Malaysian consumer motivations on boycott participation
The purpose of this study is to examine the underlying motivations of consumer boycott and its relationship with boycott participation in Malaysian context based on the theory of pro-social behavior. This study examined the applicability of three main variables previously used in a boycott study ba...
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Main Author: | Samshul Amry, Abdul Latif |
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Format: | Thesis |
Language: | eng eng |
Published: |
2011
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Subjects: | |
Online Access: | https://etd.uum.edu.my/4785/1/s807350.pdf https://etd.uum.edu.my/4785/2/s807350_abstract.pdf |
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