Kota Depok Indonesia 2010 Wiryanta, , Mustaffa, Che Su Syd Zin, Syd Abdul Rahman College of Arts and Sciences (CAS) Awang Had Salleh Graduates School of Arts and Sciences BF637 Counseling. The research examines the impact of media exposure coverage of an electricity save issue, effects of interpersonal communication and also household's attitudes on household behaviour to the electricity use economically. This research has three main objectives: (1). to examine the relationship between media exposure, interpersonal communication and household behaviour to save electricity; (2). to examine the relationship between media exposure and interpersonal communication and (3). the moderating effects of attitude on household behaviour to save electricity on two relationships: media exposure and household behaviour to save electricity, interpersonal communication and household behaviour to save electricity were examined. This research reflecting diverse theoretical perspectives and triangulation methodological both quantitative and qualitative approach. Triangulation methodological was administered of two parts design: survey and focus group discussion. Data was analyzed from 884 the electricity users among household in the Depok Municipality, Indonesia who fill in the questionnaire and within 12 people divide by 3 focus group discussion. The AMOS Program was used to perform Principal Component Analysis and Krueger and Tesch model for the continuum and decontextual and recontextual indicated on focus group discussions. Different patterns emerged for participation in a focus group discussion, with interpersonal communication having the strongest impact of the behaviour variable. The results confirmed that there was no relationship between the mass media exposure and household behaviour to save electricity. There is a positive relationship between the household's interpersonal communication and household behaviour to save electricity. Significant relationship between the mass media exposure and household's interpersonal communication toward household behaviour to save electricity. The result indicate interpersonal communication affect its ability to persuade the individual to support the change behavioral household align to save electricity. And also pointed that interpersonal communication and mass media effects do not stop at people's attitudes, but are extended to their behaviour to save electricity. There is a positive relationship between the media exposures and the household interpersonal communication toward household’s align to save electricity. The pointed out that there is no relationship between the mass media exposure and attitude of households to save electricity. Found that interpersonal communication between households have a direct positive relationship with the attitude of households to save electricity. The finding also showed that attitudes households to save electricity a significant relationship with household behavior to save electricity. Thus the attitude of households to save electricity does not guarantee a moderate effect between the mass media exposure and the interpersonal communication toward behavior of households to save electricity. 2010 Thesis https://etd.uum.edu.my/3919/ https://etd.uum.edu.my/3919/1/s90577.pdf text eng validuser https://etd.uum.edu.my/3919/7/s90577.pdf text eng public http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000760976 Ph.D. doctoral Universiti Utara Malaysia Aaker, D. A., & Myers, J.G. (1987). Advertising Management, USA: Prentice-Hall, Inc. Abel, Elie (ed.). (1981). What’s News: The Media in American Society, San Francisco: Institute for Contemporary Studies. Ajzen, Icek. (1998). Attitudes, Personality and Behavior. Chicago, Illinois: The Dorsey Press. Ajzen, Icek. (2005, August 20). Theory of Planned Behavior. Retrieved August 22, 2001, from http://www-unix.oit.umass.edu/~aizen/tpb.html. Ajzen, Icek. 1991. 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