Factors of success in corporatization: A case study of MARA Liner Sdn. Bhd.
Kenderaan Bas MARA (KBM) is a government entity that is managed exclusively by the Transport Division of MARA (BKN) is one of the major operators in the transport industry for Malaysia, especially in rural areas. In 2009-2011 KBM suffered significant losses in terms of financial implications of the...
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Universiti Utara Malaysia |
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Md Said, Nor Pujawati |
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HF5549-5549.5 Personnel Management Employment |
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HF5549-5549.5 Personnel Management Employment Mohd Hanif, Ibrahim Factors of success in corporatization: A case study of MARA Liner Sdn. Bhd. |
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Kenderaan Bas MARA (KBM) is a government entity that is managed exclusively by the Transport Division of MARA (BKN) is one of the major operators in the transport industry for Malaysia, especially in rural areas. In 2009-2011 KBM suffered significant losses in terms of financial implications of the process of rationalization of diesel subsidy by the government, which is 40% of the cost of
operating the Kenderaan Bas MARA (KBM) finally proposed by management MARA to be corporatised. Apart from the limited research conducted in Malaysia to focus on recovery strategies involving the public sector, the aim of this study is to explore the key factors that influence the success of corporatization. For related information, it is done with the interview process to get the required data. The interview is informal and open, and run in a conversational style. It also tries to assess chains factor for the success of the corporatization. This is done by using SPSS from collecting data from internal sources operating employee Kenderaan Bas MARA (KBM), now known as MARA Liner Sdn Bhd (a wholly owned subsidiary MARA) |
| format |
Thesis |
| qualification_name |
masters |
| qualification_level |
Master's degree |
| author |
Mohd Hanif, Ibrahim |
| author_facet |
Mohd Hanif, Ibrahim |
| author_sort |
Mohd Hanif, Ibrahim |
| title |
Factors of success in corporatization: A case study of MARA Liner Sdn. Bhd. |
| title_short |
Factors of success in corporatization: A case study of MARA Liner Sdn. Bhd. |
| title_full |
Factors of success in corporatization: A case study of MARA Liner Sdn. Bhd. |
| title_fullStr |
Factors of success in corporatization: A case study of MARA Liner Sdn. Bhd. |
| title_full_unstemmed |
Factors of success in corporatization: A case study of MARA Liner Sdn. Bhd. |
| title_sort |
factors of success in corporatization: a case study of mara liner sdn. bhd. |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
Othman Yeop Abdullah Graduate School of Business |
| publishDate |
2015 |
| url |
https://etd.uum.edu.my/5114/1/s810215.pdf https://etd.uum.edu.my/5114/2/s810215_abstract.pdf |
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my-uum-etd.51142021-04-04T07:49:11Z Factors of success in corporatization: A case study of MARA Liner Sdn. Bhd. 2015 Mohd Hanif, Ibrahim Md Said, Nor Pujawati Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5549-5549.5 Personnel Management. Employment Kenderaan Bas MARA (KBM) is a government entity that is managed exclusively by the Transport Division of MARA (BKN) is one of the major operators in the transport industry for Malaysia, especially in rural areas. In 2009-2011 KBM suffered significant losses in terms of financial implications of the process of rationalization of diesel subsidy by the government, which is 40% of the cost of operating the Kenderaan Bas MARA (KBM) finally proposed by management MARA to be corporatised. Apart from the limited research conducted in Malaysia to focus on recovery strategies involving the public sector, the aim of this study is to explore the key factors that influence the success of corporatization. For related information, it is done with the interview process to get the required data. The interview is informal and open, and run in a conversational style. It also tries to assess chains factor for the success of the corporatization. This is done by using SPSS from collecting data from internal sources operating employee Kenderaan Bas MARA (KBM), now known as MARA Liner Sdn Bhd (a wholly owned subsidiary MARA) 2015 Thesis https://etd.uum.edu.my/5114/ https://etd.uum.edu.my/5114/1/s810215.pdf text eng public https://etd.uum.edu.my/5114/2/s810215_abstract.pdf text eng public masters masters Universiti Utara Malaysia Ahmed, P. K., & Rafiq, M. (2003). Internal marketing issues and challenges.European Journal of marketing, 37(9), 1177-1186. 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