The relationship between tourist perception on hotel environmental management and tourist loyalty in Port Dickson, Negeri Sembilan

The relationship between tourist perception on hotel environmental management and tourist loyalty in Port Dickson, Negeri Sembilan

This quantitative project paper entitled The Relationship Between Tourist Perception on Hotel Environmental Management (HEM) and Tourist Loyalty (TLOYALTY) in Port Dickson, Negeri Sembilan, aims to determine the tourist perception on hotel environmental management and their loyalty towards hotel th...

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Main Author: Fara Adilah, Firdaus Mohd Rom
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
G154.9-155.8 Travel and state
Tourism
Online Access:https://etd.uum.edu.my/4598/1/s815942.pdf
https://etd.uum.edu.my/4598/2/s815942_abstract.pdf
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id my-uum-etd.4598
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abu Bakar, Lily Julienti
topic G154.9-155.8 Travel and state
Tourism
spellingShingle G154.9-155.8 Travel and state
Tourism
Fara Adilah, Firdaus Mohd Rom
The relationship between tourist perception on hotel environmental management and tourist loyalty in Port Dickson, Negeri Sembilan
description This quantitative project paper entitled The Relationship Between Tourist Perception on Hotel Environmental Management (HEM) and Tourist Loyalty (TLOYALTY) in Port Dickson, Negeri Sembilan, aims to determine the tourist perception on hotel environmental management and their loyalty towards hotel that there are staying. The hotels involved are among three and four star hotels in Port Dickson, Negeri Sembilan. Respondents for this study comprised 384 of tourist from different background with majority of it comes from the government sector. Data were analyzed using SPSS version 22. Tests conducted were Pearson correlation and multiple regressions. The correlation between independent variable Sustainable Tourism Practices (STP) and TLOYALTY is 0.539 or 53.9% correlated and the significant value is pe0.01. They are highly correlated. The correlation between independent variable Health and Safety Environmenta (HSE) and TLOYALTY is 0.683 or 68.3% correlated and the significant value is pe0.01. They are correlated. The correlation between STP and HSE is 0.576 or 57.6% is high. The correlation between HEM and dependent variable TLOYALTY is 0.690 or 69% correlated and the significant value is pe0.01. They are highly correlated. The Pearson correlation showed that HEM was correlated with TLOYALTY. Regression analysis showed that 0.50 or 50% of the variance in tourist loyalty were explained by sustainable tourism practices and health and safety environment under the main independent variables that is hotel environmental management. Meanwhile the coefficients data showed that health and safety environment variables has higher impact (0.546) on the tourist loyalty compared to sustainable tourism practices (0.234) in terms of tourist perception. However, both variables have positive tourist perception and significant relationship with tourist loyalty. Recommendations were suggested that to incorporate other enabling factor such as hotel service innovation where it may influence the dynamic relationship between tourist perception and their loyalty on green tourism. Future studies should examine the tourist perception and their loyalty relationship based on different types of services or other service sector such as on the non-accommodation tourism operator perspective. Expanding this study with other region or countries which have different cultural background could provide more evidence of universal factors affecting the tourist perception and their loyalty towards hotel on green tourism.
format Thesis
qualification_name masters
qualification_level Master's degree
author Fara Adilah, Firdaus Mohd Rom
author_facet Fara Adilah, Firdaus Mohd Rom
author_sort Fara Adilah, Firdaus Mohd Rom
title The relationship between tourist perception on hotel environmental management and tourist loyalty in Port Dickson, Negeri Sembilan
title_short The relationship between tourist perception on hotel environmental management and tourist loyalty in Port Dickson, Negeri Sembilan
title_full The relationship between tourist perception on hotel environmental management and tourist loyalty in Port Dickson, Negeri Sembilan
title_fullStr The relationship between tourist perception on hotel environmental management and tourist loyalty in Port Dickson, Negeri Sembilan
title_full_unstemmed The relationship between tourist perception on hotel environmental management and tourist loyalty in Port Dickson, Negeri Sembilan
title_sort relationship between tourist perception on hotel environmental management and tourist loyalty in port dickson, negeri sembilan
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2014
url https://etd.uum.edu.my/4598/1/s815942.pdf
https://etd.uum.edu.my/4598/2/s815942_abstract.pdf
_version_ 1747827762082611200
spelling my-uum-etd.45982022-05-18T02:01:37Z The relationship between tourist perception on hotel environmental management and tourist loyalty in Port Dickson, Negeri Sembilan 2014 Fara Adilah, Firdaus Mohd Rom Abu Bakar, Lily Julienti Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business G154.9-155.8 Travel and state. Tourism This quantitative project paper entitled The Relationship Between Tourist Perception on Hotel Environmental Management (HEM) and Tourist Loyalty (TLOYALTY) in Port Dickson, Negeri Sembilan, aims to determine the tourist perception on hotel environmental management and their loyalty towards hotel that there are staying. The hotels involved are among three and four star hotels in Port Dickson, Negeri Sembilan. Respondents for this study comprised 384 of tourist from different background with majority of it comes from the government sector. Data were analyzed using SPSS version 22. Tests conducted were Pearson correlation and multiple regressions. The correlation between independent variable Sustainable Tourism Practices (STP) and TLOYALTY is 0.539 or 53.9% correlated and the significant value is pe0.01. They are highly correlated. The correlation between independent variable Health and Safety Environmenta (HSE) and TLOYALTY is 0.683 or 68.3% correlated and the significant value is pe0.01. They are correlated. The correlation between STP and HSE is 0.576 or 57.6% is high. The correlation between HEM and dependent variable TLOYALTY is 0.690 or 69% correlated and the significant value is pe0.01. They are highly correlated. The Pearson correlation showed that HEM was correlated with TLOYALTY. Regression analysis showed that 0.50 or 50% of the variance in tourist loyalty were explained by sustainable tourism practices and health and safety environment under the main independent variables that is hotel environmental management. Meanwhile the coefficients data showed that health and safety environment variables has higher impact (0.546) on the tourist loyalty compared to sustainable tourism practices (0.234) in terms of tourist perception. However, both variables have positive tourist perception and significant relationship with tourist loyalty. Recommendations were suggested that to incorporate other enabling factor such as hotel service innovation where it may influence the dynamic relationship between tourist perception and their loyalty on green tourism. Future studies should examine the tourist perception and their loyalty relationship based on different types of services or other service sector such as on the non-accommodation tourism operator perspective. Expanding this study with other region or countries which have different cultural background could provide more evidence of universal factors affecting the tourist perception and their loyalty towards hotel on green tourism. 2014 Thesis https://etd.uum.edu.my/4598/ https://etd.uum.edu.my/4598/1/s815942.pdf text eng public https://etd.uum.edu.my/4598/2/s815942_abstract.pdf text eng public masters masters Universiti Utara Malaysia Berita Harian. (2010). Retrieved from Berita Harian: http://bharian.com.my. Bhuiyan, M.A.H., C. Siwar, S.M. Ismail and R. (2011). Potentials of Islamic Tourism: A Case Study on Malaysia on East Coast Economic Region. Australian Journal of Basic and Applied Sciences. Booz & Company (2010) A Road Map for transformation. (n.d.). Bramwell B. (1995) Rural Tourism and Sustainable Rural Tourism. In Rural Tourism and Sustainable Rural Development. (ppl-6). Channel View Publications. Avon Chan, E. S. W., & Wong, S. C. K. (2006). 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Going Green: A Case Study on Environmental Management Practices of a Hotel in Malaysia, 10-19. Kim, B. (1999). A Study on Green Tourism in Japan. Journal of Korean Institute of Forest Recreation. Kim, B., S. Han, and J. Lee. (2001). Comparative study on green tourism between Korea and Japan. Korean Jurnal of Tourism Research. Lertwannawit, A., Ph, D., & Dusit, S. (201 1). Tourists' Expectation And Perception Towards Environmental Issue Management For Green Tourism Of Khao Yai National Park, 10(9), 41-47. Mary, B. (2011). Safety, Health and Environmental Management. Retrieved from http://www.ehow.com/about_5261562_safety-health -environmental-management.html. Md. Anowar Hossain Bhuiyan, C. S. (2012). Green Tourism For Sustainable Regional Development In East Cost Economic Region (Ecer) Malaysia. Sustainable Development. Organisation for Economic Co-operation and Development (OECD). (2007) Retrieved from: http://www.oecd.org/cfe/ tourism/greengrowthandtourism.htm. On, R., Concept, T. H. E., Agrotourism, 0. F., In, I. T. S. R., & Areas, D. M. (2012). Researches on the concept of agrotourism and its role in developing mountain areas, 141-146. Oom, P. (2006). Tourist Satisfaction and Destination Loyalty intention : A Structural and Categorical Analysis, l(1). PEMANDU. (2010). Economic Transformation Program. Performance Management and Management Unit, Prime Minister Department. Percetakan Nasional Malaysia Berhad. Pollock, A. (2007). The Climate Change Challenge. Implications For The Tourism Industry. The Incarus Foundation. Report, F. (2002). The Green Tourism Agenda The Green Tourism Agenda, Siwar, C., Ismail, S. M., & Adham, K. N. (1923). G t s r d e c e r (e), m. Shoko Mitani. (2006). Green Tourism, Environmentally Sound Rural Tourism in Japan: Recommendations for Improvement of Japanese Green Tourism Practices. Tasmin, R., & Woods. (2007). Relationship between corporate knowledge management and the firm's innovation capability. Thestar. (2010). thestar.com.my. Retrieved from http://www.thestar.com.my. UPENNS. (2010). Laporan Pembangunan Eknomi Negeri Sembilan 2010. Yamazaki, M., Y. O., & J. 0. (1997). Green Tourism. Journal of Rural Planning Association. Vol 12, no.4. 50-51.

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