The impact of payoff, societal contribution and conviction to entrepreneurial intention among Chinese students in Universiti Utara Malaysia

The impact of payoff, societal contribution and conviction to entrepreneurial intention among Chinese students in Universiti Utara Malaysia

The purpose of this study is to analyze the influence of payoff, societal contribution, and conviction on entrepreneurial intention among Chinese university students based on the Theory of Planned Behavior. The current efforts by the government of China to increase interest in entrepreneurship amon...

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Main Author: Maosen, Sun
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
HB615-715 Entrepreneurship
Risk and uncertainty
Property
Online Access:https://etd.uum.edu.my/5139/1/s815686.pdf
https://etd.uum.edu.my/5139/2/s815686_abstract.pdf
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id my-uum-etd.5139
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ahmad Arshad, Darwina
topic HB615-715 Entrepreneurship
Risk and uncertainty
Property
spellingShingle HB615-715 Entrepreneurship
Risk and uncertainty
Property
Maosen, Sun
The impact of payoff, societal contribution and conviction to entrepreneurial intention among Chinese students in Universiti Utara Malaysia
description The purpose of this study is to analyze the influence of payoff, societal contribution, and conviction on entrepreneurial intention among Chinese university students based on the Theory of Planned Behavior. The current efforts by the government of China to increase interest in entrepreneurship among Chinese students in response to the growing challenges of poverty and unemployment have motivated the conduct of this study. The population of the study covers the Chinese students in Universiti Utara Malaysia. Using correlation analysis, this study has found that all variables (i.e. payoff, societal contribution, and conviction) are positively correlated to entrepreneurial intention. A more robust test by means of multiple regression, on the other hand, shows that among other variables, payoff positively and significantly influences entrepreneurial intention. This shows that payoff is the most attractive element for Chinese university students to engage in entrepreneurship. Thus, focus on payoff is crucial in order to promote greater interest for entrepreneurship among Chinese students
format Thesis
qualification_name masters
qualification_level Master's degree
author Maosen, Sun
author_facet Maosen, Sun
author_sort Maosen, Sun
title The impact of payoff, societal contribution and conviction to entrepreneurial intention among Chinese students in Universiti Utara Malaysia
title_short The impact of payoff, societal contribution and conviction to entrepreneurial intention among Chinese students in Universiti Utara Malaysia
title_full The impact of payoff, societal contribution and conviction to entrepreneurial intention among Chinese students in Universiti Utara Malaysia
title_fullStr The impact of payoff, societal contribution and conviction to entrepreneurial intention among Chinese students in Universiti Utara Malaysia
title_full_unstemmed The impact of payoff, societal contribution and conviction to entrepreneurial intention among Chinese students in Universiti Utara Malaysia
title_sort impact of payoff, societal contribution and conviction to entrepreneurial intention among chinese students in universiti utara malaysia
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/5139/1/s815686.pdf
https://etd.uum.edu.my/5139/2/s815686_abstract.pdf
_version_ 1747827869392830464
spelling my-uum-etd.51392021-04-04T07:34:15Z The impact of payoff, societal contribution and conviction to entrepreneurial intention among Chinese students in Universiti Utara Malaysia 2015 Maosen, Sun Ahmad Arshad, Darwina Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HB615-715 Entrepreneurship. Risk and uncertainty. Property The purpose of this study is to analyze the influence of payoff, societal contribution, and conviction on entrepreneurial intention among Chinese university students based on the Theory of Planned Behavior. The current efforts by the government of China to increase interest in entrepreneurship among Chinese students in response to the growing challenges of poverty and unemployment have motivated the conduct of this study. The population of the study covers the Chinese students in Universiti Utara Malaysia. Using correlation analysis, this study has found that all variables (i.e. payoff, societal contribution, and conviction) are positively correlated to entrepreneurial intention. A more robust test by means of multiple regression, on the other hand, shows that among other variables, payoff positively and significantly influences entrepreneurial intention. This shows that payoff is the most attractive element for Chinese university students to engage in entrepreneurship. Thus, focus on payoff is crucial in order to promote greater interest for entrepreneurship among Chinese students 2015 Thesis https://etd.uum.edu.my/5139/ https://etd.uum.edu.my/5139/1/s815686.pdf text eng public https://etd.uum.edu.my/5139/2/s815686_abstract.pdf text eng public masters masters Universiti Utara Malaysia Acs, Z.J., Audretsch, D.B. & Evans, D.S. (1994). The determinants of variations in self-employment rates across countries and over time. Ajzen, I. (1991). The theory of planned behavior. 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