Malaysian consumer motivations on boycott participation

The purpose of this study is to examine the underlying motivations of consumer boycott and its relationship with boycott participation in Malaysian context based on the theory of pro-social behavior. This study examined the applicability of three main variables previously used in a boycott study ba...

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Main Author: Samshul Amry, Abdul Latif
Format: Thesis
Language:eng
eng
Published: 2011
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Online Access:https://etd.uum.edu.my/4785/1/s807350.pdf
https://etd.uum.edu.my/4785/2/s807350_abstract.pdf
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id my-uum-etd.4785
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdul Talib, Asmat Nizam
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Samshul Amry, Abdul Latif
Malaysian consumer motivations on boycott participation
description The purpose of this study is to examine the underlying motivations of consumer boycott and its relationship with boycott participation in Malaysian context based on the theory of pro-social behavior. This study examined the applicability of three main variables previously used in a boycott study based on a western context; namely 'Estimated Participation', 'Costs and Benefits' and 'Perceived Egregious Behavior'. This study also examined another related variable but previously untested in boycott context, 'Country Image' to investigate its effect on boycott participation. The research framework was tested on an on-going boycott in Malaysia against several multinational firms prompted by their direct/indirect involvement on Israel's atrocities against Palestine in the Middle East. Data were obtained from a total sample of 852 through self-administered questionnaire survey and analyzed with Statistical Package for Social Science (SPSS) software version 17. Relationships between the variables were examined using multiple regression analysis. From the regression results, one (1) variable and two (2) constructs were not applicable to the Malaysian boycott context. The results of this study were then discussed followed by recommendations for future research directions
format Thesis
qualification_name masters
qualification_level Master's degree
author Samshul Amry, Abdul Latif
author_facet Samshul Amry, Abdul Latif
author_sort Samshul Amry, Abdul Latif
title Malaysian consumer motivations on boycott participation
title_short Malaysian consumer motivations on boycott participation
title_full Malaysian consumer motivations on boycott participation
title_fullStr Malaysian consumer motivations on boycott participation
title_full_unstemmed Malaysian consumer motivations on boycott participation
title_sort malaysian consumer motivations on boycott participation
granting_institution Universiti Utara Malaysia
granting_department College of Law, Government and International Studies (COLGIS)
publishDate 2011
url https://etd.uum.edu.my/4785/1/s807350.pdf
https://etd.uum.edu.my/4785/2/s807350_abstract.pdf
_version_ 1747827801192398848
spelling my-uum-etd.47852016-04-26T02:49:50Z Malaysian consumer motivations on boycott participation 2011 Samshul Amry, Abdul Latif Abdul Talib, Asmat Nizam College of Law, Government and International Studies (COLGIS) College of Law, Goverment and International Studies (COLGIS) HF5415.33 Consumer Behavior. The purpose of this study is to examine the underlying motivations of consumer boycott and its relationship with boycott participation in Malaysian context based on the theory of pro-social behavior. This study examined the applicability of three main variables previously used in a boycott study based on a western context; namely 'Estimated Participation', 'Costs and Benefits' and 'Perceived Egregious Behavior'. This study also examined another related variable but previously untested in boycott context, 'Country Image' to investigate its effect on boycott participation. The research framework was tested on an on-going boycott in Malaysia against several multinational firms prompted by their direct/indirect involvement on Israel's atrocities against Palestine in the Middle East. Data were obtained from a total sample of 852 through self-administered questionnaire survey and analyzed with Statistical Package for Social Science (SPSS) software version 17. Relationships between the variables were examined using multiple regression analysis. From the regression results, one (1) variable and two (2) constructs were not applicable to the Malaysian boycott context. The results of this study were then discussed followed by recommendations for future research directions 2011 Thesis https://etd.uum.edu.my/4785/ https://etd.uum.edu.my/4785/1/s807350.pdf text eng validuser https://etd.uum.edu.my/4785/2/s807350_abstract.pdf text eng public masters masters Universiti Utara Malaysia Abosag, I. (2010). Dancing with Macro-boycotters: the case of Arla Foods. 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