An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students
This study investigated smartphone technology acceptance among Universiti Utara Malaysian (UUM) students by using the Technology Acceptance Model (TAM). The rapid diffusion of computer technology into smartphone increases smartphone penetration among Universiti Utara Malaysia students. The aim of th...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2014
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| Online Access: | https://etd.uum.edu.my/4902/1/s811773.pdf https://etd.uum.edu.my/4902/2/s811773_abstract.pdf |
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