The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine

Today’s environment has become increasingly competitive for higher education institutions which results from successful execution of strategies which are critical for organizations. This study aims to analyze the effect of communication strategy on the relationship between strategy execution and org...

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Main Author: Siam, Moohammed R. A
Format: Thesis
Language:eng
eng
Published: 2015
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Online Access:https://etd.uum.edu.my/5387/1/s93112.pdf
https://etd.uum.edu.my/5387/9/PermissionLetter.pdf
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id my-uum-etd.5387
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdullah, Haim Hilman
topic HF5549-5549.5 Personnel Management
Employment
LB2300 Higher Education
spellingShingle HF5549-5549.5 Personnel Management
Employment
LB2300 Higher Education
Siam, Moohammed R. A
The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
description Today’s environment has become increasingly competitive for higher education institutions which results from successful execution of strategies which are critical for organizations. This study aims to analyze the effect of communication strategy on the relationship between strategy execution and organizational performance of universities in Palestine. The framework explores the dimensions of some constructs and their effects on organizational performance. The proposed constructs of independent variables are organizational level of analysis (organizational size, organizational structure, organizational culture, and reward system), execution plan (execution objectives, execution tasks, and execution responsibility) and communication strategy. Specifically, communication strategy was tested as a moderator. In other words, the effects of these three constructs were measured against organizational performance. The study was developed based on general system theory and contingency theory. The total respondents were 236 and all of them work in higher education institutions in Palestine- Gaza strip. Based on partial least squares SEM-PLS which was used to analyze the data, the study found that a specific strategy of execution with a specific communication strategy produced better organizational performance. However, communication strategy has no effect as moderator in the relationship between strategy execution plan and organizational performance. Finally the findings provide invaluable implications for theory and practice on execution of strategy of service-based institutions like universities.
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Siam, Moohammed R. A
author_facet Siam, Moohammed R. A
author_sort Siam, Moohammed R. A
title The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
title_short The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
title_full The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
title_fullStr The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
title_full_unstemmed The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine
title_sort effect of communication strategy on the relationship between strategy execution and organizational performance: a middle level managers perspective at higher education institutions in palestine
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/5387/1/s93112.pdf
https://etd.uum.edu.my/5387/9/PermissionLetter.pdf
_version_ 1747827923181633536
spelling my-uum-etd.53872021-04-05T01:18:56Z The effect of communication strategy on the relationship between strategy execution and organizational performance: A middle level managers perspective at higher education institutions in Palestine 2015 Siam, Moohammed R. A Abdullah, Haim Hilman Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5549-5549.5 Personnel Management. Employment LB2300 Higher Education Today’s environment has become increasingly competitive for higher education institutions which results from successful execution of strategies which are critical for organizations. This study aims to analyze the effect of communication strategy on the relationship between strategy execution and organizational performance of universities in Palestine. The framework explores the dimensions of some constructs and their effects on organizational performance. The proposed constructs of independent variables are organizational level of analysis (organizational size, organizational structure, organizational culture, and reward system), execution plan (execution objectives, execution tasks, and execution responsibility) and communication strategy. Specifically, communication strategy was tested as a moderator. In other words, the effects of these three constructs were measured against organizational performance. The study was developed based on general system theory and contingency theory. The total respondents were 236 and all of them work in higher education institutions in Palestine- Gaza strip. Based on partial least squares SEM-PLS which was used to analyze the data, the study found that a specific strategy of execution with a specific communication strategy produced better organizational performance. However, communication strategy has no effect as moderator in the relationship between strategy execution plan and organizational performance. Finally the findings provide invaluable implications for theory and practice on execution of strategy of service-based institutions like universities. 2015 Thesis https://etd.uum.edu.my/5387/ https://etd.uum.edu.my/5387/1/s93112.pdf text eng 2016-04-20 public https://etd.uum.edu.my/5387/9/PermissionLetter.pdf text eng staffonly Ph.D. doctoral Universiti Utara Malaysia Aaltonen, P. & Ikavalko, H. (2002). Implementing strategies successfully, Integrated Manufacturing Systems.13(6). 415-418. Abou-Dagga, S & Eldajani, E. (2011). Institutional self-assessment and strategic planning and their role in quality assurance in the Palestinian universities (Islamic university of Gaza as a case study). International Arab Conference for Quality Assurance in Higher Education. Alzarqaa University- Jordan. Abu Bakar, A. Tufail, M. Yusof, M. & Virgiyanti, W. 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