Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist

Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist

The purpose of this study was to determine the possibility of Malaysian gastronomic products specifically Malaysian hawker’s food as the centered motivation to travel to a place. A model was adapted to assess the Malaysian hawker’s food image, food attributes satisfaction and behavioral intention o...

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Main Author: Thew, Kok Lim
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
G154.9-155.8 Travel and state
Tourism
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/4968/1/s811122.pdf
https://etd.uum.edu.my/4968/2/s811122_abstract.pdf
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id my-uum-etd.4968
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Acosta, Caroline Marinas
topic G154.9-155.8 Travel and state
Tourism
HF5415.33 Consumer Behavior.
spellingShingle G154.9-155.8 Travel and state
Tourism
HF5415.33 Consumer Behavior.
Thew, Kok Lim
Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist
description The purpose of this study was to determine the possibility of Malaysian gastronomic products specifically Malaysian hawker’s food as the centered motivation to travel to a place. A model was adapted to assess the Malaysian hawker’s food image, food attributes satisfaction and behavioral intention of the largest component of international tourists which was Singapore tourists. The results indicated that Malaysian hawker’s food possessed clear and positive images on “Food price”, “Delicious”, “Easy access” and “Well presented” but is rather unclear on the images of “Sufficiency of seats”, “Attractive eating surrounding”, “Variety of food choice”, “Many ethnic hawkers food” and “Use of herbs and spices”. Tourists were satisfied relatively higher on the elements of “Cultural experience” and “Price” but were relatively lower on the element of “Cleanliness and food safety”. In terms of intention, most of the items achieved an average mean score over 3.00 which indicated that the tourists did not have much negative perception and were relatively satisfied over Malaysian hawker’s food. Regression analyses revealed that food image and food attributes satisfaction were significantly predicted tourists’ behavioral intentions. The findings suggested that Malaysian hawker’s food can be upheld as unique Malaysian food and strengthens the notion of repeat visitation to savor Malaysian food. Practical and theoretical contributions are discussed, with future research suggested
format Thesis
qualification_name masters
qualification_level Master's degree
author Thew, Kok Lim
author_facet Thew, Kok Lim
author_sort Thew, Kok Lim
title Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist
title_short Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist
title_full Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist
title_fullStr Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist
title_full_unstemmed Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist
title_sort malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of singapore tourist
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/4968/1/s811122.pdf
https://etd.uum.edu.my/4968/2/s811122_abstract.pdf
_version_ 1747827837165895680
spelling my-uum-etd.49682021-03-29T09:53:15Z Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist 2015 Thew, Kok Lim Acosta, Caroline Marinas Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business G154.9-155.8 Travel and state. Tourism HF5415.33 Consumer Behavior. The purpose of this study was to determine the possibility of Malaysian gastronomic products specifically Malaysian hawker’s food as the centered motivation to travel to a place. A model was adapted to assess the Malaysian hawker’s food image, food attributes satisfaction and behavioral intention of the largest component of international tourists which was Singapore tourists. The results indicated that Malaysian hawker’s food possessed clear and positive images on “Food price”, “Delicious”, “Easy access” and “Well presented” but is rather unclear on the images of “Sufficiency of seats”, “Attractive eating surrounding”, “Variety of food choice”, “Many ethnic hawkers food” and “Use of herbs and spices”. Tourists were satisfied relatively higher on the elements of “Cultural experience” and “Price” but were relatively lower on the element of “Cleanliness and food safety”. In terms of intention, most of the items achieved an average mean score over 3.00 which indicated that the tourists did not have much negative perception and were relatively satisfied over Malaysian hawker’s food. Regression analyses revealed that food image and food attributes satisfaction were significantly predicted tourists’ behavioral intentions. The findings suggested that Malaysian hawker’s food can be upheld as unique Malaysian food and strengthens the notion of repeat visitation to savor Malaysian food. Practical and theoretical contributions are discussed, with future research suggested 2015 Thesis https://etd.uum.edu.my/4968/ https://etd.uum.edu.my/4968/1/s811122.pdf text eng public https://etd.uum.edu.my/4968/2/s811122_abstract.pdf text eng public masters masters Universiti Utara Malaysia AbKarim, M.S., Chua., B.L., & Salleh., H. (2009). Malaysia as a Culinary Tourism Destination: International Tourists’ Perspective. Journal of Tourism, Hospitality & Culinary Arts: 63–77 AbKarim, M.S., Ling., L.Q., Othman., M., Adzahan., N.M., & Ramachandran, S. (2010). Relationships Between Malaysia Food Image, Tourist Satisfaction and Behavioural Intention. World Applied Sciences Journal 10 (Special Issue of Tourism & Hospitality): 164–171. AbKarim, M.S., Chua, B.L., Aman, R., Othman, M., & Salleh, H. (2011). 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