An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students

An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students

This study investigated smartphone technology acceptance among Universiti Utara Malaysian (UUM) students by using the Technology Acceptance Model (TAM). The rapid diffusion of computer technology into smartphone increases smartphone penetration among Universiti Utara Malaysia students. The aim of th...

Saved in:

書目詳細資料
主要作者:	Sasitharan, Dayanan
格式:	Thesis
語言:	eng eng
出版:	2014
主題:	HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/4902/1/s811773.pdf https://etd.uum.edu.my/4902/2/s811773_abstract.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

相似書籍

An empirical study in brand image factors that influence students behaviour in Universiti Utara Malaysia
由: Fadli, Othman
出版: (2017)

Perception of international student towards the Quality of services and their satisfaction with Pusat Kesihatan Universiti, UUM
由: Joy, Ugboaja Chioma
出版: (2020)

Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis
由: Nurjannah, Mohd Idris
出版: (2015)

Service Quality and Satisfaction Among Postgraduate Students at Universiti Utara Malaysia
由: Hanaysha, Jalal R. M.
出版: (2011)

Factors affecting choice of cafeteria among Universiti Utara Malaysia students
由: Mohd Nasiruddin, Abu Ghani
出版: (2014)

Online shopping behaviour of Arab students at College of Business Universiti Utara Malaysia
由: Saeid, Geit H.A
出版: (2010)

Factors influencing online purchasing behaviour among Universiti Utara Malaysia postgraduate students
由: Nurul Aimi, Ramli
出版: (2019)

Factors influence customer loyalty in hotel industry
由: Yan, Zhang
出版: (2015)

Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
由: Tan, Yew Kuan
出版: (2015)

Kesan imej dan kualiti perkhidmatan terhadap gelagat pelajar institusi pengajian tinggi swasta (IPTS) di Jakarta serta kepuasan pelajar sebagai mediator
由: Zaharuddin, ,
出版: (2015)

The role of customer relationship management, service quality and innovation as sources of brand equity development
由: Shriedeh, Fayez Bassam Fayez
出版: (2018)

The direct and indirect effect of green purchasing behavior of consumers in the northern region of Malaysia
由: Sharaf, Muhammed Abdullah
出版: (2018)

A survey on tax compliance behaviour using theory of planned behaviour among business taxpayers in Penang State, Malaysia
由: Gayatri, Panirselvam
出版: (2018)

The link on service characteristics, customer satisfaction and competitive strategy among retail chain stores in Kuala Lumpur
由: Loo Jang Yih, Vincent
出版: (2018)

Purchase Intention of Electric Vehicle Among Gen-X
由: Sheikh Muhammad Al-Azim, Sheik Mujibu Rahman
出版: (2023)

The impact of service tax on spending behaviour intention of consumers in Perak, Malaysia
由: Lim, Ying Tong
出版: (2024)

Examining product and external factors affecting the satisfaction of smartphone consumers
由: Faiz, Masnan
出版: (2015)

A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia
由: Nur Hazirah, Mohamad Janai
出版: (2016)

Factors influencing purchase intention towards smartphone brand among adults in Selangor
由: Rospata, Mohamad
出版: (2017)

Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees
由: Farzila, Md Zuki
出版: (2009)

Willingness to pay halal logistics among non-Muslim consumers in Universiti Utara Malaysia
由: Dg Ku Zunaidah, Ag Majid
出版: (2018)

The mediating effect of brand trust on the relationships between dimensions of brand equity and purchase intention toward smartphone
由: Al-Koliby, Ibraheem Saleh
出版: (2017)

Determinants of purchase intention towards luxury fashion brands among generation Y consumers': A study among postgraduate students of University Utara Malaysia (UUM)
由: Siti Nadia, Sheikh Abdul Hamid
出版: (2018)

The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia
由: Nordin, Abdul Jamil
出版: (2012)

Kepuasan pelajar terhadap perkhidmatan di Pusat Budaya dan Seni (PBS) Universiti Utara Malaysia (UUM)
由: Mohd Jasrihanizan, Badol
出版: (2016)

Tahap kepuasan pelanggan terhadap kualiti perkhidmatan: Kajian kes di Jabatan Bendahari Universiti Utara Malaysia
由: Mazidah, Samsudin
出版: (2015)

An empirical study on the factors influencing customers satisfaction among mobile phone users at the University of Benghazi in Libya
由: Aldrogi, Ziad W. Ahmed
出版: (2013)

Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia
由: Wanna Prommanop, Eh Kan
出版: (2016)

Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok.
由: Zhariani, Sehu Mohamad
出版: (2016)

Factors Influencing Consumers' Acceptance of Mobile Marketing Services
由: Mohammad, Ismail
出版: (2012)

An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective
由: Aminu, Suleiman Garba
出版: (2016)

Consumer resistance to innovation among public universities' students in Pakistan
由: Mazhar Abbas, ,
出版: (2016)

An empirical studies of purchasing intention towards halal food among non-muslim consumers
由: Ahmad Farid, Mohamad Suib
出版: (2017)

A study on brand loyalty : empirical evidence from the mobile phone market in Malaysia
由: Linda, Seduram
出版: (2017)

Service Quality Higher Education and Customer Satisfaction Among Undergraduate Students of the University of Jordan
由: Alnaser, Ahmad Salih Mheidi
出版: (2010)

Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
由: Nur Ain, Bahari
出版: (2021)

Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product
由: Nurul Nadia Ashikin, Japeri
出版: (2015)

An Investigation into the Factors Influencing Unethical Consumer Behavior in Selangor
由: Nazahah, Abd. Rahim
出版: (2009)

Service innovation and service responsiveness : moderating effect of information technology capability
由: Alminnourliza, Noordin
出版: (2016)

Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi
由: Fairuz, Puasa
出版: (2014)

Services hosted by the Perpustakaan Sultan Abdul Samad, Universiti Putra Malaysia with Cooperation MySyL Group