The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry

The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry

Empirical evidence and statistical data show that the hotel industry in Malaysia faces high employee turnover. The hotel industry is not so fortunate in retaining its employees. Though they can be easily hired retention becomes the most challenging job faced by the hotel managers when high turnover...

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Main Author: Hamiza, Jamaludin
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
HD28-70 Management
Industrial Management
Online Access:https://etd.uum.edu.my/4313/1/s91209.pdf
https://etd.uum.edu.my/4313/7/s91209_abstract.pdf
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id my-uum-etd.4313
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Othman, Abdul Rahim
Hussin, Zolkafli
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Hamiza, Jamaludin
The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
description Empirical evidence and statistical data show that the hotel industry in Malaysia faces high employee turnover. The hotel industry is not so fortunate in retaining its employees. Though they can be easily hired retention becomes the most challenging job faced by the hotel managers when high turnover gradually increases. There is a research gap in this area since most of the previous researchers focused their studies on employee turnover. This study focuses on employee retention strategy. On this note, the research framework was developed based on the Herzberg Two-Factor Theory and the Social Exchange Theory. The current study aims to identify whether factors, such as internal market orientation and employees’ organisational commitment have significant influence on employee retention in the Malaysian hotel industry. Out of the 600 personally administered questionnaires to the frontline hotel employees, 392 sets of questionnaires were returned and found useable, constituting about 65 per cent rate of return. The data was analysed using the SPSS package version 20. The findings indicated that all the three components of internal market orientation, namely internal market intelligence generation, internal market intelligence dissemination and responsiveness to market intelligence, have a significant and positive relationship with employees’ organizational commitment and employee retention. Employees’ organizational commitment was also found to have a positive and significant relationship with employees’ retention. The study also revealed that only affective and normative commitments serve as mediators in the relationship between internal market orientation and employees’ retention but failed to support continuance commitment as the mediator. In addition, this study also established internal market orientation as the hygiene factor and not as the motivation factor. This study concludes with a discussion on the theoretical and practical contributions, study limitations and suggestions for future research.
format Thesis
qualification_name other
qualification_level Doctorate
author Hamiza, Jamaludin
author_facet Hamiza, Jamaludin
author_sort Hamiza, Jamaludin
title The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
title_short The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
title_full The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
title_fullStr The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
title_full_unstemmed The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry
title_sort mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : evidence from malaysian hotel industry
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2014
url https://etd.uum.edu.my/4313/1/s91209.pdf
https://etd.uum.edu.my/4313/7/s91209_abstract.pdf
_version_ 1747827711414370304
spelling my-uum-etd.43132022-05-23T01:22:56Z The mediating role of employees' organisational commitment on the relationship between internal market orientation and employees' retention : Evidence from Malaysian hotel industry 2014 Hamiza, Jamaludin Othman, Abdul Rahim Hussin, Zolkafli Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management Empirical evidence and statistical data show that the hotel industry in Malaysia faces high employee turnover. The hotel industry is not so fortunate in retaining its employees. Though they can be easily hired retention becomes the most challenging job faced by the hotel managers when high turnover gradually increases. There is a research gap in this area since most of the previous researchers focused their studies on employee turnover. This study focuses on employee retention strategy. On this note, the research framework was developed based on the Herzberg Two-Factor Theory and the Social Exchange Theory. The current study aims to identify whether factors, such as internal market orientation and employees’ organisational commitment have significant influence on employee retention in the Malaysian hotel industry. Out of the 600 personally administered questionnaires to the frontline hotel employees, 392 sets of questionnaires were returned and found useable, constituting about 65 per cent rate of return. The data was analysed using the SPSS package version 20. The findings indicated that all the three components of internal market orientation, namely internal market intelligence generation, internal market intelligence dissemination and responsiveness to market intelligence, have a significant and positive relationship with employees’ organizational commitment and employee retention. Employees’ organizational commitment was also found to have a positive and significant relationship with employees’ retention. The study also revealed that only affective and normative commitments serve as mediators in the relationship between internal market orientation and employees’ retention but failed to support continuance commitment as the mediator. In addition, this study also established internal market orientation as the hygiene factor and not as the motivation factor. This study concludes with a discussion on the theoretical and practical contributions, study limitations and suggestions for future research. 2014 Thesis https://etd.uum.edu.my/4313/ https://etd.uum.edu.my/4313/1/s91209.pdf text eng public https://etd.uum.edu.my/4313/7/s91209_abstract.pdf text eng public other doctoral Universiti Utara Malaysia Abdullah, Z., & Antony, C. A. (2012). Perception of Employees on Internal Communication of a Leading Five Star Hotel in Malaysia. Asian Social Science, 8(2). 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