Customer intention to purchase halal cosmetics in Malaysia

Customer intention to purchase halal cosmetics in Malaysia

The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on four factors that affect the intention to purchase halal cosmetics in Malaysia which are attitude, sub...

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Main Author: Meng, Xiang
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/4220/1/s811882.pdf
https://etd.uum.edu.my/4220/2/s811882_abstract.pdf
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id my-uum-etd.4220
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Subhan, Muhammad
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Meng, Xiang
Customer intention to purchase halal cosmetics in Malaysia
description The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on four factors that affect the intention to purchase halal cosmetics in Malaysia which are attitude, subjective norm, perceived behavioral control and brand awareness. Data were collected from 400 female students in Universiti Utara Malaysia. The internal consistency reliability test of Cronbach’s Alpha indicated that all scale items were proven reliable. Correlation and Multiple Regression were used to examine the relationship between independent variables and dependent variable. The results showed that there are positive relationships between the four factors and intention to purchase halal cosmetics. The result also showed the attitude is the most important factor in affecting customer intention to purchase halal cosmetics in Malaysia.
format Thesis
qualification_name masters
qualification_level Master's degree
author Meng, Xiang
author_facet Meng, Xiang
author_sort Meng, Xiang
title Customer intention to purchase halal cosmetics in Malaysia
title_short Customer intention to purchase halal cosmetics in Malaysia
title_full Customer intention to purchase halal cosmetics in Malaysia
title_fullStr Customer intention to purchase halal cosmetics in Malaysia
title_full_unstemmed Customer intention to purchase halal cosmetics in Malaysia
title_sort customer intention to purchase halal cosmetics in malaysia
granting_institution Universiti Utara Malaysia
granting_department Ghazali Shafie Graduate School of Government
publishDate 2014
url https://etd.uum.edu.my/4220/1/s811882.pdf
https://etd.uum.edu.my/4220/2/s811882_abstract.pdf
_version_ 1747827702050586624
spelling my-uum-etd.42202022-06-02T03:19:20Z Customer intention to purchase halal cosmetics in Malaysia 2014 Meng, Xiang Subhan, Muhammad Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government HF5415.33 Consumer Behavior. The main objective of this research is to examine the factors influencing customer intention to purchase halal cosmetics in Malaysia especially by University students. The research investigates on four factors that affect the intention to purchase halal cosmetics in Malaysia which are attitude, subjective norm, perceived behavioral control and brand awareness. Data were collected from 400 female students in Universiti Utara Malaysia. The internal consistency reliability test of Cronbach’s Alpha indicated that all scale items were proven reliable. Correlation and Multiple Regression were used to examine the relationship between independent variables and dependent variable. The results showed that there are positive relationships between the four factors and intention to purchase halal cosmetics. The result also showed the attitude is the most important factor in affecting customer intention to purchase halal cosmetics in Malaysia. 2014 Thesis https://etd.uum.edu.my/4220/ https://etd.uum.edu.my/4220/1/s811882.pdf text eng public https://etd.uum.edu.my/4220/2/s811882_abstract.pdf text eng public masters masters Universiti Utara Malaysia Ajzen, I. (1985). From intention to action: a theory of planned behaviour, in Kuhl, J. and Beckman, J. (Eds), Action Control: From Cognition to Behaviour, Springer, New York, NY. Ajzen, I. (1991). The theory of planned behavior, Organization Behavior and Human Decision Processes, 50(2), 179-211. Ajzen, I., & Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice-Hall. Ambali, A.R. & Bakar, A. N. (2014). 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