The influencing factors on the level of satisfaction and loyalty of international students' at Universiti Utara Malaysia (UUM)

Numerous studies have been conducted to explore the factors affecting students‟ satisfaction. However, limited studies have proved this investigation in the context of Malaysian educational institutions, specifically UUM. The declining number of international students in UUM has initiated the import...

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Main Author:	Ramdane, Beyat
Format:	Thesis
Language:	eng eng
Published:	2015
Subjects:	LB2300 Higher Education
Online Access:	https://etd.uum.edu.my/5215/1/s815446.pdf https://etd.uum.edu.my/5215/2/s815446_abstract.pdf
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id	my-uum-etd.5215
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Ahmad Arshad, Darwina
topic	LB2300 Higher Education
spellingShingle	LB2300 Higher Education Ramdane, Beyat The influencing factors on the level of satisfaction and loyalty of international students' at Universiti Utara Malaysia (UUM)
description	Numerous studies have been conducted to explore the factors affecting students‟ satisfaction. However, limited studies have proved this investigation in the context of Malaysian educational institutions, specifically UUM. The declining number of international students in UUM has initiated the importance to study the factors affecting international students‟ satisfaction and loyalty. This study attempted to investigate the factors of education, technology, library services, accommodation, organization and management of programs, image and prestige of UUM that influence on international students‟ satisfaction and loyalty. 296 international students from undergraduate and graduate programs were used as a sample of this study. Regression analysis was used to analyze the relationship between independent variables (education, technology, accommodation, library services, organization and management of programs, image and prestige, and dependent variable (international students‟ satisfaction). This study found that education, technology, organization and management of programs, image and prestige were positively influenced on the international students‟ satisfaction in UUM. In the same manner, this study examined the international students‟ loyalty as an outcome of international students‟ satisfaction. The finding revealed a positive relationship between international students‟ satisfaction and international students‟ loyalty. It is hoped that this study would add on management literatures and also contribute significantly to managerial practices that could help the management to focus more on these dimensions to further increase international students‟ satisfaction and loyalty
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Ramdane, Beyat
author_facet	Ramdane, Beyat
author_sort	Ramdane, Beyat
title	The influencing factors on the level of satisfaction and loyalty of international students' at Universiti Utara Malaysia (UUM)
title_short	The influencing factors on the level of satisfaction and loyalty of international students' at Universiti Utara Malaysia (UUM)
title_full	The influencing factors on the level of satisfaction and loyalty of international students' at Universiti Utara Malaysia (UUM)
title_fullStr	The influencing factors on the level of satisfaction and loyalty of international students' at Universiti Utara Malaysia (UUM)
title_full_unstemmed	The influencing factors on the level of satisfaction and loyalty of international students' at Universiti Utara Malaysia (UUM)
title_sort	influencing factors on the level of satisfaction and loyalty of international students' at universiti utara malaysia (uum)
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2015
url	https://etd.uum.edu.my/5215/1/s815446.pdf https://etd.uum.edu.my/5215/2/s815446_abstract.pdf
_version_	1747827886238203904
spelling	my-uum-etd.52152016-04-14T02:54:48Z The influencing factors on the level of satisfaction and loyalty of international students' at Universiti Utara Malaysia (UUM) 2015 Ramdane, Beyat Ahmad Arshad, Darwina Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business LB2300 Higher Education Numerous studies have been conducted to explore the factors affecting students‟ satisfaction. However, limited studies have proved this investigation in the context of Malaysian educational institutions, specifically UUM. The declining number of international students in UUM has initiated the importance to study the factors affecting international students‟ satisfaction and loyalty. This study attempted to investigate the factors of education, technology, library services, accommodation, organization and management of programs, image and prestige of UUM that influence on international students‟ satisfaction and loyalty. 296 international students from undergraduate and graduate programs were used as a sample of this study. Regression analysis was used to analyze the relationship between independent variables (education, technology, accommodation, library services, organization and management of programs, image and prestige, and dependent variable (international students‟ satisfaction). This study found that education, technology, organization and management of programs, image and prestige were positively influenced on the international students‟ satisfaction in UUM. In the same manner, this study examined the international students‟ loyalty as an outcome of international students‟ satisfaction. The finding revealed a positive relationship between international students‟ satisfaction and international students‟ loyalty. It is hoped that this study would add on management literatures and also contribute significantly to managerial practices that could help the management to focus more on these dimensions to further increase international students‟ satisfaction and loyalty 2015 Thesis https://etd.uum.edu.my/5215/ https://etd.uum.edu.my/5215/1/s815446.pdf text eng validuser https://etd.uum.edu.my/5215/2/s815446_abstract.pdf text eng public masters masters Universiti Utara Malaysia Abbasi, M. N., Malik, A., Chaudhry, I. S., & Imdadullah, M. (2011). A study on student satisfaction in Pakistani universities: The case of Bahauddin Zakariya university, Pakistan. Asian Social Science, 7(7), 209–219. http://doi.org/10.5539/ass.v7n7p209. Ayub, N. (2010). The Factors Predicting Students‟ Satisfaction with University Hostels,. Asian Culture and History, 2(2), 148–158. Altbach, P. (2014). 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