The relationship between generation Y's characteristics and acceptance of social network as job search engine

Acceptance of social network as job search engine is based on the determinations of Generation Y’s characteristics. The aim of this study is to determine the relationship between Generation Y’s characteristics of technology savvy, diverse, impatient and ambitious and acceptance of social network as...

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Main Author: Logeswran, Ramasamy
Format: Thesis
Language:eng
eng
Published: 2013
Subjects:
Online Access:https://etd.uum.edu.my/5147/1/s810933.pdf
https://etd.uum.edu.my/5147/2/s810933_abstract.pdf
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id my-uum-etd.5147
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Tan, Fee Yean
topic HF5549-5549.5 Personnel Management
Employment
HM Sociology.
spellingShingle HF5549-5549.5 Personnel Management
Employment
HM Sociology.
Logeswran, Ramasamy
The relationship between generation Y's characteristics and acceptance of social network as job search engine
description Acceptance of social network as job search engine is based on the determinations of Generation Y’s characteristics. The aim of this study is to determine the relationship between Generation Y’s characteristics of technology savvy, diverse, impatient and ambitious and acceptance of social network as job search engine. This cross-sectional study was conducted among 344 final year undergraduates from University of Malaya (UM). Random sampling technique was the sampling technique used in this study. Four adapted questionnaires were used to measure the Generation Y’s characteristics of technology savvy, diverse, impatient and ambitious and acceptance level of social network as job search engine. Regression analysis was applied to test the hypotheses. The result showed that technology savvy, diverse and impatient are the influencing characteristics of the respondents to accept social network as their job search engine. Technology savvy has been found as the strongest characteristic in influencing the acceptance level of social network as job search engine. Finally, discussion, limitation of the study, suggestion and conclusion also were discussed in order to create platform for future researcher to enhance this study
format Thesis
qualification_name masters
qualification_level Master's degree
author Logeswran, Ramasamy
author_facet Logeswran, Ramasamy
author_sort Logeswran, Ramasamy
title The relationship between generation Y's characteristics and acceptance of social network as job search engine
title_short The relationship between generation Y's characteristics and acceptance of social network as job search engine
title_full The relationship between generation Y's characteristics and acceptance of social network as job search engine
title_fullStr The relationship between generation Y's characteristics and acceptance of social network as job search engine
title_full_unstemmed The relationship between generation Y's characteristics and acceptance of social network as job search engine
title_sort relationship between generation y's characteristics and acceptance of social network as job search engine
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2013
url https://etd.uum.edu.my/5147/1/s810933.pdf
https://etd.uum.edu.my/5147/2/s810933_abstract.pdf
_version_ 1776103668308770816
spelling my-uum-etd.51472023-01-26T02:40:48Z The relationship between generation Y's characteristics and acceptance of social network as job search engine 2013 Logeswran, Ramasamy Tan, Fee Yean Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5549-5549.5 Personnel Management. Employment HM Sociology. Acceptance of social network as job search engine is based on the determinations of Generation Y’s characteristics. The aim of this study is to determine the relationship between Generation Y’s characteristics of technology savvy, diverse, impatient and ambitious and acceptance of social network as job search engine. This cross-sectional study was conducted among 344 final year undergraduates from University of Malaya (UM). Random sampling technique was the sampling technique used in this study. Four adapted questionnaires were used to measure the Generation Y’s characteristics of technology savvy, diverse, impatient and ambitious and acceptance level of social network as job search engine. Regression analysis was applied to test the hypotheses. The result showed that technology savvy, diverse and impatient are the influencing characteristics of the respondents to accept social network as their job search engine. Technology savvy has been found as the strongest characteristic in influencing the acceptance level of social network as job search engine. Finally, discussion, limitation of the study, suggestion and conclusion also were discussed in order to create platform for future researcher to enhance this study 2013 Thesis https://etd.uum.edu.my/5147/ https://etd.uum.edu.my/5147/1/s810933.pdf text eng public https://etd.uum.edu.my/5147/2/s810933_abstract.pdf text eng public masters masters Universiti Utara Malaysia Abel, S. (2011). 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