An international marketing strategy and export performance among Malaysian exporters

The study aimed at investigating the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. In order to provide deep and rich investigation, the impact of the antecedent factors on the marketing mix adapta...

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Main Author:	Alshammari, Saad Dubayyan
Format:	Thesis
Language:	eng eng
Published:	2013
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/4355/1/s92083.pdf https://etd.uum.edu.my/4355/2/s92083_abstract.pdf
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id	my-uum-etd.4355
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdul Talib, Asmat Nizam Abu Bakar, Abdul Rahim
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Alshammari, Saad Dubayyan An international marketing strategy and export performance among Malaysian exporters
description	The study aimed at investigating the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. In order to provide deep and rich investigation, the impact of the antecedent factors on the marketing mix adaptation was examined. A questionnaire was used as the instrument of the study and the data collection procedures included self-administered questionnaires and emailed ones. The questionnaires were sent to 780 firms and 401 valid questionnaires were returned making the response rate 51.4%. Data collected were analyzed using Statistical Package for Social Sciences (SPSS) for the purposes of descriptive statistics on the demographic characteristics of the subjects and exploratory factor analysis, while Partial Least Square (PLS) was used to determine the interactions between the various constructs for ascertaining the various structured equation models. The findings generated from the present study were then reported and detailed discussion about them was presented in the line of the available literature. For the relationship between the antecedent factors and the export performance through the mediating influence of the marketing mix, the findings revealed that the marketing mix does mediate this link in some factors while it does not in other factors. Furthermore, it was reported that 3 out of four marketing mix strategies have a significant impact on the export performance of Malaysian exporting firms. The findings also revealed that some of the antecedent factors have a significant impact on the marketing mix adaptation strategies while others seem not to have this significant impact. The study concluded with some recommendations that can be of a great use to the Malaysian exporting firms while making decisions about their exporting activities.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Alshammari, Saad Dubayyan
author_facet	Alshammari, Saad Dubayyan
author_sort	Alshammari, Saad Dubayyan
title	An international marketing strategy and export performance among Malaysian exporters
title_short	An international marketing strategy and export performance among Malaysian exporters
title_full	An international marketing strategy and export performance among Malaysian exporters
title_fullStr	An international marketing strategy and export performance among Malaysian exporters
title_full_unstemmed	An international marketing strategy and export performance among Malaysian exporters
title_sort	international marketing strategy and export performance among malaysian exporters
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2013
url	https://etd.uum.edu.my/4355/1/s92083.pdf https://etd.uum.edu.my/4355/2/s92083_abstract.pdf
_version_	1747827720542224384
spelling	my-uum-etd.43552022-04-10T02:40:53Z An international marketing strategy and export performance among Malaysian exporters 2013 Alshammari, Saad Dubayyan Abdul Talib, Asmat Nizam Abu Bakar, Abdul Rahim Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business The study aimed at investigating the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. In order to provide deep and rich investigation, the impact of the antecedent factors on the marketing mix adaptation was examined. A questionnaire was used as the instrument of the study and the data collection procedures included self-administered questionnaires and emailed ones. The questionnaires were sent to 780 firms and 401 valid questionnaires were returned making the response rate 51.4%. Data collected were analyzed using Statistical Package for Social Sciences (SPSS) for the purposes of descriptive statistics on the demographic characteristics of the subjects and exploratory factor analysis, while Partial Least Square (PLS) was used to determine the interactions between the various constructs for ascertaining the various structured equation models. The findings generated from the present study were then reported and detailed discussion about them was presented in the line of the available literature. For the relationship between the antecedent factors and the export performance through the mediating influence of the marketing mix, the findings revealed that the marketing mix does mediate this link in some factors while it does not in other factors. Furthermore, it was reported that 3 out of four marketing mix strategies have a significant impact on the export performance of Malaysian exporting firms. The findings also revealed that some of the antecedent factors have a significant impact on the marketing mix adaptation strategies while others seem not to have this significant impact. The study concluded with some recommendations that can be of a great use to the Malaysian exporting firms while making decisions about their exporting activities. 2013 Thesis https://etd.uum.edu.my/4355/ https://etd.uum.edu.my/4355/1/s92083.pdf text eng public https://etd.uum.edu.my/4355/2/s92083_abstract.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Aaby, N.E. and S.F. Slater (1989), "Management Influences on Export Performance: A Review of the Empirical Literature 1978–88," International Marketing Review, 6(4), pp.7–2ES6. Abdul Adis, A. and Md. Sidin, S. (2010). Export performance on the Malaysian wooden furniture industry: An empirical study. Journal of International Food and Agribusiness Marketing, 22(1&2), 52-69. Adis, A. (2010). 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