A study on turnover intention of customer relationship executive (CRE) in Maybank

Turnover is always become a major issue facing by most of the organization in every industry including banking sector. Employees are choosing to leave the organization for so many reasons. Therefore, this study was conducted to determine and identify turnover intention factors among the Customer Rel...

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Main Author: Kamal Afendi, Shaharin
Format: Thesis
Language:eng
eng
Published: 2013
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Online Access:https://etd.uum.edu.my/5205/1/s810927.pdf
https://etd.uum.edu.my/5205/2/s810927_abstract.pdf
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institution Universiti Utara Malaysia
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language eng
eng
advisor Johari, Husna
topic HF5549-5549.5 Personnel Management
Employment
spellingShingle HF5549-5549.5 Personnel Management
Employment
Kamal Afendi, Shaharin
A study on turnover intention of customer relationship executive (CRE) in Maybank
description Turnover is always become a major issue facing by most of the organization in every industry including banking sector. Employees are choosing to leave the organization for so many reasons. Therefore, this study was conducted to determine and identify turnover intention factors among the Customer Relationship Executive (CRE) worked in Maybank. Turnover cause negative impact to the growth, performance and increase the operational cost of the bank. This study was examining the independent variable named Job Satisfaction, Workload Stress and Recruitment Process has any significant relationship to the dependent variable with is turnover intention among the Customer Relationship Executive (CRE) in the bank. The sample (questionnaire) extended over to 113 Customer Relationship Executive (CRE) in all regions. Statistical data was analyzed using SPSS version 18.0 with four techniques of analysis named Descriptive analysis, Reliability analysis, Correlation analysis, and Regression analysis. The research conducted was discussed in every aspect of theoretical and practical related to the independent and dependent variables to find which factor is most influence the CRE turnover intention. Based on the finding, the result shows that the factors influence the Customer Relationship Executive turnover intention in Maybank was significant related to the workload stress facing by the CRE. Thus, the rectification and recommendation associated to CRE turnover intention was suggested in this study based on literature and suggestion by other researcher with regard to turnover intention issue. Turnover intention research with respect to the banking sector is very limited. Hence, this finding is believe can contribute to understanding of turnover intention among the employees in banking sector especially in Malaysia
format Thesis
qualification_name masters
qualification_level Master's degree
author Kamal Afendi, Shaharin
author_facet Kamal Afendi, Shaharin
author_sort Kamal Afendi, Shaharin
title A study on turnover intention of customer relationship executive (CRE) in Maybank
title_short A study on turnover intention of customer relationship executive (CRE) in Maybank
title_full A study on turnover intention of customer relationship executive (CRE) in Maybank
title_fullStr A study on turnover intention of customer relationship executive (CRE) in Maybank
title_full_unstemmed A study on turnover intention of customer relationship executive (CRE) in Maybank
title_sort study on turnover intention of customer relationship executive (cre) in maybank
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2013
url https://etd.uum.edu.my/5205/1/s810927.pdf
https://etd.uum.edu.my/5205/2/s810927_abstract.pdf
_version_ 1776103673222397952
spelling my-uum-etd.52052023-02-01T06:20:14Z A study on turnover intention of customer relationship executive (CRE) in Maybank 2013 Kamal Afendi, Shaharin Johari, Husna Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5549-5549.5 Personnel Management. Employment Turnover is always become a major issue facing by most of the organization in every industry including banking sector. Employees are choosing to leave the organization for so many reasons. Therefore, this study was conducted to determine and identify turnover intention factors among the Customer Relationship Executive (CRE) worked in Maybank. Turnover cause negative impact to the growth, performance and increase the operational cost of the bank. This study was examining the independent variable named Job Satisfaction, Workload Stress and Recruitment Process has any significant relationship to the dependent variable with is turnover intention among the Customer Relationship Executive (CRE) in the bank. The sample (questionnaire) extended over to 113 Customer Relationship Executive (CRE) in all regions. Statistical data was analyzed using SPSS version 18.0 with four techniques of analysis named Descriptive analysis, Reliability analysis, Correlation analysis, and Regression analysis. The research conducted was discussed in every aspect of theoretical and practical related to the independent and dependent variables to find which factor is most influence the CRE turnover intention. Based on the finding, the result shows that the factors influence the Customer Relationship Executive turnover intention in Maybank was significant related to the workload stress facing by the CRE. Thus, the rectification and recommendation associated to CRE turnover intention was suggested in this study based on literature and suggestion by other researcher with regard to turnover intention issue. Turnover intention research with respect to the banking sector is very limited. Hence, this finding is believe can contribute to understanding of turnover intention among the employees in banking sector especially in Malaysia 2013 Thesis https://etd.uum.edu.my/5205/ https://etd.uum.edu.my/5205/1/s810927.pdf text eng public https://etd.uum.edu.my/5205/2/s810927_abstract.pdf text eng public masters masters Universiti Utara Malaysia Abraham Carmeli, (2005) "The relationship between organizational culture and withdrawal intentions and behavior", International Journal of Manpower, Vol. 26 Iss: 2, pp. 177–195. 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