An international marketing strategy and export performance among Malaysian exporters

The study aimed at investigating the impact of the antecedent factors on the performance of exporting companies in Malaysia through the mediating influence of marketing mix adaptation. In order to provide deep and rich investigation, the impact of the antecedent factors on the marketing mix adapta...

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Bibliographic Details
Main Author: Alshammari, Saad Dubayyan
Format: Thesis
Language:eng
eng
Published: 2013
Subjects:
Online Access:https://etd.uum.edu.my/4355/1/s92083.pdf
https://etd.uum.edu.my/4355/2/s92083_abstract.pdf
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