Web-Based Customer Relationship Management

The aim of this project is to develop a prototype of Web-based Customer Relationship Management (CRM) application for an e-commerce company. This application will help to assist in meeting the information requirements of the sales agents in e-commerce business to automate sales, marketing, customer...

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Main Author:	Umadevi, Marappan
Format:	Thesis
Language:	eng eng
Published:	2001
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/448/1/Umadevi_Marappan%2C_2001.pdf https://etd.uum.edu.my/448/2/1.Umadevi_Marappan%2C_2001.pdf
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id	my-uum-etd.448
record_format	uketd_dc
spelling	my-uum-etd.4482013-07-24T12:07:19Z Web-Based Customer Relationship Management 2001 Umadevi, Marappan Sekolah Siswazah Sekolah Siswazah HF5001-6182 Business The aim of this project is to develop a prototype of Web-based Customer Relationship Management (CRM) application for an e-commerce company. This application will help to assist in meeting the information requirements of the sales agents in e-commerce business to automate sales, marketing, customer service and support. CRM or more specifically eCRM is basically the infrastructure for creating customer loyalty and ultimately, establishing and maintaining a one-to-one relationship with customers. If implemented appropriately, CRM can have a profound impact on an organization's survival and growth in this competitive business world. Hence, GainKnowledge.com, an e-commerce based company was virtually created to demonstrate on how CRM can help in selling e-book devices efficiently by retaining the old customers and attracting new customers. This application has been developed using User Centered Design and CRM Web based development methodologies. In order to build this system, two platforms were used; there are customer information platform and customer interaction platform. Finally, this project discusses some fulfillments, constraints and recommendations for future development of CRM system. 2001 Thesis https://etd.uum.edu.my/448/ https://etd.uum.edu.my/448/1/Umadevi_Marappan%2C_2001.pdf application/pdf eng validuser https://etd.uum.edu.my/448/2/1.Umadevi_Marappan%2C_2001.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Umadevi, Marappan Web-Based Customer Relationship Management
description	The aim of this project is to develop a prototype of Web-based Customer Relationship Management (CRM) application for an e-commerce company. This application will help to assist in meeting the information requirements of the sales agents in e-commerce business to automate sales, marketing, customer service and support. CRM or more specifically eCRM is basically the infrastructure for creating customer loyalty and ultimately, establishing and maintaining a one-to-one relationship with customers. If implemented appropriately, CRM can have a profound impact on an organization's survival and growth in this competitive business world. Hence, GainKnowledge.com, an e-commerce based company was virtually created to demonstrate on how CRM can help in selling e-book devices efficiently by retaining the old customers and attracting new customers. This application has been developed using User Centered Design and CRM Web based development methodologies. In order to build this system, two platforms were used; there are customer information platform and customer interaction platform. Finally, this project discusses some fulfillments, constraints and recommendations for future development of CRM system.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Umadevi, Marappan
author_facet	Umadevi, Marappan
author_sort	Umadevi, Marappan
title	Web-Based Customer Relationship Management
title_short	Web-Based Customer Relationship Management
title_full	Web-Based Customer Relationship Management
title_fullStr	Web-Based Customer Relationship Management
title_full_unstemmed	Web-Based Customer Relationship Management
title_sort	web-based customer relationship management
granting_institution	Universiti Utara Malaysia
granting_department	Sekolah Siswazah
publishDate	2001
url	https://etd.uum.edu.my/448/1/Umadevi_Marappan%2C_2001.pdf https://etd.uum.edu.my/448/2/1.Umadevi_Marappan%2C_2001.pdf
_version_	1747826917361319936

Web-Based Customer Relationship Management

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