Factors influencing international students' decision to study in Universiti Utara Malaysia

Nowadays, higher education is becoming increasingly globalized and internationalized. Malaysia today aspires to be a regional hub of higher education where internationalization is believed to be the best empowerment approach to throw the country’s higher education to world class. The number of inter...

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Main Author:	Nur Fatin, Md Khalid
Format:	Thesis
Language:	eng eng
Published:	2015
Subjects:	LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/4628/1/s812396.pdf https://etd.uum.edu.my/4628/2/s812396_abstract.pdf
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id	my-uum-etd.4628
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abdullah, Shahmir Sivaraj
topic	LB2300 Higher Education
spellingShingle	LB2300 Higher Education Nur Fatin, Md Khalid Factors influencing international students' decision to study in Universiti Utara Malaysia
description	Nowadays, higher education is becoming increasingly globalized and internationalized. Malaysia today aspires to be a regional hub of higher education where internationalization is believed to be the best empowerment approach to throw the country’s higher education to world class. The number of international students studying in Malaysian institution of higher education is continuously growing. International students contribute their own success, campus diversity, campus internationalization and also economic of Malaysia. Universiti Utara Malaysia (UUM) meets the challenges of internationalization by offering learning opportunities to international students. The purpose of this study is to identify the factors that influencing international student’s decision to study in UUM. However, this study will focus only on all the international students in UUM, total 2608 international students in different education level and from different countries. This study is a quantitative research. The questionnaires were distributed to the respondent. A total of 289 international students at UUM provide feedback via the questionnaires form. Technique of regression analysis and Pearson Correlation in SPSS is used to identify the relationship and test the hypothesis. The findings of this study indicate that there is a significant and positive relationship between university reputation, pricing and promotion/advertising with decision of international student’s choosing UUM to further study.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Nur Fatin, Md Khalid
author_facet	Nur Fatin, Md Khalid
author_sort	Nur Fatin, Md Khalid
title	Factors influencing international students' decision to study in Universiti Utara Malaysia
title_short	Factors influencing international students' decision to study in Universiti Utara Malaysia
title_full	Factors influencing international students' decision to study in Universiti Utara Malaysia
title_fullStr	Factors influencing international students' decision to study in Universiti Utara Malaysia
title_full_unstemmed	Factors influencing international students' decision to study in Universiti Utara Malaysia
title_sort	factors influencing international students' decision to study in universiti utara malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2015
url	https://etd.uum.edu.my/4628/1/s812396.pdf https://etd.uum.edu.my/4628/2/s812396_abstract.pdf
_version_	1747827769437323264
spelling	my-uum-etd.46282021-04-04T08:18:44Z Factors influencing international students' decision to study in Universiti Utara Malaysia 2015 Nur Fatin, Md Khalid Abdullah, Shahmir Sivaraj Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business LB2300 Higher Education Nowadays, higher education is becoming increasingly globalized and internationalized. Malaysia today aspires to be a regional hub of higher education where internationalization is believed to be the best empowerment approach to throw the country’s higher education to world class. The number of international students studying in Malaysian institution of higher education is continuously growing. International students contribute their own success, campus diversity, campus internationalization and also economic of Malaysia. Universiti Utara Malaysia (UUM) meets the challenges of internationalization by offering learning opportunities to international students. The purpose of this study is to identify the factors that influencing international student’s decision to study in UUM. However, this study will focus only on all the international students in UUM, total 2608 international students in different education level and from different countries. This study is a quantitative research. The questionnaires were distributed to the respondent. A total of 289 international students at UUM provide feedback via the questionnaires form. Technique of regression analysis and Pearson Correlation in SPSS is used to identify the relationship and test the hypothesis. The findings of this study indicate that there is a significant and positive relationship between university reputation, pricing and promotion/advertising with decision of international student’s choosing UUM to further study. 2015 Thesis https://etd.uum.edu.my/4628/ https://etd.uum.edu.my/4628/1/s812396.pdf text eng public https://etd.uum.edu.my/4628/2/s812396_abstract.pdf text eng public masters masters Universiti Utara Malaysia Aghaee, N.M. (2010). Social media usage in academia: Campus students perceptions of how using social media supports educational learning. (Master dissertation). Uppsala Universitet, Sweden. Ahmed, Z.U., Johnson, J.P., Ling, C.P., Fang, T.W. and Hui, A.K. (2002), Country of Origin and Brand Effects on Consumers:Evaluations of Cruise lines. International Marketing Review,19(2/3), pp. 279-302. Altbach, P. (2008). The complex roles of universities in the period of globalization. Palgrave Macmillan. Altbach, P., & Peterson, P. (2007). 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Factors influencing international students' decision to study in Universiti Utara Malaysia

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