Intention to use green products among consumers

The study of consumer behavior towards green products has become a very important research nowadays. Every human being requires a good quality of environment and good health status in order to guarantee a useful life for self and family. The needs for green products in the daily lives of individuals...

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Main Author:	Mohammad Hasbullah, Shaik Ismail
Format:	Thesis
Language:	eng eng
Published:	2014
Subjects:	GE Environmental Sciences HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4108/1/s813418.pdf https://etd.uum.edu.my/4108/2/s813418_abstract.pdf
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id	my-uum-etd.4108
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Aziz, Zulkufli
topic	GE Environmental Sciences HF5415.33 Consumer Behavior.
spellingShingle	GE Environmental Sciences HF5415.33 Consumer Behavior. Mohammad Hasbullah, Shaik Ismail Intention to use green products among consumers
description	The study of consumer behavior towards green products has become a very important research nowadays. Every human being requires a good quality of environment and good health status in order to guarantee a useful life for self and family. The needs for green products in the daily lives of individuals are necessary today. So, a deeper study of the intention to use green products may be a reference to consumers and organizations. This study aimed to investigate the relationship between attitudes, subjective norms, and perceived control behavior with the intention to use. The researcher has distributed a 120 set of questionnaires. Only one set of survey questions unsuccessful return. All 119 of the returned questionnaires could be used for analysis of the study. Among the methods used in this research are independent sample t-test, one- way ANOVA, Pearson correlation and multiple regressions. The results showed that all independent variables are significant and seen have influenced intention to use green products among consumers. Among the three independent variables, the attitude is most influenced intention to use green products because it has the highest regression. This means, the higher the positive attitude of consumers towards green products, the higher their intention to use the product. As a result, retailers and marketers should increase consumers‟ desire to use green products by creating an effective marketing strategy. In addition, other parties such as government and non-governmental organizations should also strive to increase positive attitudes of consumers towards green products. The discussion of the implications and suggestions for future research are also described at the end of the study.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Mohammad Hasbullah, Shaik Ismail
author_facet	Mohammad Hasbullah, Shaik Ismail
author_sort	Mohammad Hasbullah, Shaik Ismail
title	Intention to use green products among consumers
title_short	Intention to use green products among consumers
title_full	Intention to use green products among consumers
title_fullStr	Intention to use green products among consumers
title_full_unstemmed	Intention to use green products among consumers
title_sort	intention to use green products among consumers
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2014
url	https://etd.uum.edu.my/4108/1/s813418.pdf https://etd.uum.edu.my/4108/2/s813418_abstract.pdf
_version_	1747827682315337728
spelling	my-uum-etd.41082022-06-02T03:27:39Z Intention to use green products among consumers 2014 Mohammad Hasbullah, Shaik Ismail Aziz, Zulkufli Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business GE Environmental Sciences HF5415.33 Consumer Behavior. The study of consumer behavior towards green products has become a very important research nowadays. Every human being requires a good quality of environment and good health status in order to guarantee a useful life for self and family. The needs for green products in the daily lives of individuals are necessary today. So, a deeper study of the intention to use green products may be a reference to consumers and organizations. This study aimed to investigate the relationship between attitudes, subjective norms, and perceived control behavior with the intention to use. The researcher has distributed a 120 set of questionnaires. Only one set of survey questions unsuccessful return. All 119 of the returned questionnaires could be used for analysis of the study. Among the methods used in this research are independent sample t-test, one- way ANOVA, Pearson correlation and multiple regressions. The results showed that all independent variables are significant and seen have influenced intention to use green products among consumers. Among the three independent variables, the attitude is most influenced intention to use green products because it has the highest regression. This means, the higher the positive attitude of consumers towards green products, the higher their intention to use the product. As a result, retailers and marketers should increase consumers‟ desire to use green products by creating an effective marketing strategy. In addition, other parties such as government and non-governmental organizations should also strive to increase positive attitudes of consumers towards green products. 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Intention to use green products among consumers

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