A consumer perspective e-commerce websites evaluation model

A consumer perspective e-commerce websites evaluation model

Existing website evaluation methods have some weaknesses such as neglecting consumer criteria in their evaluation, being unable to deal with qualitative criteria, and involving complex weight and score calculations. This research aims to develop a hybrid consumer-oriented e-commerce website evaluati...

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Main Author: Tarawneh, Omar Husain Mohammad
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
QA71-90 Instruments and machines
Online Access:https://etd.uum.edu.my/5299/1/s91930.pdf
https://etd.uum.edu.my/5299/2/s91930_abstract.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Ahmad, Fudziah
Yahaya, Jamaiyah
topic QA71-90 Instruments and machines
spellingShingle QA71-90 Instruments and machines
Tarawneh, Omar Husain Mohammad
A consumer perspective e-commerce websites evaluation model
description Existing website evaluation methods have some weaknesses such as neglecting consumer criteria in their evaluation, being unable to deal with qualitative criteria, and involving complex weight and score calculations. This research aims to develop a hybrid consumer-oriented e-commerce website evaluation model based on the Fuzzy Analytical Hierarchy Process (FAHP) and the Hardmard Method (HM). Four phases were involved in developing the model: requirements identification, empirical study, model construction, and model confirmation. Requirements identification and empirical study were to identify critical web-design criteria and gather online consumers' preferences. Data, collected from 152 Malaysian consumers using online questionnaires, were used to identify critical e-commerce website features and scale of importance. The new evaluation model comprised of three components. First, the consumer evaluation criteria that consist of the important principles considered by consumers; second, the evaluation mechanisms that integrate FAHP and HM consisting of mathematical expressions that handle subjective judgments, new formulas to calculate the weight and score for each criterion; and third, the evaluation procedures consisting of activities that comprise of goal establishment, document preparation, and identification of website performance. The model was examined by six experts and applied to four case studies. The results show that the new model is practical, and appropriate to evaluate e-commerce websites from consumers' perspectives, and is able to calculate weights and scores for qualitative criteria in a simple way. In addition, it is able to assist decision-makers to make decisions in a measured objective way. The model also contributes new knowledge to the software evaluation field
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Tarawneh, Omar Husain Mohammad
author_facet Tarawneh, Omar Husain Mohammad
author_sort Tarawneh, Omar Husain Mohammad
title A consumer perspective e-commerce websites evaluation model
title_short A consumer perspective e-commerce websites evaluation model
title_full A consumer perspective e-commerce websites evaluation model
title_fullStr A consumer perspective e-commerce websites evaluation model
title_full_unstemmed A consumer perspective e-commerce websites evaluation model
title_sort consumer perspective e-commerce websites evaluation model
granting_institution Universiti Utara Malaysia
granting_department Awang Had Salleh Graduate School of Arts & Sciences
publishDate 2014
url https://etd.uum.edu.my/5299/1/s91930.pdf
https://etd.uum.edu.my/5299/2/s91930_abstract.pdf
_version_ 1776103675943452672
spelling my-uum-etd.52992023-01-17T00:45:07Z A consumer perspective e-commerce websites evaluation model 2014 Tarawneh, Omar Husain Mohammad Ahmad, Fudziah Yahaya, Jamaiyah Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts and Sciences QA71-90 Instruments and machines Existing website evaluation methods have some weaknesses such as neglecting consumer criteria in their evaluation, being unable to deal with qualitative criteria, and involving complex weight and score calculations. This research aims to develop a hybrid consumer-oriented e-commerce website evaluation model based on the Fuzzy Analytical Hierarchy Process (FAHP) and the Hardmard Method (HM). Four phases were involved in developing the model: requirements identification, empirical study, model construction, and model confirmation. Requirements identification and empirical study were to identify critical web-design criteria and gather online consumers' preferences. Data, collected from 152 Malaysian consumers using online questionnaires, were used to identify critical e-commerce website features and scale of importance. The new evaluation model comprised of three components. First, the consumer evaluation criteria that consist of the important principles considered by consumers; second, the evaluation mechanisms that integrate FAHP and HM consisting of mathematical expressions that handle subjective judgments, new formulas to calculate the weight and score for each criterion; and third, the evaluation procedures consisting of activities that comprise of goal establishment, document preparation, and identification of website performance. The model was examined by six experts and applied to four case studies. The results show that the new model is practical, and appropriate to evaluate e-commerce websites from consumers' perspectives, and is able to calculate weights and scores for qualitative criteria in a simple way. In addition, it is able to assist decision-makers to make decisions in a measured objective way. The model also contributes new knowledge to the software evaluation field 2014 Thesis https://etd.uum.edu.my/5299/ https://etd.uum.edu.my/5299/1/s91930.pdf text eng public https://etd.uum.edu.my/5299/2/s91930_abstract.pdf text eng public Ph.D. doctoral Universiti Utara Malaysia Adler, J. L., & McNally, M. G. (1994). In-laboratory experiments to investigate driver behavior under advanced traveler information systems. Transportation Research Part C: Emerging Technologies, 2(3), 149-164. Agarwal, R., & Venkatesh, V. (2002). Assessing a firm's web presence: a heuristic evaluation procedure for the measurement of usability. Information Systems Research, 13(2), 168-186. Ağırgün, B. (2012). Ranking B2C Web Sites with AHP and TOPSIS Under Fuzzy Environment. Nevşehir Üniversitesi Fen Bilimleri Enstitüsü Dergisi, 1(2), 65-78. Ahn, T., Ryu, S., & Han, I. 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