Kesan penyederhana orientasi pasaran dan penyertaan ahli-ahli terhadap hubungan antara orientasi keusahawanan dan prestasi perniagaan firma koperasi

Kesan penyederhana orientasi pasaran dan penyertaan ahli-ahli terhadap hubungan antara orientasi keusahawanan dan prestasi perniagaan firma koperasi

Business performance plays an important role for the survival of a firm's operations. In relation to that, this study focuses on the aspect of business performance among co-operative firms. The objectives of this study are to measure the relationship between entrepreneurial orientation (indepe...

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Main Author: Dzulkarnain, Musa
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
HD58.9 Organizational Effectiveness.
Online Access:https://etd.uum.edu.my/5028/1/s92654.pdf
https://etd.uum.edu.my/5028/2/s92654_abstract.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdul Ghani, Abdullah
Ahmad, Shuhymee
topic HD58.9 Organizational Effectiveness.
spellingShingle HD58.9 Organizational Effectiveness.
Dzulkarnain, Musa
Kesan penyederhana orientasi pasaran dan penyertaan ahli-ahli terhadap hubungan antara orientasi keusahawanan dan prestasi perniagaan firma koperasi
description Business performance plays an important role for the survival of a firm's operations. In relation to that, this study focuses on the aspect of business performance among co-operative firms. The objectives of this study are to measure the relationship between entrepreneurial orientation (independent variable) and market orientation and the participation of the members (moderators) toward business performance. The entrepreneurial orientation strategies consist of five constructs: innovativeness, proactiveness, risk-taking, autonomy and competitive aggressiveness, while market orientation involves three constructs: customer orientation, competitor orientation and coordination between departments, and the participation of the members which contains one construct. This study involved a sample of 331 out of 2,561 micro-, small- and medium-sized co-operative firms in the northern region of Peninsular Malaysia. A test on the hypotheses was conducted through multiple and hierarchical regression analysis. In the first step, the regression analysis results showed that three control variables, which included small-sized, medium-aged and young-aged firms influenced the business performance. Meanwhile, in the second step, the analysis revealed that two entrepreneurial orientation constructs: innovativeness (ß = .072, p <.05) and proactiveness (ß = .082, p <.05) were directly and positively related to a higher business performance. Furthermore, the third step showed that only customer orientation was significantly related to business performance. Lastly, the fourth step successfully traced the moderate interaction of the coordination between departments towards the relationship of risk-taking with business performance (ß = 2.526, p <.01) and autonomy with business performance (ß = -2161, p <.01). This study highlighted the positive role of innovativeness and proactiveness constructs in improving the business performance of the co-operative firms. In addition, this study also revealed the need to make alignments in firms' behavior of coordination between departments. This is caused by the results of moderate interaction which was significant but not parallel with each other; positive (with risk-taking and business performance and negative (with autonomy and business performance). The theoretical and management implications in detail as well as recommendations for future research are also discussed
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Dzulkarnain, Musa
author_facet Dzulkarnain, Musa
author_sort Dzulkarnain, Musa
title Kesan penyederhana orientasi pasaran dan penyertaan ahli-ahli terhadap hubungan antara orientasi keusahawanan dan prestasi perniagaan firma koperasi
title_short Kesan penyederhana orientasi pasaran dan penyertaan ahli-ahli terhadap hubungan antara orientasi keusahawanan dan prestasi perniagaan firma koperasi
title_full Kesan penyederhana orientasi pasaran dan penyertaan ahli-ahli terhadap hubungan antara orientasi keusahawanan dan prestasi perniagaan firma koperasi
title_fullStr Kesan penyederhana orientasi pasaran dan penyertaan ahli-ahli terhadap hubungan antara orientasi keusahawanan dan prestasi perniagaan firma koperasi
title_full_unstemmed Kesan penyederhana orientasi pasaran dan penyertaan ahli-ahli terhadap hubungan antara orientasi keusahawanan dan prestasi perniagaan firma koperasi
title_sort kesan penyederhana orientasi pasaran dan penyertaan ahli-ahli terhadap hubungan antara orientasi keusahawanan dan prestasi perniagaan firma koperasi
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2014
url https://etd.uum.edu.my/5028/1/s92654.pdf
https://etd.uum.edu.my/5028/2/s92654_abstract.pdf
_version_ 1747827848637317120
spelling my-uum-etd.50282022-05-18T01:57:19Z Kesan penyederhana orientasi pasaran dan penyertaan ahli-ahli terhadap hubungan antara orientasi keusahawanan dan prestasi perniagaan firma koperasi 2014 Dzulkarnain, Musa Abdul Ghani, Abdullah Ahmad, Shuhymee Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD58.9 Organizational Effectiveness. Business performance plays an important role for the survival of a firm's operations. In relation to that, this study focuses on the aspect of business performance among co-operative firms. The objectives of this study are to measure the relationship between entrepreneurial orientation (independent variable) and market orientation and the participation of the members (moderators) toward business performance. The entrepreneurial orientation strategies consist of five constructs: innovativeness, proactiveness, risk-taking, autonomy and competitive aggressiveness, while market orientation involves three constructs: customer orientation, competitor orientation and coordination between departments, and the participation of the members which contains one construct. This study involved a sample of 331 out of 2,561 micro-, small- and medium-sized co-operative firms in the northern region of Peninsular Malaysia. A test on the hypotheses was conducted through multiple and hierarchical regression analysis. In the first step, the regression analysis results showed that three control variables, which included small-sized, medium-aged and young-aged firms influenced the business performance. Meanwhile, in the second step, the analysis revealed that two entrepreneurial orientation constructs: innovativeness (ß = .072, p <.05) and proactiveness (ß = .082, p <.05) were directly and positively related to a higher business performance. Furthermore, the third step showed that only customer orientation was significantly related to business performance. Lastly, the fourth step successfully traced the moderate interaction of the coordination between departments towards the relationship of risk-taking with business performance (ß = 2.526, p <.01) and autonomy with business performance (ß = -2161, p <.01). This study highlighted the positive role of innovativeness and proactiveness constructs in improving the business performance of the co-operative firms. In addition, this study also revealed the need to make alignments in firms' behavior of coordination between departments. This is caused by the results of moderate interaction which was significant but not parallel with each other; positive (with risk-taking and business performance and negative (with autonomy and business performance). The theoretical and management implications in detail as well as recommendations for future research are also discussed 2014 Thesis https://etd.uum.edu.my/5028/ https://etd.uum.edu.my/5028/1/s92654.pdf text eng public https://etd.uum.edu.my/5028/2/s92654_abstract.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Abd. Rahim, A. (2006) Agricultural cooperatives in Malaysia: Innovations and opportunities in the process of transition towards the 21st century model. Kertas kerja dibentangkan di FFTC-NACF International Seminar on Agricultural Cooperatives in Asia: Innovations and Opportunities in the 21st Century pada 11-15. September 2006, Cpp. 1-33). Seoul, Korea. Abdul Rahim, O. (2007). 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