Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience

Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience

To investigate impact of perceived ease of use, third-party assurance seal and financial risk on online consumer trust, is the primary goal of this research. This impact is investigated through the moderating influence of internet experience. The data was collected from 307 students from three unive...

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Main Author: Mosawi, Nibras
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
HD61 Risk Management
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/4923/1/s814166.pdf
https://etd.uum.edu.my/4923/2/s814166_abstract.pdf
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id my-uum-etd.4923
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Shahzad, Arfan
topic HD61 Risk Management
HF5415.33 Consumer Behavior.
spellingShingle HD61 Risk Management
HF5415.33 Consumer Behavior.
Mosawi, Nibras
Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
description To investigate impact of perceived ease of use, third-party assurance seal and financial risk on online consumer trust, is the primary goal of this research. This impact is investigated through the moderating influence of internet experience. The data was collected from 307 students from three universities namely UUM, UniMap and USM. This study employed Partial Least Squares Structural equation modeling (PLS-SEM) as the major analysis technique, as PLS SEM is comparatively new analytical technique in construction. Before testing the model, systematic procedures to find the validity and reliability of the outer model were followed as it is the standard of SEM data analysis reporting. As the measurement model has been termed as valid and reliable, it further tests the hypothesized relationships. Prior to examining the hypothesized relationships, the predictive authority of the model was observed and described the goodness and verification of the overall model. After that, the structural model was analyzed and the results were reported in details. As shown in Table 4.10, the hypotheses of H₁, H₃, and H₄, were statistically confirmed with the findings of the study while H2 was not assisted. Similarly, hypotheses of moderation effect, H₅, and H₇ were also not supported whereas H₆ was supported according to the method of Baron and Kenny (1986). The study concludes with some recommendations that can be used to guide the online retailers in managing their stores' service quality and loyalty
format Thesis
qualification_name masters
qualification_level Master's degree
author Mosawi, Nibras
author_facet Mosawi, Nibras
author_sort Mosawi, Nibras
title Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
title_short Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
title_full Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
title_fullStr Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
title_full_unstemmed Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience
title_sort thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: the moderating role of internet experience
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/4923/1/s814166.pdf
https://etd.uum.edu.my/4923/2/s814166_abstract.pdf
_version_ 1747827829635022848
spelling my-uum-etd.49232021-04-04T07:51:58Z Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience 2015 Mosawi, Nibras Shahzad, Arfan Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD61 Risk Management HF5415.33 Consumer Behavior. To investigate impact of perceived ease of use, third-party assurance seal and financial risk on online consumer trust, is the primary goal of this research. This impact is investigated through the moderating influence of internet experience. The data was collected from 307 students from three universities namely UUM, UniMap and USM. This study employed Partial Least Squares Structural equation modeling (PLS-SEM) as the major analysis technique, as PLS SEM is comparatively new analytical technique in construction. Before testing the model, systematic procedures to find the validity and reliability of the outer model were followed as it is the standard of SEM data analysis reporting. As the measurement model has been termed as valid and reliable, it further tests the hypothesized relationships. Prior to examining the hypothesized relationships, the predictive authority of the model was observed and described the goodness and verification of the overall model. After that, the structural model was analyzed and the results were reported in details. As shown in Table 4.10, the hypotheses of H₁, H₃, and H₄, were statistically confirmed with the findings of the study while H2 was not assisted. Similarly, hypotheses of moderation effect, H₅, and H₇ were also not supported whereas H₆ was supported according to the method of Baron and Kenny (1986). The study concludes with some recommendations that can be used to guide the online retailers in managing their stores' service quality and loyalty 2015 Thesis https://etd.uum.edu.my/4923/ https://etd.uum.edu.my/4923/1/s814166.pdf text eng public https://etd.uum.edu.my/4923/2/s814166_abstract.pdf text eng public masters masters Universiti Utara Malaysia Aad, G., Abbott, B., Abdallah, J., Abdelalim, A. A., Abdesselam, A., Abdinov, O., ... & Allwood-Spiers, S. E. (2012). Search for new physics in the dijet mass distribution using 1 fb- 1 of pp collision data at collected by the ATLAS detector. Physics Letters By 708(1), 37-54. Aganval, R. and Prasad, J. (1997), "The role of innovation characteristics and perceived voluntariness in the acceptance of information technologies", Decision Sciences, Vol. 28 No. 3, pp. 557-82. Agarwal, R., & Venkatesh, V. (2002). Assessing a firm 's Web presence: A heuristic evaluation procedure for the measurement of usability. 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