Examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in Malaysia

Examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in Malaysia

New Product Development (NPD) has become a major concern in all types of companies particularly in the manufacturing companies and its success is undeniably vital to the viability, growth and prosperity especially in today’s modern corporation. This research aimed to identify the relationships betwe...

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Main Author: Naimah, Amlus
Format: Thesis
Language:eng
eng
Published: 2013
Subjects:
TS Manufactures
Online Access:https://etd.uum.edu.my/4300/1/s806025.pdf
https://etd.uum.edu.my/4300/2/s806025_abstract.pdf
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id my-uum-etd.4300
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Mohtar, Shahimi
topic TS Manufactures
spellingShingle TS Manufactures
Naimah, Amlus
Examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in Malaysia
description New Product Development (NPD) has become a major concern in all types of companies particularly in the manufacturing companies and its success is undeniably vital to the viability, growth and prosperity especially in today’s modern corporation. This research aimed to identify the relationships between the various factors that can generate a stream of market led and technical support for the business operation in Malaysia. The identified factors are top management support, internal and external support, product strategies and training. Through the mail survey, 250 companies have responded to the distributed questionnaires where 37.1 percent respondents were operation managers, 37.1 were marketing manager and 25.8 percent were managers in Malaysia. In this research we use SPSS to analyze the data and test of hypothesis using hierarchical regression with alpha value. However, only 229 or 91.6 percent of the responded questionnaires were usable. The respondents cover 71.2 percent of the manufacturing companies, where 28.8 percent were respondents from the electric and electronic companies. All the companies which responded were involved in product development, with a minimum of one product pattern and a maximum of five product patterns and this covers 59.8 percent of the respondents. The hypotheses used were tested by using correlation and regression techniques. The result of the study supported all the hypotheses. The multiple regression analysis indicated that there are significant relationship among the variables such as top management support, internal/external support, product strategies and training, on the usefulness of the new product development (NPD). It is believed that outcome of this study will benefit the manufacturers, government decision maker in making manufacturing policy, academician in formulating syllabus and the top management of companies into successfully implementing the new product development (NPD) and having the ability to counter any major competitions in future.
format Thesis
qualification_name masters
qualification_level Master's degree
author Naimah, Amlus
author_facet Naimah, Amlus
author_sort Naimah, Amlus
title Examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in Malaysia
title_short Examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in Malaysia
title_full Examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in Malaysia
title_fullStr Examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in Malaysia
title_full_unstemmed Examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in Malaysia
title_sort examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in malaysia
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2013
url https://etd.uum.edu.my/4300/1/s806025.pdf
https://etd.uum.edu.my/4300/2/s806025_abstract.pdf
_version_ 1776103636784381952
spelling my-uum-etd.43002022-11-21T00:25:42Z Examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in Malaysia 2013 Naimah, Amlus Mohtar, Shahimi College of Business (COB) Othman Yeop Abdullah Graduate School of Business TS Manufactures New Product Development (NPD) has become a major concern in all types of companies particularly in the manufacturing companies and its success is undeniably vital to the viability, growth and prosperity especially in today’s modern corporation. This research aimed to identify the relationships between the various factors that can generate a stream of market led and technical support for the business operation in Malaysia. The identified factors are top management support, internal and external support, product strategies and training. Through the mail survey, 250 companies have responded to the distributed questionnaires where 37.1 percent respondents were operation managers, 37.1 were marketing manager and 25.8 percent were managers in Malaysia. In this research we use SPSS to analyze the data and test of hypothesis using hierarchical regression with alpha value. However, only 229 or 91.6 percent of the responded questionnaires were usable. The respondents cover 71.2 percent of the manufacturing companies, where 28.8 percent were respondents from the electric and electronic companies. All the companies which responded were involved in product development, with a minimum of one product pattern and a maximum of five product patterns and this covers 59.8 percent of the respondents. The hypotheses used were tested by using correlation and regression techniques. The result of the study supported all the hypotheses. The multiple regression analysis indicated that there are significant relationship among the variables such as top management support, internal/external support, product strategies and training, on the usefulness of the new product development (NPD). It is believed that outcome of this study will benefit the manufacturers, government decision maker in making manufacturing policy, academician in formulating syllabus and the top management of companies into successfully implementing the new product development (NPD) and having the ability to counter any major competitions in future. 2013 Thesis https://etd.uum.edu.my/4300/ https://etd.uum.edu.my/4300/1/s806025.pdf text eng public https://etd.uum.edu.my/4300/2/s806025_abstract.pdf text eng public masters masters Universiti Utara Malaysia Akao, Y. (2004) Quality Function deployment. Productivity press. Anderson, D. (1998) Agile Product Development for mass customisation. McGraw Hill, pp 255–263. Argyris, C. & Schon, D. 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