The effect of green marketing tools on millennial intention to purchase green products

The effect of green marketing tools on millennial intention to purchase green products

The objective of this research is to examine the effect of green marketing tools (eco-label, eco-brand, environmental advertising and trust) on millennial intentions to purchase green products. The sample size of this study is 374 samples represent of UUM local students. Multistage non probabilit...

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Main Author: Wan Nurul Adilah, Wan Yusoff
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
GE Environmental Sciences
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/5216/1/s815761.pdf
https://etd.uum.edu.my/5216/2/s815761_abstract.pdf
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id my-uum-etd.5216
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ahmad, Norzieiriani
topic GE Environmental Sciences
HF5415.33 Consumer Behavior.
spellingShingle GE Environmental Sciences
HF5415.33 Consumer Behavior.
Wan Nurul Adilah, Wan Yusoff
The effect of green marketing tools on millennial intention to purchase green products
description The objective of this research is to examine the effect of green marketing tools (eco-label, eco-brand, environmental advertising and trust) on millennial intentions to purchase green products. The sample size of this study is 374 samples represent of UUM local students. Multistage non probability sampling technique which is the combination of convenience and quota technique was used in this study. The questionnaires were analyzed with the Statistical Packaged for Social Science (SPSS) using descriptive, correlation and multiple regression analysis. The findings of this study indicated that eco-brand, environmental advertisement and trust have significant relationship with the millennial intention to purchase green product, however, eco-label had no influence. The discussion of analysis is provided in this study
format Thesis
qualification_name masters
qualification_level Master's degree
author Wan Nurul Adilah, Wan Yusoff
author_facet Wan Nurul Adilah, Wan Yusoff
author_sort Wan Nurul Adilah, Wan Yusoff
title The effect of green marketing tools on millennial intention to purchase green products
title_short The effect of green marketing tools on millennial intention to purchase green products
title_full The effect of green marketing tools on millennial intention to purchase green products
title_fullStr The effect of green marketing tools on millennial intention to purchase green products
title_full_unstemmed The effect of green marketing tools on millennial intention to purchase green products
title_sort effect of green marketing tools on millennial intention to purchase green products
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/5216/1/s815761.pdf
https://etd.uum.edu.my/5216/2/s815761_abstract.pdf
_version_ 1747827886499299328
spelling my-uum-etd.52162021-03-29T09:48:09Z The effect of green marketing tools on millennial intention to purchase green products 2015 Wan Nurul Adilah, Wan Yusoff Ahmad, Norzieiriani Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business GE Environmental Sciences HF5415.33 Consumer Behavior. The objective of this research is to examine the effect of green marketing tools (eco-label, eco-brand, environmental advertising and trust) on millennial intentions to purchase green products. The sample size of this study is 374 samples represent of UUM local students. Multistage non probability sampling technique which is the combination of convenience and quota technique was used in this study. The questionnaires were analyzed with the Statistical Packaged for Social Science (SPSS) using descriptive, correlation and multiple regression analysis. The findings of this study indicated that eco-brand, environmental advertisement and trust have significant relationship with the millennial intention to purchase green product, however, eco-label had no influence. The discussion of analysis is provided in this study 2015 Thesis https://etd.uum.edu.my/5216/ https://etd.uum.edu.my/5216/1/s815761.pdf text eng public https://etd.uum.edu.my/5216/2/s815761_abstract.pdf text eng public masters masters Universiti Utara Malaysia Abdul Rashid, N. R. (2009). Awareness of Eco-label in Malaysia’s Green Marketing Initiative. International Journal of Business Management, 4(8). Bertrandias, L., & Gambier, L. E. (2014). Others environmental concern as a social determinant of green buying. Journal of Consumer Marketing, 31(6/7). Borin, N., Cerf, D. C., & Krishnan, R. (2011). Consumer effects of environmental impact in product labeling. Journal of Consumer Marketing, 28(1), 76-86. Borin, N., Mullikin, J. L., & Krishnan, R. (2013). 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