Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard

Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard

The purpose of this research is to study the integration of two management concepts, Design Thinking (DT) and the Balanced Scorecard (BSC), for business strategy. Through Action Research (AR), DT and BSC were used to assist the selected case company from the ICT industry implement its strategic cha...

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Main Author: Azman, Hussin
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
HD28-70 Management
Industrial Management
Online Access:https://etd.uum.edu.my/4255/1/s93659.pdf
https://etd.uum.edu.my/4255/7/s93659_abstract.pdf
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id my-uum-etd.4255
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Yusoff, Rushami Zien
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Azman, Hussin
Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard
description The purpose of this research is to study the integration of two management concepts, Design Thinking (DT) and the Balanced Scorecard (BSC), for business strategy. Through Action Research (AR), DT and BSC were used to assist the selected case company from the ICT industry implement its strategic change agenda over a planning period of three years to achieve new growth by increasing its innovation capability. Seven major AR cycles are reported in this study that covers both the problem solving part and the new knowledge generation part of the research. Each AR cycle consists of the five stages of diagnosis, planning, action, evaluation and learning. The learning from the AR cycles were generalized to develop a framework for strategy development and implementation for SMEs that addresses many of the current issues related to managing strategy for SMEs. The results show that integrating DT practices with the BSC helped the case company successfully implement its innovation driven growth strategy. The learning through action was rigorously compared and supported with the academic literature. The lessons were generalized to create the DT-BSC Process Framework for business strategy development and implementation. The core concept underlying the proposed framework is ‘strategy by prototyping’ that is presented through a visual template. The practical knowledge contribution from this research is the development of a process framework that will allow SME owners and managers to create and implement their own innovation driven strategies. The framework integrates some established best practices from business strategy management with the innovative practices of designers into a series of practical and simple steps. The ‘strategy by prototyping’ concept and visual template articulated from the findings of this research may contribute a new paradigm in the field of business strategy.
format Thesis
qualification_name Doctor of Business Administration (DBA)
qualification_level Doctorate
author Azman, Hussin
author_facet Azman, Hussin
author_sort Azman, Hussin
title Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard
title_short Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard
title_full Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard
title_fullStr Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard
title_full_unstemmed Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard
title_sort strategy by prototyping framework for smes through integrating design thinking and balanced scorecard
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2014
url https://etd.uum.edu.my/4255/1/s93659.pdf
https://etd.uum.edu.my/4255/7/s93659_abstract.pdf
_version_ 1747827703691608064
spelling my-uum-etd.42552022-04-10T00:26:46Z Strategy by prototyping framework for SMEs through integrating design thinking and balanced scorecard 2014-04 Azman, Hussin Yusoff, Rushami Zien Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management The purpose of this research is to study the integration of two management concepts, Design Thinking (DT) and the Balanced Scorecard (BSC), for business strategy. Through Action Research (AR), DT and BSC were used to assist the selected case company from the ICT industry implement its strategic change agenda over a planning period of three years to achieve new growth by increasing its innovation capability. Seven major AR cycles are reported in this study that covers both the problem solving part and the new knowledge generation part of the research. Each AR cycle consists of the five stages of diagnosis, planning, action, evaluation and learning. The learning from the AR cycles were generalized to develop a framework for strategy development and implementation for SMEs that addresses many of the current issues related to managing strategy for SMEs. The results show that integrating DT practices with the BSC helped the case company successfully implement its innovation driven growth strategy. The learning through action was rigorously compared and supported with the academic literature. The lessons were generalized to create the DT-BSC Process Framework for business strategy development and implementation. The core concept underlying the proposed framework is ‘strategy by prototyping’ that is presented through a visual template. The practical knowledge contribution from this research is the development of a process framework that will allow SME owners and managers to create and implement their own innovation driven strategies. 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