Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation

Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation

This research investigated the causal relationship of competitive strategy, market orientation and innovation strategy on organizational performance of hotels in Malaysia. Specifically, this research considered competitive strategy (business strategy) as an independent variable, market orientation a...

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Main Author: Narentheren, Kaliappen
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
HD28-70 Management
Industrial Management
Online Access:https://etd.uum.edu.my/5389/1/s93697.pdf
https://etd.uum.edu.my/5389/13/Permissionletter93697.pdf
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institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdullah, Haim Hilman
topic HD28-70 Management
Industrial Management
spellingShingle HD28-70 Management
Industrial Management
Narentheren, Kaliappen
Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation
description This research investigated the causal relationship of competitive strategy, market orientation and innovation strategy on organizational performance of hotels in Malaysia. Specifically, this research considered competitive strategy (business strategy) as an independent variable, market orientation and innovation strategy (functional strategies) as mediating variables and their causal implication on performance. The theoretical framework of this study used dynamic capabilities, strategic implementation, hierarchy of organizational strategies and synthesis of the similar characteristics of each strategy. Out of a total 475 set of questionnaires which were distributed to top and middle managers of three- to five- star hotels’ in Malaysia only 114 or 24% were usable. The data were analysed through simple linear regression, multiple regression, the Sobel test and the bootstrapping test. Specifically, this research analysed the hypotheses based on a sample size of 54 for cost leadership strategy, competitor orientation and process innovation while, a sample size of 60 was used for differentiation strategy, customer orientation and service innovation. The causal relationship among competitive strategy, market orientation and innovation strategy was found significant in both sample sizes. The causal relationship among competitive strategy, market orientation and innovation strategy on organizational performance was found significant when tested with specific sample sizes of 54 and 60 but was found insignificant with a combined sample size of 114. Importantly, competitor orientation and process innovation mediated cost leadership and performance nexus, while customer orientation and service innovation mediated the differentiation and performance nexus. This study shows the specific strategic match of competitive strategy, market orientation and innovation strategy on performance. It also provides some theoretical contribution to the strategic management theory by expanding the strategy and performance nexus. Moreover, this research provides pertinent information to top and middle management to make better strategic decisions and strategy execution, especially in shaping specific competitive strategy, market orientation and innovation strategy
format Thesis
qualification_name Ph.D.
qualification_level Doctorate
author Narentheren, Kaliappen
author_facet Narentheren, Kaliappen
author_sort Narentheren, Kaliappen
title Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation
title_short Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation
title_full Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation
title_fullStr Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation
title_full_unstemmed Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation
title_sort strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: the catalyst for economic growth of a nation
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2014
url https://etd.uum.edu.my/5389/1/s93697.pdf
https://etd.uum.edu.my/5389/13/Permissionletter93697.pdf
_version_ 1747827923714310144
spelling my-uum-etd.53892016-04-17T03:43:31Z Strategic match and effects of competitive strategy, market orientation and innovation strategy on hotels performance: The catalyst for economic growth of a nation 2014 Narentheren, Kaliappen Abdullah, Haim Hilman Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management This research investigated the causal relationship of competitive strategy, market orientation and innovation strategy on organizational performance of hotels in Malaysia. Specifically, this research considered competitive strategy (business strategy) as an independent variable, market orientation and innovation strategy (functional strategies) as mediating variables and their causal implication on performance. The theoretical framework of this study used dynamic capabilities, strategic implementation, hierarchy of organizational strategies and synthesis of the similar characteristics of each strategy. Out of a total 475 set of questionnaires which were distributed to top and middle managers of three- to five- star hotels’ in Malaysia only 114 or 24% were usable. The data were analysed through simple linear regression, multiple regression, the Sobel test and the bootstrapping test. Specifically, this research analysed the hypotheses based on a sample size of 54 for cost leadership strategy, competitor orientation and process innovation while, a sample size of 60 was used for differentiation strategy, customer orientation and service innovation. The causal relationship among competitive strategy, market orientation and innovation strategy was found significant in both sample sizes. The causal relationship among competitive strategy, market orientation and innovation strategy on organizational performance was found significant when tested with specific sample sizes of 54 and 60 but was found insignificant with a combined sample size of 114. Importantly, competitor orientation and process innovation mediated cost leadership and performance nexus, while customer orientation and service innovation mediated the differentiation and performance nexus. This study shows the specific strategic match of competitive strategy, market orientation and innovation strategy on performance. It also provides some theoretical contribution to the strategic management theory by expanding the strategy and performance nexus. Moreover, this research provides pertinent information to top and middle management to make better strategic decisions and strategy execution, especially in shaping specific competitive strategy, market orientation and innovation strategy 2014 Thesis https://etd.uum.edu.my/5389/ https://etd.uum.edu.my/5389/1/s93697.pdf text eng public https://etd.uum.edu.my/5389/13/Permissionletter93697.pdf text eng staffonly Ph.D. doctoral Universiti Utara Malaysia Abidin, N.Z., Yusof, N., Hassan, H., & Adros, N. (2011). Applying a competitive strategy in quantity surveying firms: An evolving process. Asian Journal of Management Research, 2 (1), 61-73. Acquaah, M., and Yasai-Ardekani, M. (2006). Does the implementation of a combination competitive strategy yield incremental performance benefit? A new perspective from transition economy in sub Saharan Africa. Journal of Business Research, 61. Agarwal, S., Erramilli, M.K., & Dev, C.S. (2003). 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