A study of generation Y attitude towards usage of internet for e-commerce in MSC landmark, Kuala Lumpur & Selangor state
The last two decades have experienced rapid expansion of information and communication technology. This wide application of internet stated its influence on attitude and adoption of internet among various generations. The generation Y which is "the millennia1 generation", are the major one...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4096/1/s813043.pdf https://etd.uum.edu.my/4096/7/s813043_abstract.pdf |
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| Summary: | The last two decades have experienced rapid expansion of information and communication technology. This wide application of internet stated its influence on attitude and adoption of internet among various generations. The generation Y which is "the millennia1 generation", are the major one who has connected with the technology, especially internet usage, widely in every aspect of life. They adopt
technology application in shopping product and services, moving away from traditional purchasing behavior of consumer. Though various studies have come out in the area of generation Y and technology adoption, very less studies are observed in the Malaysian context, considering the consumer internet usage attitude and e-commerce activities. Hence this particular study, then observe and analyze generation Y attitude towards internet usage and e-commerce activities with its moderating impact of computer literacy and gender variation. |
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