A study on determinants of customers intention to use i-Aslah

A study on determinants of customers intention to use i-Aslah

The aim of this study was to examine the factors that can influence customers’ intention to use i-Aslah, in case of Bank Rakyat, Pasir Mas. Besides, it was also conduct to identify what is the most preferred factor that influences customers’ intention to use i-Aslah personal financing at Bank Rakyat...

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Main Author: Raja Attik Ariffuddin, Raja Ariff
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
HG Finance
Online Access:https://etd.uum.edu.my/4165/1/s812039.pdf
https://etd.uum.edu.my/4165/13/s812039_abstract.pdf
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id my-uum-etd.4165
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abu Bakar, Azizi
topic HG Finance
spellingShingle HG Finance
Raja Attik Ariffuddin, Raja Ariff
A study on determinants of customers intention to use i-Aslah
description The aim of this study was to examine the factors that can influence customers’ intention to use i-Aslah, in case of Bank Rakyat, Pasir Mas. Besides, it was also conduct to identify what is the most preferred factor that influences customers’ intention to use i-Aslah personal financing at Bank Rakyat Pasir Mas. A number of variables which are interest rate, social influence and corporate image have been examined as potential factors influencing customer’s intention to use i-Aslah. The sample comprised of 100 customers of Bank Rakyat Pasir Mas and the data were obtained through a questionnaire. The researcher manages to get 100% response rate. The data collected was then tested on its frequency, reliability analysis, correlation and regression analysis. The study found that all the three variables interest rate, social influence and corporate image to be significant. The most important factor in influencing the intention to use i-Aslah is social influence. The limitation of the study is the narrow focus of the survey on the customers from only 1 branch. Despite of the limitations, the findings of this study provide recommendations which can help the management of Bank Rakyat to improve their image and reputation. The bank needs to focus on the quality of the services they are rendering to clients in order to retain their current customers and to attract new customers.
format Thesis
qualification_name masters
qualification_level Master's degree
author Raja Attik Ariffuddin, Raja Ariff
author_facet Raja Attik Ariffuddin, Raja Ariff
author_sort Raja Attik Ariffuddin, Raja Ariff
title A study on determinants of customers intention to use i-Aslah
title_short A study on determinants of customers intention to use i-Aslah
title_full A study on determinants of customers intention to use i-Aslah
title_fullStr A study on determinants of customers intention to use i-Aslah
title_full_unstemmed A study on determinants of customers intention to use i-Aslah
title_sort study on determinants of customers intention to use i-aslah
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2014
url https://etd.uum.edu.my/4165/1/s812039.pdf
https://etd.uum.edu.my/4165/13/s812039_abstract.pdf
_version_ 1776103633452007424
spelling my-uum-etd.41652023-01-09T03:23:43Z A study on determinants of customers intention to use i-Aslah 2014-06 Raja Attik Ariffuddin, Raja Ariff Abu Bakar, Azizi Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HG Finance The aim of this study was to examine the factors that can influence customers’ intention to use i-Aslah, in case of Bank Rakyat, Pasir Mas. Besides, it was also conduct to identify what is the most preferred factor that influences customers’ intention to use i-Aslah personal financing at Bank Rakyat Pasir Mas. A number of variables which are interest rate, social influence and corporate image have been examined as potential factors influencing customer’s intention to use i-Aslah. The sample comprised of 100 customers of Bank Rakyat Pasir Mas and the data were obtained through a questionnaire. The researcher manages to get 100% response rate. The data collected was then tested on its frequency, reliability analysis, correlation and regression analysis. The study found that all the three variables interest rate, social influence and corporate image to be significant. The most important factor in influencing the intention to use i-Aslah is social influence. The limitation of the study is the narrow focus of the survey on the customers from only 1 branch. Despite of the limitations, the findings of this study provide recommendations which can help the management of Bank Rakyat to improve their image and reputation. The bank needs to focus on the quality of the services they are rendering to clients in order to retain their current customers and to attract new customers. 2014-06 Thesis https://etd.uum.edu.my/4165/ https://etd.uum.edu.my/4165/1/s812039.pdf text eng public https://etd.uum.edu.my/4165/13/s812039_abstract.pdf text eng public masters masters Universiti Utara Malaysia Aayushi Gupta, Santosh Dev (2012). 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