Moderating effects of organizational learning capability on the relationship between innovation, branding and SMEs performance in sports industry of Pakistan

Moderating effects of organizational learning capability on the relationship between innovation, branding and SMEs performance in sports industry of Pakistan

Small and medium enterprises (SMEs) play a catalytic role in strengthening the economy of developing counties. The performance of SMEs depends on various factors. Among those factors include innovation and branding practices. This study aimed to investigate the nature of relationship that exists bet...

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Main Author: Hafeez, Muhammad Haroon
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
GV Recreation Leisure
Online Access:https://etd.uum.edu.my/4340/1/s93694.pdf
https://etd.uum.edu.my/4340/2/s93694_abstract.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Mohd Shariff, Mohd Noor
Mad Lazim, Halim
topic GV Recreation Leisure
GV Recreation Leisure
spellingShingle GV Recreation Leisure
GV Recreation Leisure
Hafeez, Muhammad Haroon
Moderating effects of organizational learning capability on the relationship between innovation, branding and SMEs performance in sports industry of Pakistan
description Small and medium enterprises (SMEs) play a catalytic role in strengthening the economy of developing counties. The performance of SMEs depends on various factors. Among those factors include innovation and branding practices. This study aimed to investigate the nature of relationship that exists between Innovation, Branding and SMEs performance in sports industry of Pakistan. Furthermore, the study intended to examine the moderating effects of organizational learning capability on relationship between Innovation, Branding and SMEs performance. A structured questionnaire representing dimensions related to innovation, branding, organizational learning capability and SMEs Performance was designed. Survey method was used to conduct study on 352 SMEs in sports industry of Pakistan. Multiple Regression analysis was employed in order the study the nature and strength of relationship between Innovation and SMEs Performance, as well as between Branding and SMEs Performance. Results indicated that both Innovation and Branding have a significant positive effect on SMEs performance. Hierarchical Regression Analysis was utilized to see the moderating effects of Organizational Learning Capability on relationship between Innovation, Branding and SMEs performance. Findings revealed that Organizational learning Capability does not moderate the relationship between Innovation, Branding and SMEs performance. These results imply that SMEs must emphasize on bringing innovations and embracing branding practices if they desire to enhance their performance. The study also contributed to the theory as it extended Resource Based View, Dynamic Capabilities Perspective and the Theory of the growth of the firm by integrating three distinct literature streams pertaining to Innovation, Branding and Organizational Learning.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
qualification_level Doctorate
author Hafeez, Muhammad Haroon
author_facet Hafeez, Muhammad Haroon
author_sort Hafeez, Muhammad Haroon
title Moderating effects of organizational learning capability on the relationship between innovation, branding and SMEs performance in sports industry of Pakistan
title_short Moderating effects of organizational learning capability on the relationship between innovation, branding and SMEs performance in sports industry of Pakistan
title_full Moderating effects of organizational learning capability on the relationship between innovation, branding and SMEs performance in sports industry of Pakistan
title_fullStr Moderating effects of organizational learning capability on the relationship between innovation, branding and SMEs performance in sports industry of Pakistan
title_full_unstemmed Moderating effects of organizational learning capability on the relationship between innovation, branding and SMEs performance in sports industry of Pakistan
title_sort moderating effects of organizational learning capability on the relationship between innovation, branding and smes performance in sports industry of pakistan
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2014
url https://etd.uum.edu.my/4340/1/s93694.pdf
https://etd.uum.edu.my/4340/2/s93694_abstract.pdf
_version_ 1747827718181879808
spelling my-uum-etd.43402022-05-23T01:14:14Z Moderating effects of organizational learning capability on the relationship between innovation, branding and SMEs performance in sports industry of Pakistan 2014 Hafeez, Muhammad Haroon Mohd Shariff, Mohd Noor Mad Lazim, Halim Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business GV Recreation Leisure HB615-715 Entrepreneurship. Risk and uncertainty. Property Small and medium enterprises (SMEs) play a catalytic role in strengthening the economy of developing counties. The performance of SMEs depends on various factors. Among those factors include innovation and branding practices. This study aimed to investigate the nature of relationship that exists between Innovation, Branding and SMEs performance in sports industry of Pakistan. Furthermore, the study intended to examine the moderating effects of organizational learning capability on relationship between Innovation, Branding and SMEs performance. A structured questionnaire representing dimensions related to innovation, branding, organizational learning capability and SMEs Performance was designed. Survey method was used to conduct study on 352 SMEs in sports industry of Pakistan. Multiple Regression analysis was employed in order the study the nature and strength of relationship between Innovation and SMEs Performance, as well as between Branding and SMEs Performance. Results indicated that both Innovation and Branding have a significant positive effect on SMEs performance. Hierarchical Regression Analysis was utilized to see the moderating effects of Organizational Learning Capability on relationship between Innovation, Branding and SMEs performance. Findings revealed that Organizational learning Capability does not moderate the relationship between Innovation, Branding and SMEs performance. These results imply that SMEs must emphasize on bringing innovations and embracing branding practices if they desire to enhance their performance. The study also contributed to the theory as it extended Resource Based View, Dynamic Capabilities Perspective and the Theory of the growth of the firm by integrating three distinct literature streams pertaining to Innovation, Branding and Organizational Learning. 2014 Thesis https://etd.uum.edu.my/4340/ https://etd.uum.edu.my/4340/1/s93694.pdf text eng public https://etd.uum.edu.my/4340/2/s93694_abstract.pdf text eng public phd doctoral Universiti Utara Malaysia Aaker, D. A. (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York, NY: The Free Press. Aaker, D. A. (1992). Managing the Most Important Asset: Brand Equity. 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