Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia

Organic food is becoming popular among todays‘ millennial consumers as consumer awareness towards healthy lifestyle had increased. Scholars and practitioners had put much consideration in understanding what drive consumers‘ attitude and behavior towards organic food mainly to strengthen their strate...

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Main Author:	Tan, Yew Kuan
Format:	Thesis
Language:	eng eng
Published:	2015
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/5246/1/s811770.pdf https://etd.uum.edu.my/5246/2/s811770_abstract.pdf
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id	my-uum-etd.5246
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Shaari, Hasnizam
topic	HF5415.33 Consumer Behavior. HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. HF5415.33 Consumer Behavior. Tan, Yew Kuan Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
description	Organic food is becoming popular among todays‘ millennial consumers as consumer awareness towards healthy lifestyle had increased. Scholars and practitioners had put much consideration in understanding what drive consumers‘ attitude and behavior towards organic food mainly to strengthen their strategies and tactics to dominate the market. As past literatures consistently highlighted that organic food enjoyed slightly higher price, this study attempts to examine the influence of non-price determinants on intention to purchase organic food. The study among 117 respondents in state of Kedah, Malaysia revealed that environmental concern has a significant relationship with intention to purchase organic food. Another two determinants namely, product knowledge and attitude towards organic food found insignificant in influencing intention to purchase organic food. As a result, practitioners are urged to aggressively promote the benefits of organic food among public mainly to enhance their attitude towards organic food. Future study should focus in a larger sample as well as consider other non-price determinants on intention of purchase organic food
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Tan, Yew Kuan
author_facet	Tan, Yew Kuan
author_sort	Tan, Yew Kuan
title	Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
title_short	Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
title_full	Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
title_fullStr	Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
title_full_unstemmed	Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia
title_sort	non-price determinants on intention to purchase of organic foods in state of kedah, malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2015
url	https://etd.uum.edu.my/5246/1/s811770.pdf https://etd.uum.edu.my/5246/2/s811770_abstract.pdf
_version_	1747827891949797376
spelling	my-uum-etd.52462021-03-29T09:54:57Z Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia 2015 Tan, Yew Kuan Shaari, Hasnizam Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service Organic food is becoming popular among todays‘ millennial consumers as consumer awareness towards healthy lifestyle had increased. Scholars and practitioners had put much consideration in understanding what drive consumers‘ attitude and behavior towards organic food mainly to strengthen their strategies and tactics to dominate the market. As past literatures consistently highlighted that organic food enjoyed slightly higher price, this study attempts to examine the influence of non-price determinants on intention to purchase organic food. The study among 117 respondents in state of Kedah, Malaysia revealed that environmental concern has a significant relationship with intention to purchase organic food. Another two determinants namely, product knowledge and attitude towards organic food found insignificant in influencing intention to purchase organic food. As a result, practitioners are urged to aggressively promote the benefits of organic food among public mainly to enhance their attitude towards organic food. Future study should focus in a larger sample as well as consider other non-price determinants on intention of purchase organic food 2015 Thesis https://etd.uum.edu.my/5246/ https://etd.uum.edu.my/5246/1/s811770.pdf text eng public https://etd.uum.edu.my/5246/2/s811770_abstract.pdf text eng public masters masters Universiti Utara Malaysia Aarset, B., Beckmann, S., Bigne, E., Beveridge, M., Bjorndal, T., Bunting, J., Mcdonagh, P., Mariojouls, C., Muir, J., Prothero, A., Reisch, L., Smith, A., Tveteras, R. and Young, J. (2006), "The European consumers‘ understanding and perceptions of the 'organic‘ foodregime: the case of aquaculture",British Food Journal, Vol. 106, pp. 93-105. Aertsens, J., Mondelaers, K., Verbeke, W., Buysse, J., & Van Huylenbroeck, G. (2011). The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food. British Food Journal, 113 (11), 1353–1378. Ahmad S. & Juhdi N. 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