Service Quality, Customer Loyalty and the Mediating Effects of Customer Satisfaction Towards Audit Firms: Perspective of Small-Medium Enterprise (SMEs) Companies in Malaysia
The purpose of this research is to explore the relationship between service quality, satisfaction and loyalty of the client to the audit firms in Malaysia. This paper uses a marketing model, SERVQUAL in order to measure service quality of audit firms in Malaysia. SERVQUAL model was used to measure...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2014
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| Online Access: | https://etd.uum.edu.my/4027/1/s813425.pdf https://etd.uum.edu.my/4027/2/s813425_abstract.pdf |
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