Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi

This study assesses the Willingness to pay (WTP) for an entrance fee in MARDI Agro Technology Park, Langkawi. The main objective 1) to identify the demographic characteristics of respondent’ to MARDI Agro Technology Park, 2) to estimate WTP for additional facility namely Health and Spa Centre throug...

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Main Author:	Fairuz, Puasa
Format:	Thesis
Language:	eng eng
Published:	2014
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4068/1/s814269.pdf https://etd.uum.edu.my/4068/2/s814269_abstract.pdf
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id	my-uum-etd.4068
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Ahmad, Siti Aznor
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Fairuz, Puasa Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi
description	This study assesses the Willingness to pay (WTP) for an entrance fee in MARDI Agro Technology Park, Langkawi. The main objective 1) to identify the demographic characteristics of respondent’ to MARDI Agro Technology Park, 2) to estimate WTP for additional facility namely Health and Spa Centre through entrance fee, 3) to assess the differences of WTP between local and foreign visitors, 4) to identify the level of visitors’ satisfaction that come to MARDI Agro Technology Park. The data were collected through questionnaire among local and foreign visitors (n = 100) separately. Contingent Valuation Method (CVM) technique was used to determine willingness to pay where the Single Dichotomous Choice Method was used to analyze data. The results of the CVM approach reveal that 59% of the foreign respondents and 56% of the local respondents were willing to pay for additional facility namely Health and Spa Centre. The bid amount and income were a common factor which influenced the Willingness to Pay of both local and foreign respondents. The researchers estimate the mean of WTP for local and foreign visitors are which additional for entrance fee is RM6.35 and RM7.20. Finally, the study yields several recommendations for development and improvement of available facilities and service those involved in MARDI Agro Technology Park. The study also proves that an increment of budget outlays for construction Health and Spa Centre is feasible while providing forums to communicate with regulatory bodies to maximize the revenue and visitor attraction in future generation
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Fairuz, Puasa
author_facet	Fairuz, Puasa
author_sort	Fairuz, Puasa
title	Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi
title_short	Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi
title_full	Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi
title_fullStr	Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi
title_full_unstemmed	Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi
title_sort	willingness to pay for an entrance fee: a case of mardi agro technology park, langkawi
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2014
url	https://etd.uum.edu.my/4068/1/s814269.pdf https://etd.uum.edu.my/4068/2/s814269_abstract.pdf
_version_	1747827674478280704
spelling	my-uum-etd.40682022-05-18T02:00:56Z Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi 2014 Fairuz, Puasa Ahmad, Siti Aznor Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. This study assesses the Willingness to pay (WTP) for an entrance fee in MARDI Agro Technology Park, Langkawi. The main objective 1) to identify the demographic characteristics of respondent’ to MARDI Agro Technology Park, 2) to estimate WTP for additional facility namely Health and Spa Centre through entrance fee, 3) to assess the differences of WTP between local and foreign visitors, 4) to identify the level of visitors’ satisfaction that come to MARDI Agro Technology Park. The data were collected through questionnaire among local and foreign visitors (n = 100) separately. Contingent Valuation Method (CVM) technique was used to determine willingness to pay where the Single Dichotomous Choice Method was used to analyze data. The results of the CVM approach reveal that 59% of the foreign respondents and 56% of the local respondents were willing to pay for additional facility namely Health and Spa Centre. The bid amount and income were a common factor which influenced the Willingness to Pay of both local and foreign respondents. The researchers estimate the mean of WTP for local and foreign visitors are which additional for entrance fee is RM6.35 and RM7.20. Finally, the study yields several recommendations for development and improvement of available facilities and service those involved in MARDI Agro Technology Park. The study also proves that an increment of budget outlays for construction Health and Spa Centre is feasible while providing forums to communicate with regulatory bodies to maximize the revenue and visitor attraction in future generation 2014 Thesis https://etd.uum.edu.my/4068/ https://etd.uum.edu.my/4068/1/s814269.pdf text eng public https://etd.uum.edu.my/4068/2/s814269_abstract.pdf text eng public masters masters Universiti Utara Malaysia Abu Bakar, J. (2002). A Design Guide for Public Parks in Malaysia. Universiti Teknologi Malaysia: Skudai, Johor. Ahmed, S.U., and Goteh, K. (2006). Cost Benefit Analysis of Environmental Goods by Applying the Contingent Valuation Method: Some Japanese Case Studies. Naga-saki, Japan: Springer. Ajzen, I. and Driver, B.I. (1992). “Application of the Theory of Planning Behavior to Leisure Choice.” Journal of Leisure Research. 24, 207-224. Alias, R., Shazali, A. M., Abas, S., and Dayang Afizah, M. 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Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi

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