Examining the relationship between top management support, product strategies and internal support in new product development success on manufacturing firm in Malaysia
New Product Development (NPD) has become a major concern in all types of companies particularly in the manufacturing companies and its success is undeniably vital to the viability, growth and prosperity especially in today’s modern corporation. This research aimed to identify the relationships betwe...
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| Format: | Thesis |
| Language: | eng eng |
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2013
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| Online Access: | https://etd.uum.edu.my/4300/1/s806025.pdf https://etd.uum.edu.my/4300/2/s806025_abstract.pdf |
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